Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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What does “active” panel mean?

What does “active” panel mean?

Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility. Wrong. What we want are the right people to take our surveys. See, what... Continue Reading →

3 tips to improve customer surveys

3 tips to improve customer surveys

The average US adult spends 2 hours 55 minutes a day on their phone.  About 90% of that time is spent in apps. So, why is market research still done online? An online... Continue Reading →

3 major benefits of a diary study

3 major benefits of a diary study

Marketing departments are strapped for time. They also struggle to measure the impact of the great work they do.  We feel you. Especially when it comes to measuring ad effectiveness before launching... Continue Reading →

Everything About Brand Lift – From A to Z

What is brand lift? Brand lift is the % increase in activity between consumers and your brand. More specifically, brand lift is the measurement of: Awareness Recall Consideration Conversion Why... Continue Reading →

The Definitive Guide to Diary Studies

What’s the value of a diary study? Ready to “walk a mile” in a consumer’s shoes? Consider a diary study. It’s the simplest way to get a glimpse of consumers’... Continue Reading →

Ethnographic Research

What is ethnographic research? It’s as real as it gets… Ethnographic research is about getting an understanding your customer base and their experiences as they perceive them, not as you... Continue Reading →

Finding a Survey Company: 10 Tips

Looking for the right survey company? Perfect! This article takes you through how to effectively choose a survey partner. Even if you don’t choose MFour, we want to help you... Continue Reading →

What is market research?

What is market research? Market research is the answer to growth. Consider this…Companies can do 1 of 3 things; Grow, stagnate, or fail. It all comes down to the decisions... Continue Reading →

5 great reasons to do market research.

5 great reasons to do market research.

Market research fuels business.  By doing market research, you can explore what your market needs, test ideas before investing heavily, track success over time, and adjust your strategy to lift your... Continue Reading →

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