Consumer app spending is up 73%.
Consumer app spending is up 73%.

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Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.

Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.

NEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend to perceptions of OOH ads,… Continue Reading →

Get better data—6 things you need to know.

Get better data—6 things you need to know.

You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young model—all fresh-faced and ready to… Continue Reading →

Is Black Friday still happening? 93% say this…

Is Black Friday still happening? 93% say this…

We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this year. It sucks, I know…. Continue Reading →

Pandemic dating: how Hinge steals 60% of new users from Tinder.

Pandemic dating: how Hinge steals 60% of new users from Tinder.

Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can barely leave the house, and… Continue Reading →

Why 90% of research is wrong—and what Fair Trade Data™ is doing about it.

Why 90% of research is wrong—and what Fair Trade Data™ is doing about it.

Do you trust me? I’m a nice person. And, I’d like you to believe me. But, if we’ve never met,… Continue Reading →

Here’s why voice-enabled ads are so effective.

Here’s why voice-enabled ads are so effective.

When given the choice, consumers may want to actually talk to your brand, rather than simply see them or hear… Continue Reading →

Why TikTok hit #1 in no time at all.

Why TikTok hit #1 in no time at all.

We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like a 90s song that you… Continue Reading →

Is Amazon a monopoly?

Is Amazon a monopoly?

We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has… Continue Reading →

Amazon Prime vs. Walmart Plus—who will win?

Amazon Prime vs. Walmart Plus—who will win?

In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron fist. In fact, 60% of… Continue Reading →

How to survive the worst recession in 80 years…

How to survive the worst recession in 80 years…

You’re living through it. The worst recession in 80 years.1 Yes, the world isn’t full of sunshine and happiness today…. Continue Reading →

Guide: How to research in an eCommerce world.

Guide: How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Your company’s guide to surviving the recession

Your company’s guide to surviving the recession

Your buyers are scared. They’re not spending like before. But, here’s data on how to fix it. Find out which businesses… Continue Reading →

Secrets to spying on your competitors.

Secrets to spying on your competitors.

Did you know 94% of businesses spy on competitors? If you can see your competitors’ move in real-time, you can… Continue Reading →

How to rapidly grow market share: observe the 2020 omnishopper.

How to rapidly grow market share: observe the 2020 omnishopper.

You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach, you can win massive market… Continue Reading →

6 things your outdated survey panel doesn’t want you to know.

6 things your outdated survey panel doesn’t want you to know.

Is your panel keeping secrets from you? They may be. Your insights are vital to the business. But, your panelists… Continue Reading →

Digital event surveys: a key to the massive shift in spending.

Digital event surveys: a key to the massive shift in spending.

Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted towards digital. Your research needs… Continue Reading →

Why you should switch your tracker: digital & mobile.

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  In times where buyer behavior is uncertain, it’s vital to pull data straight… Continue Reading →

Voice of the consumer guide.

Voice of the consumer guide.

Facebook knows if you’re in love, or about to break up a relationship — and it’s accurate.  It’s not that creepy… Continue Reading →

Fixing 10 invisible biases in all your surveys.

Fixing 10 invisible biases in all your surveys.

Your survey design already accounts for ambiguity, social bias, leading questions, complex questions, the “yes” bias, question order bias, and… Continue Reading →

How to predict future behavior & impact revenue.

How to predict future behavior & impact revenue.

Great things come in threes. There are three primary colors. And three little pigs. Three blind mice. And three musketeers…. Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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Black Friday: 94% of $50k earners will be online.

Black Friday: 94% of $50k earners will be online.

Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself this question right now. We… Continue Reading →

Why 82% like out-of-home advertising.

Why 82% like out-of-home advertising.

Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof? We observed 2,000 consumers with… Continue Reading →

Announcing Benchmarks by MFour™: OOH Norms in 12 categories.

Announcing Benchmarks by MFour™: OOH Norms in 12 categories.

OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories. Brands are given a clear… Continue Reading →

Customer experience is king: see why 59% are loyal to cell carriers.

Customer experience is king: see why 59% are loyal to cell carriers.

Customer experience is king.  Here’s what 200 people had to say about their phone carriers.  See what their phones show, and why… Continue Reading →

Amazon Prime vs. Walmart Plus—who will win?

Amazon Prime vs. Walmart Plus—who will win?

Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon Prime users: 49% are likely… Continue Reading →

81% of companies open to remote work long-term.

81% of companies open to remote work long-term.

Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find out how the subsets felt…… Continue Reading →

7 in 10 shoppers looked online before they bought in-store.

7 in 10 shoppers looked online before they bought in-store.

Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went in-store, after researching online. How?  We looked at our brick… Continue Reading →

Why 88% are VERY satisfied with self-checkout…

Why 88% are VERY satisfied with self-checkout…

You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target, Best Buy, and Home Depot…. Continue Reading →

eCommerce in 2020. Ten years of growth in six months.

eCommerce in 2020. Ten years of growth in six months.

Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%—ten years of growth in six months. See… Continue Reading →

New research: are 55% brand loyal again?

New research: are 55% brand loyal again?

We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking for their favorite brands, in-store and… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

Doggy billboard gets 28% recall.

Doggy billboard gets 28% recall.

Wish you could talk to your dog? So does this brand. They sell a well-known dog food. But, their best… Continue Reading →

Get 85% to notice your in-store display.

Get 85% to notice your in-store display.

Ever had an in-store promotion flop? With this, you can ensure that doesn’t happen. One hardware brand with products in… Continue Reading →

Why 85% of sales driven by trust.

Why 85% of sales driven by trust.

Need more sales? Keep reading… For one of our CPG clients, new data showed trust as the primary purchase driver… Continue Reading →

How to boost foot traffic 50%.

How to boost foot traffic 50%.

Is foot traffic vital to you? See what this one company did to boost their foot traffic 50%. They don’t advertise like… Continue Reading →

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