Digital Brand Studies
Measure effectiveness of digital advertising with data from actual, first-party mobile consumers. A big step forward from less-reliable inferred metrics derived from third-party data.
- Fast mobile survey feedback captures lift in ad recall, brand and product awareness and intent to purchase.
- Accurate representation of prime, 18- to 54-year-old mobile-centric audiences, especially Millennials, Gen X, Gen Z adults, Hispanics and African-Americans.
- Follow-up with geolocated intenders when they visit a relevant store. See whether your ad drive them there.
Why Digital Brand Studies?
With Digital Brand Studies, validated survey data from first-party consumers means you don’t have to infer who they are and how they’re impacted by exposure to your digital ads.
- Get actionable ad-effectiveness metrics while campaigns are still in-flight.
- Focus only on exposed consumers who match the ad’s targeted demographics.
- Always-on location tracking lets you learn whether stated purchase-intenders actually follow through.
Digital Brand Study Options
Digital Brand Study
- 100 per cell (control/exposed across both mobile & desktop)
- QRE template
- Real-time results dashboard access with data visualization
- Consumer demographic data (age, gender, ethnicity, region, HHI)
- Complete data file deliverables
- 8 weeks of project management
- Under 24-hour turnaround from campaign completion to raw data deliverable
Digital Brand Study Plus
Digital Brand Study package, PLUS…
- Cross tabulations deliverable.
- PPT analysis.
- 5 day turnaround from campaign completion to analysis deliverable.