The first free library of 1,500+ insights, for market research professionals — is here.
Bad data comes at a high price. For 27% of marketers, it costs 10%+ in lost revenue. That’s a price we believe is much too high to pay. This free research database will open up industry-wide access to brand and category insights — completely free of charge.
“You deserve great data,” says MFour CEO’s Chris St. Hilaire. “At MFour, we strive for innovation. We see the challenges our clients face, and know they need strong, reliable data for presentations. So, we’re making it easy. We’ll add new, high-quality insights each week, so market research professionals can get the data they need.”
At the time of this release, MFour’s free research database has 1,651 insights. Each week, 15 to 20 insights will be added to the library, categorized by brand and industry. Market researchers can use the library at any time, as often as they’d like, for no cost to them. Come back weekly for more.
MFour introduced the mobile app, Surveys On The Go® (SOTG) in 2011— building the nation’s largest, highest-rated consumer behavior and survey panel. SOTG now tracks more than 10 million daily App + Web and Brick + Mortar journeys.
MFour is the only insights firm to combine data with surveys, giving clients an omnichannel view of the “where, when and why” behind shopping behavior. To learn more, visit: www.mfour.com/our-story.