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Geo-validated traffic: the top 5 DMAs return.
Foot traffic screeched to a halt in March. As states set-up stay-at-home protocols, consumers took action. They hunkered down inside… Continue Reading →
The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to near zero. Brands too, realize… Continue Reading →
Meet them where they are. How mobile research gets you closer to consumers.
We’ve all felt the shift. The economy, largely driven by consumer spending, has impacted buying behavior. As researchers, we must… Continue Reading →
Witnessed: buyer concerns lifting.
Shoppers start to lift concerns and the economy begins to reopen. Continue Reading →
The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a new age1. And for good… Continue Reading →
Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The Go®, showed U.S. foot traffic had… Continue Reading →
Coronavirus: where and what customers are buying.
The economy demands we take Coronavirus seriously. Here’s why. On March 10, the Dow dropped 1,200 points. This came a day… Continue Reading →
2,500 millennials, 209 survey questions, here are the results
Millennials (currently 24-39) have tremendous purchasing power… As a millennial myself, I know the stereotypes first-hand. They downplay the purchasing power of… Continue Reading →
How Coronavirus is impacting consumer spending.
Coronavirus is a consumervirus. It’s as deadly to the economy, as it is to people. In less than two months,… Continue Reading →
Why ethnography is on the rise in 2020.
Market researchers have always employed ethnographic research methods. But it wasn’t until recently that the right tools were in place for ethnography… Continue Reading →
Guides
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Digital Event Surveys: A Key to the Massive Shift in Spending
Online is a $602 billion industry, and it’s rapidly growing. Consumer behavior has permanently shifted towards digital. Your research needs… Continue Reading →
Why You Should Switch Your Tracker: Digital & Mobile
The U.S. economy is built on consumerism. In times where buyer behavior is uncertain, it’s vital to pull data straight… Continue Reading →
Voice of the Consumer Guide
Facebook knows if you’re in love, or about to break up a relationship — and it’s accurate. It’s not that creepy… Continue Reading →
Fixing 10 Invisible Biases in all your Surveys
Your survey design already accounts for ambiguity, social bias, leading questions, complex questions, the “yes” bias, question order bias, and… Continue Reading →
Secrets to Spying on Your Competition
Spying on your competitors’ customers is done for one reason. It’s extremely valuable. But, it’s significantly more valuable when it’s… Continue Reading →
How to Predict Future Behavior & Impact Revenue
Great things come in threes. There are three primary colors. And three little pigs. Three blind mice. And three musketeers…. Continue Reading →
Emergency Research Guide: 7 Steps to Lightning-fast Surveys and Market Research
When your project deadline looms… When your project deadline looms, it’s time to jump on your preferred DIY platform right?… Continue Reading →
21 Best New Mobile Methods to Research Your Customers in 2020
Does market research ever really change? Well, yes and no… Market research veterans understand that no matter how fast technology… Continue Reading →
The Complete Guide to Customer Experience
It’s a cold, winter day. You step into a beautifully, well-lit store. On the shelves are artfully arranged, hand-crafted handbags…. Continue Reading →
Your Guide to Out-of-Home
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →
Webinars
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Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →
ProductCheck™ – An Easy Way to Capture On-shelf Consumer Feedback
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →
Research Reports
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50% spike: In-store visits in CA, NY, TX, GA, WI, & NV
New York in-store visits spiked 50% in six weeks. Some states are seeing a slight pull back, while others keep… Continue Reading →
Listen in: New York attitudes and thoughts on COVID-19.
New York is an epicenter of behaviors and opinions. As the hardest hit, New York residents are still struggling to… Continue Reading →
New loyalty: 12% buying preferred brands
It’s an even playing field. Fact is, 72% of shoppers ditched brand loyalty. Now, brand is coming back. And, 58%… Continue Reading →
Georgia reopens: watch and listen to real consumers in a virtual focus group.
We checked in with Georgia consumers, to see how they feel about current events and to hear what their plans… Continue Reading →
Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.
Your consumers are rapidly evolving. That’s why we’re giving you 8 new behavior-driven statistics from our continuous weekly tracker of… Continue Reading →
58% of observed in-store shoppers open to new brands
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s Club, Walmart, Target, Kroger, Albertsons,… Continue Reading →
Consumer Spending: 73% Now Buying on Apps
Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and mortar stores. Use digital visibility… Continue Reading →
Coronavirus: Where and What Customers Are Buying
On March 10th the Dow dropped 1,200 points. That was one day after the World Health Organization declared a global… Continue Reading →
Consumer Traffic to Airports: Down 38%
Consumer traffic to airports is down, as the global economy is infected by a pandemic. We analyzed changes in consumer… Continue Reading →
Case Studies
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Ritual Vitamins Case Study
The goal. Ritual was founded on the belief that better health begins with better ingredients. Their “Not a Miracle” campaign… Continue Reading →
Major Dog Food Brand Case Study
The Goal. Identify how OOH can amplify ad campaign, brand recall, and measure impact of perceptions and purchase consideration. Additionally,… Continue Reading →
Mobile Diary Case Study
The goal. How does a pizza chain, known for dinner delivery, start serving lunch? That’s what executives wanted to know… Continue Reading →
OOH Campaign Impacts Major Hardware Store
Goal. Drive incremental traffic to stores. Measure the impact of an OOH campaign on ad recall, brand perceptions and purchase… Continue Reading →