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Breaking Business News from Bloomberg: Mobile Apps Rule

    If there’s one thing you should understand about mobile research technology, it’s the difference between in-app surveys and mobile-web surveys. When you choose between them, you’re not just choosing a fielding method. You’re choosing between two types of consumer panels, each of which will have a decisively different kind of survey-taking experience.   […]

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MFour Expands Technical Staff as Growth Surge Continues

  With its client base expanding rapidly, MFour continues to add expertise to ensure that growth won’t compromise quality and consistency. The latest new arrivals on the technical side are Quality Assurance Analyst Thomas Lowerre and Software Engineer Brian Lee.   Brian will develop new features and work on automated survey fielding processes, along with […]

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