Importance of Going Mobile
Technology has made a huge impact on businesses over the last few decades. Most companies now have websites that allow customers to purchase goods or services online. Online tracking of these trends allows a company to get an inside look into consumer behavior, which in turn allows the company to make changes that will increase profits. These tracker studies are a valuable tool that many companies incorporate into their business plans, as the analytics they provide can be invaluable.
In more recent years, there has been a shift in the use of technology. Online websites and tracker studies are still applicable to the business world, but there has been a shift in power to mobile devices. Many consumers now use mobile devices such as smartphones and tablets to help make purchases. Because these devices are carried with consumers most of the time and are used for over half of online traffic, it is important that companies respond to the trend of “going mobile.” Using mobile tracker studies allows companies to more effectively evaluate consumer behavior, as well as brand image and performance. Knowing this information is vital to a company’s approach to business.
The following infographic gives you a more detailed understanding of the importance of going mobile. Continue reading to discover why, mobile sample into existing (or new) tracker studies are so vital to a company’s success.