Q: What Data is included in Views?
A: Brick and Mortar data that shows visits to locations over time. App and Web Data showing traffic in each brand’s digital footprint. Opinion data that gives insight to consumer behavior and sentiment.
Q: What changes have been made to the data?
A: Behavioral data has been weighted to be representative of the US population. Data that may not be representative of trends (for instance employee visits to locations or stops in a parking lot of a location) are removed to avoid misrepresentation.
Q: Is any data excluded?
A: Yes, we remove data that might skew trends.
Q: How often is the data updated?
A: The data is refreshed every day. There is some data latency which means that data within 48 hours may update by a small percentage.
Q: Is the data weighted?
A: The behavioral data (OmniTraffic) is weighted to the US census at the demographic level. For more information please see our methodology page.
Q: What is “Median Dwell Time” ?
A: Dwell time is based off the median dwell time at that location to give the most representative dwell time.
Q: Are any of the brands grouped?
A: Yes, Albertsons and Kroger have their subsidiaries grouped into their national brands to address regionality considerations.