25 brands who do research – RIGHT.
It’s halftime. Yup. We’re halfway through the year. Crazy, huh? So, sit back with a snack, we’re about to check in on your favorite brands — to see their market... Continue Reading →
50 foodie trends. 🍔 🍕
Eating out this month? Wait, don’t answer — I already know what you’ll say. No, I’m not a mind reader. But, I do know that you’re 6% less likely to... Continue Reading →
Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve still got August, right? LA Fitness trips are up 47% in the city of angels.... Continue Reading →
17 bizarre income trends. 👷🏼👩🏼💼
People shop differently, based on what they do for work. Surprised? Take a look… Here’s 7-Eleven + Dollar General. What do 7-Eleven + Dollar General have in common? Well, for... Continue Reading →
The snuggle is real — 21 brand-new baby insights.
He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul. And, as you cradle his brand-new body, breathing in that heady, newborn scent — you... Continue Reading →
24 unexpected behaviors of generations X, Y, + Z.
Things have changed… 80’s metal-heads are running the world. 90’s tatted-up skater boys + girls have kids. 00’s emo kids are grown up — working 9 to 5’s. Add a... Continue Reading →
![[Boys vs. girls] new data on 150 apps, stores + websites.](https://mfour.com/wp-content/uploads/2021/07/shutterstock_551758765.jpg)
[Boys vs. girls] new data on 150 apps, stores + websites.
It’s here. The answer to a centuries-old question — how do men shop, vs. women? We were curious too. So, we took at look at shopper habits for the top... Continue Reading →
New research: consumers are happy, receptive + ready to spend.
For brands, this is an exciting time to engage with happy consumers. Americans are resuming normal activities at an exciting pace. In fact, the majority are enjoying being out of... Continue Reading →
Warning: your future — rides on your brand’s app.
You are here. Stuck. At the tail end of a crazy crisis called COVID — trying to figure out your next research step. Last year, consumer behavior veered so far... Continue Reading →
MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and analysis. In April, Apple’s iOS 14.5 release led to 98% of iPhone owners turning off... Continue Reading →