Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Built for what you value most: in-the-moment insights.

Man leaving store with chips and looking at phone

Gather in-the-moment insights as shoppers exit your stores.

Capture shopper opinions naturally as they exit your stores.

Ask them about:

  • Store layout.
  • Atmosphere.
  • Products.
  • Service.
  • Checkout.
  • Anything.

Gain multiple, in-depth insights to drive increased sales and market share.

Shoes in boxes on Shelf

We helped one major retailer find another $14 million per day…

You do research on your buyers based on their receipt data.

But, what about your non-buyers?

To find the real missing revenue, you’ll need to talk with the consumers that walk out of your stores empty-handed… and ask key questions such as:

“Why didn’t you make a purchase today?”

In-store realities in 5 easy steps:

in-store market research

Step 1) Segment your target audience by demographics and historical shopping behavior.

Step 2) Select your own store chains (or your competitor’s store chains).

Step 3) Launch a Point of Emotion® survey. As consumers exit your stores, you’ll collect the most accurate feedback about their shopping experience while it’s top of mind.

Step 4) In addition to survey questions, in-their-own words “video selfies” enrich understanding.

Step 5) Get in-the-moment consumer input on in-store realities.

MFour’s proprietary ability to provide Behavior-Driven Research™ can even give in-depth intelligence on how shoppers perceive your stores vs. alternative options.

See how one major retailer found another $14 million per day…

ExperienceCheck™ is built for what researchers value most:



Survey a first-party panel of opted-in, validated consumers, while they’re naturally shopping in-store, to avoid bias inherent in pre-selected “mystery shopper” methodologies.



A large, demographically representative panel of mobile consumers lets you achieve your quotas—including Millennials, Gen Z, Hispanics and African-Americans.



To maintain a high completion speed and rate, we use instant push notifications, highly-qualified panelists, agile data cleaning, a native app and cash incentives.


ProductList PriceOverview
SPSS or CSV files.
Up to 300 exit surveys.
Access to real-time dashboard.
Location mapping of up to 1,000 locations.
Suggested QRE template (7-10 minutes LOI).
ExperienceCheck™ Plus$16,500
SPSS or CSV files.
Up to 300 exit surveys.
Access to real-time dashboard.
Eight weeks of project management.
Location mapping of up to 1,000 locations.
Cross-tab report and template analysis deck.
Suggested questionnaire template (7 to 10 minutes LOI) with 8 hours of consultation.

Why upgrade to ExperienceCheck™ Plus?

Are your goals extra-ambitious and complex?

MFour has the knowledge and resources to help you achieve them.

Our full-service, in-house market research team provides customized consulting, research and analysis you can add to any market research product.

Customers who choose a Plus package work directly with MFour experts who understand your business, challenges and goals. ExperienceCheck™ Plus gives you all the benefits of our regular ExperienceCheck™ products, and…

  • Analysis of data.
  • Cross-tabulation with stat testing.
  • Up to 8 hours of QRE consultation.

Talk to your buyers, right now.

  • Get projects done fast.
  • See 10 million, daily journeys.
  • Collect in-store + online behavior.
  • Talk to real, first-party consumers.

Trusted by leading organizations.

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