How a TikTok video destroyed months of data.
Oh the power of the internet. 56 seconds. Yes, that’s all. It took just 56 seconds to disrupt thousands of scientific studies online. Imagine, the validity of your data — gone... Continue Reading →
Target — why male Gen Xers are flocking to the app. 🎯
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband has the day off, so he texts me to ask what I want. I smile... Continue Reading →
Olive Garden is proof — that dine-in ISN’T dying.
You sit down. Shelly, your best friend, settles into the chair across from you. She’s chatting up a storm, like it’s been two years since you saw her last. It... Continue Reading →
Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging from Dollar General and Whole Foods. It was a tale of the “haves” vs. the... Continue Reading →
Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys, and me. I don’t know who’s struggling to hold it... Continue Reading →
Data privacy: why it matters in market research.
Data is no longer free. To be honest, it never really was. But the powers that be — Apple, Google, CCPA, and GDPR — are making darn sure consumer data... Continue Reading →
Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. Weird, right? I know, it’s surprising, especially given that 71% of Gen Zers have a... Continue Reading →
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two drastically different shoppers. It’s a story scary enough to catch the eyes of the Washington... Continue Reading →
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps. Then, segmented the results by three layers of education: high... Continue Reading →
Free research — a library of 1,500+ insights is now available.
The first free library of 1,500+ insights, for market research professionals — is here. Bookmark it now. Bad data comes at a high price. For 27% of marketers, it costs... Continue Reading →