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3 Insights into Mobile Research

    Here’s your Friday roundup of 3 items from the MFour blog to keep you up to speed on mobile research as you head into this pre-Thanksgiving weekend:   4 Surprise Insights: Deciding What to Watch on TV  Pinpoint Respondents By the Apps They Use Understanding Mobile Gives Legacy Media a Chance   And […]

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App Tracking: And the Winner Is…

    It’s down to the final five in the countdown of the Top 25 apps. With App Tracking technology, you can now see which apps your customers (or prospective customers) are downloading. So click on the icons below to see how many Android users on the all-mobile Surveys on the Go® panel have downloaded the top […]

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Marketing and Politics: 3 Things to Ponder

  Setting aside any pros and cons concerning the outcome of Trump vs. Clinton, here, in the spirit of offering some post-election food for thought, are three questions to ponder from a marketing and research perspective. In the aftermath of misfiring political polls, should market research companies be checking in with their clients, and corporate […]

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