Santa Crosses Geofence After Commissioning Study on Shopping Mall Santas
A new study by MFour Mobile Research reveals that shopping mall Santas receive high customer satisfaction ratings for their cheerfulness, patience with frightened children, and beard authenticity. But respondents say that in certain cases, mall Santas’ personal hygiene leaves room for improvement. The client for this study was the real Santa Claus, who needed insights into customer satisfaction with his surrogates at 1,200 U.S. malls.
Mr. Claus commissioned a GPS-enabled geolocation survey in which MFour geofenced each of those malls (see real time map below). We then pushed surveys to natural mall-goers on our million-member, all-mobile active panel who are parents of young children. We got the 1,000 completes Santa required within a day of fielding – pro bono, of course.
Mr. Claus said the insights are driving a new initiative in which his elves will distribute lightweight, sweat-resistant Santa costumes to every surrogate by next Christmas season. The real Santa, who uses a smartphone like everybody else, has joined MFour’s Surveys on the Go® panel, enabling us to track him and the reindeer as they cross custom-geofenced areas.
To find out what attracted this illustrious client, of whom we’re exceedingly proud, just click here. And welcome to our panel, Santa! Thanks for being such a great client. Here’s to a Merry Christmas for one and all!
And here’s your Friday tune to put you in a holly jolly holiday mood. Enjoy!