Digital Brand Study

Now there’s a faster, more cost efficient way to measure the effectiveness of your digital ad campaigns.

You’ll identify actual consumers – members of MFour’s first-party consumer panel, Surveys On The Go® (SOTG) – who have been exposed to your ad, along with a demographically similar control group of unexposed SOTG users.

Then you’ll survey both groups for accurate metrics on lift in awareness of the ad, the brand, the product advertised and intent to purchase.

Continue to observe intenders using GPS consumer-journey tracking. Immediately after they visit a relevant store, survey them to see whether they actually bought your advertised brand or product, validating purchases with photo capture of the receipt. Ask additional questions to get feedback on how important your digital advertising was to each sale.

• 100 per cell (control/exposed across both mobile & desktop)
• QRE template
• Real-time results dashboard access with data visualization
• Consumer demographic data (age, gender, ethnicity, region, HHI)
• Complete data file deliverables
• 8 weeks of project management
• Under 24-hour turnaround from campaign completion to raw data deliverable