With Valentine’s Day approaching it seems appropriate to note that one of the greatest songs in the history of rock music is a Valentine to Market Research. It’s “See Me, Feel Me,” the climactic number from the Who’s 1969 rock opera, “Tommy,” which subsequently became a film by noted director Ken Russell, and a hit Broadway musical.
Right behind you, I see the millions.
On you, I see the glory.
From you, I get opinion.
From you, I get the story.
Wouldn’t you agree that’s market research in a nutshell? The data you elicit and extrapolate from your research provides the lens that allows you and your clients to see millions of consumers. From this data flows the glory you’re aiming for: difference-making business decisions informed by expert analysis. From you, clients get consumer opinion. From you, they get the coherent stories you’ve found in the raw data.
OK, the Who would probably disagree with this interpretation, but truth – or at least a fun spin on what we hear – is in the ear of the beholder.
So if you know the song, you’ve got something to hum while hovering over your Valentine’s Day box of candy or sniffing a bouquet of endearment. And if you don’t, click here.
The millions, the glory, the opinions and the story don’t just materialize from thin air. You have to know where to look, and how – and then put your knowledge into action. Your best tool for getting on the fast, cost-efficient path to insights glory is MFourDIY™ – America’s only all-mobile survey-building platform. It’s especially useful for clients who need your help talkin’ ‘bout the Millennial generation. To take the first step, just click here.
Did we mention that one of the most memorable lines from another rock opera, “Jesus Christ, Superstar,” is “What’s the buzz? Tell me what’s happening?” That might be about market research, too.