Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Atlas FAQ

Q: What Data is included in Views?

A: Brick and Mortar data that shows visits to locations over time. App and Web Data showing traffic in each brand’s digital footprint. Opinion data that gives insight to consumer behavior and sentiment.

Q: What changes have been made to the data?

A: Behavioral data has been weighted to be representative of the US population. Data that may not be representative of trends (for instance employee visits to locations or stops in a parking lot of a location) are removed to avoid misrepresentation.

Q: How often is the data updated?

A: The data is refreshed every day. There is some data latency which means that data within 48 hours may update by a small percentage.

Q: Is the data weighted?

A: The behavioral data (OmniTraffic) is weighted to the US census at the demographic level. For more information please see our methodology page.

Q: What is “Typical Dwell Time” ?

A: Typical session duration based on median session duration in a given day.

Q: What does Buyer V Non-Buyer mean?

A: The Buyer/Non Buyer view is intended to show the comparison of purchase drivers for shoppers who did and did not make a purchase. This information is inferred based on whether consumers were able to purchase everything desired.

Q: What is the Recommendation Score? Is this the same as Net Promoter Score (NPS)?

A: Recommendation score is an inferred value based on whether a consumer is likely to return to this brand. It is not directly asked as an NPS question and is not the same as NPS.

Q: How do we derive triptype

A: This is a question directly asked to the consumer about their intention of that particular trip to the store. Only respondents who completed the survey are included in the data.

Q: How do we derive purchase driver ratio

A: We aggregated Purchase Drivers and determine the ratio of Price, Availability, and Brand overall. We also determine the ratio per Product type which can be filtered within the chart. Only respondents who completed the survey are included in the data.

Q: What are the date ranges for the survey date? 

A: Opinion data comes from an MFour tracker survey which is fielding weekly since Q1 2020

Q: How are the MFour tracker surveys fielded?

A: Exit Surveys are sent to consumers as they exit locations that fit 

Q: What is the sample size?

A: Surveys are sent out weekly with a max response of 1600 and a typical response of 1000 consumers completing the survey.

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