Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Ocean Spray: inflation is crushing profits — as the holidays ring in.

Ocean Spray: inflation is crushing profits — as the holidays ring in.

“Things are tight.” You can feel it too, I bet.  Ocean Spray CEO Tom Hayne is concerned. His cranberry profits… Continue Reading →

COVID spikes revenue at 75% of the largest U.S. companies.

COVID spikes revenue at 75% of the largest U.S. companies.

It’s happening. As the economy re-opens, the Wall Street Journal says more than 75% of the largest U.S. companies are… Continue Reading →

Millennials, the “Big Quit” is your fault — and here’s proof.

Millennials, the “Big Quit” is your fault — and here’s proof.

“I quit.” His words hang heavy. You look up, as your former employee slides his two-week notice into the only… Continue Reading →

Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.

Cell chip shortages — hear from AT&T, T-Mobile, Verizon consumers.

Love hurts. But, so do cell chip shortages. In fact, this whole supply chain fiasco1 is creating a world of… Continue Reading →

Retailers, here’s how to forecast your demand on Atlas Views™.

Retailers, here’s how to forecast your demand on Atlas Views™.

You have no reason to panic. Yes, this supply chain shortage is impacting everything.  Every industry has been affected. Grocery stores,… Continue Reading →

The top eCommerce trends you’ll see in 2022.

The top eCommerce trends you’ll see in 2022.

When 2020 hit, things changed …  Fast. In the first half, eCommerce reached 27% of total retail sales — that’s… Continue Reading →

Buy now, pay later – see who wins in this app category.

Buy now, pay later – see who wins in this app category.

If you’re like me, you like to shop online.  It’s so easy. I can swipe an app — or hit… Continue Reading →

Who wins — gyms or fitness apps?

Who wins — gyms or fitness apps?

It’s here. That blaring, loud sound. Cursing your annoyingly, cheerful alarm, you fumble for the ‘X”, knocking your phone to… Continue Reading →

Why 95% of new products fail.

Why 95% of new products fail.

Picture this. It’s 1985. You’re at a party, killing it in a pair of acid-washed, cut-off denim shorts and a… Continue Reading →

2021 holiday shopping — by gen X, Y, and Z.

2021 holiday shopping — by gen X, Y, and Z.

It’s October.  Outside, the air takes on a chill. Leaves begin to fall — and that’s your signal, it’s time… Continue Reading →

Why, and how you should listen to customers.

Why, and how you should listen to customers.

If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses… Continue Reading →

Why you should switch your tracker: digital & mobile.

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data… Continue Reading →

How to research in an eCommerce world.

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Your guide to out-of-home ads.

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →

A great customer experience: why 86% will pay you more for it.

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →

The data lover’s guide to great research.

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →

The marketing executive’s guide to research in 2021.

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →

The ultimate guide to market research, for insights teams.

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →

Three secrets to better results for your in-store displays.

Three secrets to better results for your in-store displays.

Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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Smooth skin is in – why 43% chose this razor brand.

Smooth skin is in – why 43% chose this razor brand.

It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky skin? Yes, please! Hear from… Continue Reading →

Let’s get physical – with 12 new fitness insights.

Let’s get physical – with 12 new fitness insights.

Cue the 80’s workout music and put on your best pair of leggings. Summer is over, the holidays are here… Continue Reading →

Wallet share — is Amway stealing Walmart’s shoppers?

Wallet share — is Amway stealing Walmart’s shoppers?

Smooth, silky skin. Every woman wants it. But, is she more likely to a new beauty product inside a Walmart… Continue Reading →

Squid Game + Netflix – why they’re both fan favorites.

Squid Game + Netflix – why they’re both fan favorites.

If you could win cash for a simple game — would you do it? Maybe not. You’ve probably heard about… Continue Reading →

Cannibals — are canned cocktails killing hard seltzers? ☠️

Cannibals — are canned cocktails killing hard seltzers? ☠️

It’s nearly Halloween. So, maybe cannibalization doesn’t sound too scary … But, it is. See, this isn’t a friend dressed… Continue Reading →

Hear 11 juicy purchase behaviors — from canned food buyers.

Hear 11 juicy purchase behaviors — from canned food buyers.

You’re at Walmart. Looking for a quick, and easy dinner tonight. You reach for a can of peas. Perfect. You’ll… Continue Reading →

New product trial — Coke + coffee.

New product trial — Coke + coffee.

You’re at home. Sitting in your makeshift “office” — if you can call it that — trying to work. But,… Continue Reading →

2021 Halloween, by the numbers.

2021 Halloween, by the numbers.

Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come see how Costco + Walmart… Continue Reading →

It’s here — Fantasy Football research.

It’s here — Fantasy Football research.

Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change colors (well, outside of California… Continue Reading →

Gatorade: why it’s #1 at 7-Eleven.

Gatorade: why it’s #1 at 7-Eleven.

You’re parched. A bead of sweat slides down your back, as you end your run. So, you head into the… Continue Reading →

Case Studies

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Atlas Data®: How to fix a $5 billion hole in sales.

Atlas Data®: How to fix a $5 billion hole in sales.

Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →

Why 64% shop online — then, go visit a store.

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →

Coppertone ads reveal a 72% repurchase rate.

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →

Take-home test: get 92% to repurchase your brand—right now.

Take-home test: get 92% to repurchase your brand—right now.

Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

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