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Ocean Spray: inflation is crushing profits — as the holidays ring in.
“Things are tight.” You can feel it too, I bet. Ocean Spray CEO Tom Hayne is concerned. His cranberry profits… Continue Reading →
COVID spikes revenue at 75% of the largest U.S. companies.
It’s happening. As the economy re-opens, the Wall Street Journal says more than 75% of the largest U.S. companies are… Continue Reading →
Millennials, the “Big Quit” is your fault — and here’s proof.
“I quit.” His words hang heavy. You look up, as your former employee slides his two-week notice into the only… Continue Reading →
Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.
Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1 is creating a world of… Continue Reading →
Retailers, here’s how to forecast your demand on Atlas Views™.
You have no reason to panic. Yes, this supply chain shortage is impacting everything. Every industry has been affected. Grocery stores,… Continue Reading →
The top eCommerce trends you’ll see in 2022.
When 2020 hit, things changed … Fast. In the first half, eCommerce reached 27% of total retail sales — that’s… Continue Reading →
Buy now, pay later – see who wins in this app category.
If you’re like me, you like to shop online. It’s so easy. I can swipe an app — or hit… Continue Reading →
Who wins — gyms or fitness apps?
It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the ‘X”, knocking your phone to… Continue Reading →
Why 95% of new products fail.
Picture this. It’s 1985. You’re at a party, killing it in a pair of acid-washed, cut-off denim shorts and a… Continue Reading →
2021 holiday shopping — by gen X, Y, and Z.
It’s October. Outside, the air takes on a chill. Leaves begin to fall — and that’s your signal, it’s time… Continue Reading →
Guides
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Why, and how you should listen to customers.
If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses… Continue Reading →
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain, lately. So, pull your data… Continue Reading →
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →
Webinars
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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →
Research Reports
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Smooth skin is in – why 43% chose this razor brand.
It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky skin? Yes, please! Hear from… Continue Reading →
Let’s get physical – with 12 new fitness insights.
Cue the 80’s workout music and put on your best pair of leggings. Summer is over, the holidays are here… Continue Reading →
Wallet share — is Amway stealing Walmart’s shoppers?
Smooth, silky skin. Every woman wants it. But, is she more likely to a new beauty product inside a Walmart… Continue Reading →
Squid Game + Netflix – why they’re both fan favorites.
If you could win cash for a simple game — would you do it? Maybe not. You’ve probably heard about… Continue Reading →
Cannibals — are canned cocktails killing hard seltzers? ☠️
It’s nearly Halloween. So, maybe cannibalization doesn’t sound too scary … But, it is. See, this isn’t a friend dressed… Continue Reading →
Hear 11 juicy purchase behaviors — from canned food buyers.
You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a can of peas. Perfect. You’ll… Continue Reading →
New product trial — Coke + coffee.
You’re at home. Sitting in your makeshift “office” — if you can call it that — trying to work. But,… Continue Reading →
2021 Halloween, by the numbers.
Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come see how Costco + Walmart… Continue Reading →
It’s here — Fantasy Football research.
Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change colors (well, outside of California… Continue Reading →
Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run. So, you head into the… Continue Reading →
Case Studies
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Atlas Data®: How to fix a $5 billion hole in sales.
Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →
Why 64% shop online — then, go visit a store.
It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →
Coppertone ads reveal a 72% repurchase rate.
You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →
Take-home test: get 92% to repurchase your brand—right now.
Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →
Why 92% of fast-foodies choose Chick-fil-A®.
Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →
How to hit 45% recall on Youtube
Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →
In-store findability: LaCroix sees a 22-point spike.
43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition. Learn how a Point-of-Emotion survey… Continue Reading →
Why 85% of pizza lovers say quality is king.
From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →
How a hardware brand hit 54% ad recall.
You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →
How to double online shopping in 4 months.
This grocery chain did it. They doubled online shopping in 4 months. How? Read the case study. Find… Continue Reading →