What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility. Wrong. What we want are the right people to take our surveys. See, what... Continue Reading →
3 tips to improve customer surveys
The average US adult spends 2 hours 55 minutes a day on their phone. About 90% of that time is spent in apps. So, why is market research still done online? An online... Continue Reading →
Welcome MFour’s newest additions!
(L-R Brandon, Brittany, Theresa, Troy) Brandon Bishop joins the MFour Sales team as a Solutions Development Representative who will act as the first point of contact when speaking to clients,... Continue Reading →
Ad effectiveness: 5 mistakes to avoid at campaign launch
Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do. We feel you. Especially when it comes to measuring ad effectiveness before launching... Continue Reading →
3 major benefits of a diary study
Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do. We feel you. Especially when it comes to measuring ad effectiveness before launching... Continue Reading →
5 great reasons to do market research.
Market research fuels business. By doing market research, you can explore what your market needs, test ideas before investing heavily, track success over time, and adjust your strategy to lift your... Continue Reading →
Tips from the #1 mobile survey company.
Are you working with a mobile survey company? If you are, you know that fielding geo-intercept surveys to consumers in real-time is powerful. But there are some considerations to make your... Continue Reading →
How Should We Define Today’s Consumer Generations?
So who are we really talking about when we’re talking about consumer generations? A great deal of brainstorming and research goes into understanding consumers’ generational tendencies. It’s crucial to learning... Continue Reading →
How did 7-Eleven boost traffic 53% in one day?
Serve free Slurpees, get 53% more customers. That was the sweet deal for 7-Eleven in its annual July 11 Slurpee giveaway, in honor of July 11 being 7-11. We were... Continue Reading →
Uber Rider Survey Results: Yes, We Know Which Apps Consumers Have
A new survey of Uber riders by MFour suggests that while the rideshare giant’s image is suffering, majorities of U.S. customers still like what they’re getting. What’s more, they say they won’t... Continue Reading →