| Survey Date | MFour Panel | Insight | |
|---|---|---|---|
| November 30, 2020 | App & Web Panel | On Cyber Monday, 84% are shopping on Amazon, 64% at Walmart, 52% at Target. | |
| November 24, 2020 | App & Web Panel | 94% of $50k+ earners will shop online for Black Friday. | |
| November 14, 2020 | App & Web Panel | 46% are currently ordering takeout 2 to 3 times a week. Doordash is the favorite app. | |
| November 10, 2020 | App & Web Panel | 27% of 10+ year Verizon, AT&T, & T-Mobile users open to switching in next 2 years. | |
| November 1, 2020 | Standard Panel | For Thanksgiving, 49% will be with extended family, 86% of events will be indoors. | |
| November 1, 2020 | Standard Panel | 94% of kids wore masks for Halloween & 63% of parents drank booze while Trick or Treating. | |
| October 26, 2020 | Standard Panel | On Black Friday, 82% will shop on Amazon, 64% at Walmart and 57% at Target. | |
| October 26, 2020 | Standard Panel | 57% will find Black Friday deals via social media channels like Instagram. | |
| October 26, 2020 | Standard Panel | 91% say they’ll make unplanned purchases on Black Friday. | |
| October 20, 2020 | App & Web Panel | 33% haven’t had a SINGLE date on Hinge, Tinder, Match, and Bumble apps. | |
| October 18, 2020 | App & Web Panel | 50% of dating app users have been on an app for 1 year or less. | |
| October 18, 2020 | App & Web Panel | 60% of new Hinge dating app users come from unsatisfied Tinder users. | |
| September 26, 2020 | App & Web Panel | 29% will buy a new streaming service for access to ONE exclusive piece of content. | |
| September 24, 2020 | App & Web Panel | 48% prefer Netflix to alternatives, 66% say they have the easiest navigation. | |
| September 22, 2020 | App & Web Panel | Of phone carrier switchers, 17% did so for better pricing 16% for better experience. | |
| September 19, 2020 | App & Web Panel | 36% are more likely to buy from an ad on Instagram that other social media apps. | |
| September 17, 2020 | App & Web Panel | 82% prefer TikTok to Instagram Reels, 44% citing ease of use. | |
| September 14, 2020 | App & Web Panel | 61% of all consumers shop online 30% of the time. | |
| September 12, 2020 | Brick & Mortar Panel | 59% of in-store shoppers and 52% of app shoppers think Amazon has a monopoly. | |
| September 8, 2020 | App & Web Panel | Amazon Prime risks losing 49% to Walmart Plus and Target Shipt. | |
| August 31, 2020 | App & Web Panel | 57% enjoyed shopping in Best Buy stores, while 64% enjoyed shopping on their app. | |
| August 25, 2020 | Brick & Mortar Panel | 34% of shoppers are uncomfortable with in-person surveys. | |
| August 16, 2020 | Brick & Mortar Panel | Foot traffic has fallen 9% in last 45 days | |
| August 15, 2020 | Brick & Mortar Panel | Consumer goods spending is up 5% nationwide from pre-COVID. | |
| August 13, 2020 | Brick & Mortar Panel | 82% of struggling remote workers just need help with their time management. | |
| August 10, 2020 | Brick & Mortar | 80% of remote employees feel the same or more productive than when in the office. | |
| August 10, 2020 | Brick & Mortar | 55% of managers are concerned about training new employees. | |
| August 2, 2020 | Brick & Mortar | 68% of in-store Best Buy shoppers visited the wesite before or during their visit. | |
| August 2, 2020 | App & Web | 64% of Best Buy app shoppers did NOT make a purchase online. | |
| July 27, 2020 | Brick & Mortar | If kids don't go back to school in the fall, 52% of parents say they'll spend MORE. | |
| July 13, 2020 | Brick & Mortar | 88% are VERY satisfied with self-checkout at Target, Walmart, Best Buy, & Home Depot. | |
| July 13, 2020 | Brick & Mortar | 62% ignore point-of-sale items in line at Target, Walmart, Best Buy, & Home Depot. | |
| July 13, 2020 | App & Web | eCommerce is ↑41% in 6 months, more than the last 10 years combined. | |
| July 6, 2020 | Brick & Mortar | 42% of consumers are still hesitant to resume routines due to COVID-19. | |
| June 26, 2020 | Standard | 75% of consumers prefer you to advertise on TV, followed by social media (67%), and radio (59%). | |
| June 22, 2020 | Brick & Mortar | Driving and gas station visitation is up 47% in the last 5 weeks across the United States. | |
| June 15, 2020 | Brick & Mortar | 43% of consumers are hesitant to return to normal. Foot traffic shot up, but tapered off. | |
| June 11, 2020 | App & Web | 82% of social media users follow influencers, 43% of which say creates higher brand opinion. | |
| June 9, 2020 | App & Web | Social media channels influence 69% of consumers to make online purchases. | |
| June 8, 2020 | App & Web | 52% of gamers research new games on Twitter compared to only 31% on Instagram. | |
| June 1, 2020 | App & Web | Since the outbreak, social media usage is up by 50% to stay in touch with friends & family. | |
| May 29, 2020 | Brick & Mortar | In-store visits in CA, NY, TX, GA, WI, & NV have spiked by 50% in the last six weeks. | |
| May 27, 2020 | Brick & Mortar | 36% of shoppers will walk out if you don’t have what they want. No second chances. | |
| May 21, 2020 | Brick & Mortar | 56% of in-store shoppers are now using self-service checkouts due to COVID-19. | |
| May 15, 2020 | Brick & Mortar | Dallas is now just 26% away from pre-COVID-19 foot traffic. | |
| May 7, 2020 | Brick & Mortar | 34% of shoppers are unemployed and there is a 24% decline in stockpiling. | |
| April 14, 2020 | Brick & Mortar | 72% of in-store shoppers were going beyond preferred brands in light of COVID-19. | |
| April 8, 2020 | App & Web | 17% of new app users deciding based on “contactless delivery option” vs.11% of existing app users. | |
| April 2, 2020 | App & Web | 74% of observed app users are ditching brand loyalty in light of the pandemic. | |
| March 31, 2020 | App & Web | Covid-19 has boosted app shopping, but 63% of app shoppers can't find what they need. | |
| March 10, 2020 | Standard | 73% of millennials are Amazon Prime members. | |
| March 10, 2020 | Standard | 53% of millennials will pay 10% or more for socially responsible brands. | |
| March 10, 2020 | Standard | 47% are more likely to purchase digitally native brands that begin in-store. | |
| March 10, 2020 | Standard | 74% of millennials own either a Yeti, HydroFlask, or Contigo reusable water bottle. | |
| March 10, 2020 | Standard | 76% of millennials who make a return shop after making an in-store return. | |
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