Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear from them. A new research study with MFour Mobile Research,... Continue Reading →
Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like a 90s song that you just can’t get out of your head, the media can’t... Continue Reading →
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. And, it makes sense. See, times have changed.... Continue Reading →
Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron fist. In fact, 60% of in-store shoppers view Amazon as a monopoly. Clearly, each side... Continue Reading →
How to survive the worst recession in 80 years…
You’re living through it. The worst recession in 80 years.1 Yes, the world isn’t full of sunshine and happiness today. But there is a silver lining. And, let’s be honest,... Continue Reading →
Three ways to recession-proof your OOH ads.
Right now, every dollar counts. You’re battling for every dollar that you spend. And we all know that out-of-home advertising has never been easy to tie to a return on... Continue Reading →
What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full of groceries, you smile. That was a successful dinner shopping trip. You’re ready to feed... Continue Reading →
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her daughter needs a new tablet for distance learning. Christine wants... Continue Reading →
The ultimate guide to a customer survey.
You’re peeling back layers. With each customer survey, you uncover a new trait. And as you place all of these characteristics together, like a box of crayons, you create a... Continue Reading →
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: 70% have concerns about their children’s health related to COVID. 61% trust state... Continue Reading →