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New research: what Gen Z is buying — and why.
Meet Mark. He, and his friends, are in Gen Z. At less than 25, their generation is already on track… Continue Reading →
Fitness at your fingertips — the rise of anywhere workouts.
It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against a bright ray of sunshine,… Continue Reading →
Bezos fights back: Amazon Fresh wages war with Walmart+.
Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here we are, 430 years later…. Continue Reading →
Tech titans: Apple vs. Google vs. Microsoft.
“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I was eight. My dad was… Continue Reading →
Coke vs. Pepsi: the 2021 Cola Wars.
“tssSSS…kr-POP!” That’s the hiss of an ice-cold Cola, twisting open beneath your nails. As you bring the bottle to your… Continue Reading →
Millennials aren’t alone, 91% shop for sustainable products.
Millennials are sustainable. They care about everything. What they put into their mouths, what they wear, and what goes inside… Continue Reading →
Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard truth to swallow. Which is… Continue Reading →
Uber vs. Lyft: who will lead in 2021?
It’s 2012. The taxi line is a mile long. I’m exhausted. The last 8 hours were spent in heels—walking Chicago’s… Continue Reading →
All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing you need. More consumers to… Continue Reading →
In-store vs. online shopping: where and what consumers buy?
What’s your price? You have one. At some point, you’ll ask: “do I really need this?” And, as it turns… Continue Reading →
Guides
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Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to each one. Don’t. You can’t… Continue Reading →
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read this guide and get 7… Continue Reading →
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →
Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to fix it. Find out which businesses… Continue Reading →
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’ move in real-time, you can… Continue Reading →
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach, you can win massive market… Continue Reading →
6 things your outdated survey panel doesn’t want you to know.
Is your panel keeping secrets from you? They may be. Your insights are vital to the business. But, your panelists… Continue Reading →
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted towards digital. Your research needs… Continue Reading →
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. In times where buyer behavior is uncertain, it’s vital to pull data straight… Continue Reading →
Voice of the consumer guide.
Facebook knows if you’re in love, or about to break up a relationship — and it’s accurate. It’s not that creepy… Continue Reading →
Webinars
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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →
Research Reports
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Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are selling MORE since COVID-19 hit…. Continue Reading →
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We did consider chocolate…but data definitely… Continue Reading →
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So, we wanted to know which… Continue Reading →
A look back: 12-months of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in Q1 2020, and then spiraled down as the… Continue Reading →
The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and Sephora. 81% went in to… Continue Reading →
In CVS vs. Walgreens, who wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet share? To answer that question,… Continue Reading →
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: How people like to order food…. Continue Reading →
Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday weekend—made a purchase. That’s a… Continue Reading →
Black Friday: 94% of $50k earners will be online.
Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself this question right now. We… Continue Reading →
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof? We observed 2,000 consumers with… Continue Reading →
Case Studies
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Take-home test: get 92% to repurchase your brand—right now.
Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →
Why 92% of fast-foodies choose Chick-fil-A®.
Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →
How to hit 45% recall on Youtube
Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →
In-store findability: LaCroix sees a 22-point spike.
43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition. Learn how a Point-of-Emotion survey… Continue Reading →
Why 85% of pizza lovers say quality is king.
From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →
How a hardware brand hit 54% ad recall.
You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →
How to double online shopping in 4 months.
This grocery chain did it. They doubled online shopping in 4 months. How? Read the case study. Find… Continue Reading →
Doggy billboard gets 28% recall.
Wish you could talk to your dog? So does this brand. They sell a well-known dog food. But, their best… Continue Reading →
Why 74% of omnishoppers are retailer loyal.
eCommerce is up 41%. 10 years of digital transition, in 2 months. One billion-dollar brand decided to pivot… They used our brick… Continue Reading →
Get 85% to notice your in-store display.
Ever had an in-store promotion flop? With this, you can ensure that doesn’t happen. One hardware brand with products in… Continue Reading →