Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Everything About Brand Lift – From A to Z

What is brand lift? Brand lift is the % increase in activity between consumers and your brand. More specifically, brand lift is the measurement of: Awareness Recall Consideration Conversion Why... Continue Reading →

The Definitive Guide to Diary Studies

What’s the value of a diary study? Ready to “walk a mile” in a consumer’s shoes? Consider a diary study. It’s the simplest way to get a glimpse of consumers’... Continue Reading →

Ethnographic Research

What is ethnographic research? It’s as real as it gets… Ethnographic research is about getting an understanding your customer base and their experiences as they perceive them, not as you... Continue Reading →

Finding a Survey Company: 10 Tips

Looking for the right survey company? Perfect! This article takes you through how to effectively choose a survey partner. Even if you don’t choose MFour, we want to help you... Continue Reading →

What is market research?

What is market research? Market research is the answer to growth. Consider this…Companies can do 1 of 3 things; Grow, stagnate, or fail. It all comes down to the decisions... Continue Reading →

5 great reasons to do market research.

5 great reasons to do market research.

Market research fuels business.  By doing market research, you can explore what your market needs, test ideas before investing heavily, track success over time, and adjust your strategy to lift your... Continue Reading →

Tips from the #1 mobile survey company.

Tips from the #1 mobile survey company.

Are you working with a mobile survey company? If you are, you know that fielding geo-intercept surveys to consumers in real-time is powerful. But there are some considerations to make your... Continue Reading →

Welcome MFour’s newest additions!

Welcome MFour’s newest additions!

(L-R Brandon, Brittany, Theresa, Troy) Brandon Bishop joins the MFour Sales team as a Solutions Development Representative who will act as the first point of contact when speaking to clients,... Continue Reading →

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