Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Race to market share: why Uber is losing rides to Lyft.

Race to market share: why Uber is losing rides to Lyft.

It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys,… Continue Reading →

Look at this…👀 Netflix use drops 18%.

Look at this…👀 Netflix use drops 18%.

You should know. Streaming services … they’re not so hot with Gen Z right now.  Weird, right? I know, it’s… Continue Reading →

Two Americas — Dollar General vs. Whole Foods shoppers.

Two Americas — Dollar General vs. Whole Foods shoppers.

The data is clear. There are two Americas, and this is the tale of two drastically different shoppers. It’s a… Continue Reading →

The impact of education — on 30 app behaviors.

The impact of education — on 30 app behaviors.

How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps…. Continue Reading →

Free research — a library of 1,500+ insights is now available.

Free research — a library of 1,500+ insights is now available.

The first free library of 1,500+ insights, for market research professionals — is here. Bookmark it now. Bad data comes… Continue Reading →

Now streaming — 20 top entertainment apps + sites.

Now streaming — 20 top entertainment apps + sites.

You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your… Continue Reading →

Warning: PayPal will kill cash within 5 years. ☠️

Warning: PayPal will kill cash within 5 years. ☠️

You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well,… Continue Reading →

12 new ethnicity trends.

12 new ethnicity trends.

You have a target market. To create a customer profile, ideal message, and a great ad — you need a… Continue Reading →

Pepperidge Farm — why Milanos + Goldfish make a perfect pair.

Pepperidge Farm — why Milanos + Goldfish make a perfect pair.

An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams come true. How?  Well, it… Continue Reading →

Doing better research, an interview with MFour’s VP of Marketing.

Doing better research, an interview with MFour’s VP of Marketing.

PinchForth recently did an interview — in their Rediscover Marketing segment, with Catherine Gutierrez, our Vice President of Marketing. We… Continue Reading →

Why you should switch your tracker: digital & mobile.

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data… Continue Reading →

How to research in an eCommerce world.

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Your guide to out-of-home ads.

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →

A great customer experience: why 86% will pay you more for it.

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →

The data lover’s guide to great research.

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →

The marketing executive’s guide to research in 2021.

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →

The ultimate guide to market research, for insights teams.

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →

Three secrets to better results for your in-store displays.

Three secrets to better results for your in-store displays.

Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →

5 great times to do market research.

5 great times to do market research.

You’re at the store. She’s standing there with your brand. You’re tempted to talk to her. To just ask exactly… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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It’s here — Fantasy Football research.

It’s here — Fantasy Football research.

Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change colors (well, outside of California… Continue Reading →

Gatorade: why it’s #1 at 7-Eleven.

Gatorade: why it’s #1 at 7-Eleven.

You’re parched. A bead of sweat slides down your back, as you end your run. So, you head into the… Continue Reading →

77% left 7-Eleven with a soda — who wins?

77% left 7-Eleven with a soda — who wins?

Only one can win 😉 Crack open a fresh, ice-cold soda, and take a refreshing sip on 19 new insights…. Continue Reading →

Greenbook interview: is tech replacing market research?

Greenbook interview: is tech replacing market research?

Listen in. We’re talking top research trends. In this 2-part Greenbook interview, you’ll learn the… Top research challenges. Secrets behind… Continue Reading →

Chocolate — 20 deliciously new + sustainable insights.

Chocolate — 20 deliciously new + sustainable insights.

Soft, and silky smooth. That’s a delicious bar of chocolate. Right in front of you. Take a moment to savor… Continue Reading →

The King of Kitty Litter is…

The King of Kitty Litter is…

Will it be Fresh Step, Purina or Arm + Hammer? We talked to 100 cat owners, as they walked out… Continue Reading →

Summer sales — 5 things your buyers will spend $5k on.

Summer sales — 5 things your buyers will spend $5k on.

You can feel the heat. Right now, as it’s warming up outside — things are heating up inside too, for… Continue Reading →

Pet research: 18 new insights about your furry friends.

Pet research: 18 new insights about your furry friends.

Check it out. We talked to 200 cat + dog owners, as they walked out of PetSmart last week. Listen… Continue Reading →

Game time: 17 new behaviors on YouTube + Zynga.

Game time: 17 new behaviors on YouTube + Zynga.

It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers love looking at YouTube for… Continue Reading →

The King of Big-Box is…

The King of Big-Box is…

Inside this report. We talked to people who had recently been to Costco or Sam’s Club. As they left, we… Continue Reading →

Case Studies

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Atlas Data®: How to fix a $5 billion hole in sales.

Atlas Data®: How to fix a $5 billion hole in sales.

Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →

Why 64% shop online — then, go visit a store.

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →

Coppertone ads reveal a 72% repurchase rate.

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →

Take-home test: get 92% to repurchase your brand—right now.

Take-home test: get 92% to repurchase your brand—right now.

Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

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