Client Story
Validate your OOH campaign’s effectiveness.
The goal. A large OOH Ad Agency ran a digital OOH ad campaign designed to drive more awareness and usage of a popular digital mobile payment service, specifically through banking apps, and demonstrate how easy the process is in getting money straight into your bank account. The ad agency needed proof of the ad campaign’s effectiveness and to understand how/where exposure drove visitation and to what degree. Our approach. To measure the impact of ads on consumers, we used our…