Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her daughter needs a new tablet for distance learning. Christine wants... Continue Reading →
You’re peeling back layers. With each customer survey, you uncover a new trait. And as you place all of these characteristics together, like a box of crayons, you create a... Continue Reading →
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: 70% have concerns about their children’s health related to COVID. 61% trust state... Continue Reading →
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted by traditional channels like OOH. More specifically, Digital Out of... Continue Reading →
The customer experience was stripped bare. When the virus spread, it took down safety and security with it. In fact, 72% of our consumer panel is still concerned. But, your brand... Continue Reading →
You do market research. And now, you’re trying to do research in the middle of a pandemic. Fun. Not really. It means your consumers’ buying behaviors have dramatically changed. In... Continue Reading →
There are two teams on the field: Amazon and Walmart. Only one can win. And, this is so much more than a retail rivalry. It’s a race: who can capture... Continue Reading →
You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a little help with survey design. Truth is, it’s not easy... Continue Reading →
Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As CTO, Wepler will focus on developing and executing MFour’s product strategy, while delivering even more... Continue Reading →
Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an Continue Reading →
