Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Employee Spotlight: Jenn Wang, Marketing

Employee Spotlight: Jenn Wang, Marketing

MFOUR PROFILE MFour Profile: Jenn Wang, Creative Design Manager September 30, 2022 As a design manager, Jenn oversees design for… Continue Reading →

New Research Reveals Digitally-Native Younger Consumers Prefer In-Person Financial Interactions.

New Research Reveals Digitally-Native Younger Consumers Prefer In-Person Financial Interactions.

Study from Vistar Media and MFour shows consumer financial services preferences and details how OOH can assist brands in reaching… Continue Reading →

Employee Spotlight: Ashley Hightower, Client Services .

Employee Spotlight: Ashley Hightower, Client Services .

MFOUR PROFILE MFour Profile: Ashley Hightower, Client Services  August 30, 2022 As a Client Services Lead, Ashley Hightower oversees project… Continue Reading →

Market Research + Data Science = MFour Success: A Look at MFour’s Market Momentum.

Market Research + Data Science = MFour Success: A Look at MFour’s Market Momentum.

In our increasingly digital world, data is king. Organizations leverage data for nearly everything, from improving and business operations and… Continue Reading →

Venmo payment for better market research + data science.

Venmo payment for better market research + data science.

Mobile payment apps are now mainstream, with nearly every consumer using Paypal, Venmo, Apple Pay or other apps to complete… Continue Reading →

Employee Spotlight: Chris Gimenez, Sales

Employee Spotlight: Chris Gimenez, Sales

MFOUR PROFILE MFour Profile: Chris Gimenez, Sales  July 29, 2022 Chris Gimenez helps the MFour sales team hit bookings targets… Continue Reading →

Up-level your Ad Testing with Differentiated Targeting and Data Appends.

Up-level your Ad Testing with Differentiated Targeting and Data Appends.

Digital advertising is huge in 2022 – and with 97% of Americans using smartphones, this comes as no surprise. According… Continue Reading →

Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.

Behavior-Driven Ad Testing: A Q&A with EVP of Sales, Alex Colao.

Advertising is an essential marketing activity that helps drive interest and demand for any product or service, and it’s critical… Continue Reading →

MFour announces Ad Testing; combining data science and market research.

MFour announces Ad Testing; combining data science and market research.

June 22, 2022 — MFour, the leader in behavior-driven survey research, has announced a new data-driven Ad Testing product, which… Continue Reading →

Employee Spotlight: Dennis Kim, Operations

Employee Spotlight: Dennis Kim, Operations

MFOUR PROFILE MFour Profile: Dennis Kim, Operations  June 15, 2022 As the Survey Operations Manager, Dennis Kim identifies process and… Continue Reading →

Your guide for reaching the ‘always on’ consumer.

Your guide for reaching the ‘always on’ consumer.

The calls, texts, apps, sites — today’s consumer is always on — their phone. But, here’s the truth. If you’re… Continue Reading →

How to become a master of customer metrics.

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are… Continue Reading →

Why, and how you should listen to customers.

Why, and how you should listen to customers.

If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses… Continue Reading →

Why you should switch your tracker: digital & mobile.

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data… Continue Reading →

How to research in an eCommerce world.

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Your guide to out-of-home ads.

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →

A great customer experience: why 86% will pay you more for it.

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →

The data lover’s guide to great research.

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →

The marketing executive’s guide to research in 2021.

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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Related Behaviors – How Customers Perceive the Economy and Where They Shop.

Related Behaviors – How Customers Perceive the Economy and Where They Shop.

Those who think the U.S. economy is on the “wrong track” are 26% more likely to visit Walmart than Target. Continue Reading →

The NFL is back. What do people think about it?

The NFL is back. What do people think about it?

The NFL’s opening weekend is an annual event for many sports fans.  It’s also polarizing, with many not so happy… Continue Reading →

Market research + data science: food delivery app usage.

Market research + data science: food delivery app usage.

Food delivery apps are all the rage – they make ordering, paying for and receiving meals and groceries fast and… Continue Reading →

How rising grocery costs will impact future purchase behaviors.

How rising grocery costs will impact future purchase behaviors.

Inflation. No one likes the sound of that. It’s no secret that rising grocery costs are hitting consumers’ wallets hard… Continue Reading →

13 new insights – for a breath of fresh air.

13 new insights – for a breath of fresh air.

Relaxation, calmness + comfort. Who wouldn’t want that? Last week, we spoke to 200 category shoppers leaving Target, Walmart, Walgreens,… Continue Reading →

A look back at 2 years of COVID consumerism.

A look back at 2 years of COVID consumerism.

Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled down as the year continued…. Continue Reading →

Panic buys — 23 new behaviors behind toilet paper shortages.

Panic buys — 23 new behaviors behind toilet paper shortages.

You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we dig into what drove consumers… Continue Reading →

‘Tis the season – Why 80% are shopping for gifts earlier this year.

‘Tis the season – Why 80% are shopping for gifts earlier this year.

‘Tis the season to be jolly … But will shipping delays put a halt to holiday festivities? Find out. We… Continue Reading →

Smooth skin is in – why 43% chose this razor brand.

Smooth skin is in – why 43% chose this razor brand.

It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky skin? Yes, please! Hear from… Continue Reading →

Let’s get physical – with 12 new fitness insights.

Let’s get physical – with 12 new fitness insights.

Cue the 80’s workout music and put on your best pair of leggings. Summer is over, the holidays are here… Continue Reading →

Case Studies

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Behavior Data®: How to fix a $5 billion hole in sales.

Behavior Data®: How to fix a $5 billion hole in sales.

Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →

Why 64% shop online — then, go visit a store.

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →

Coppertone ads reveal a 72% repurchase rate.

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →

Take-home test: get 92% to repurchase your brand—right now.

Take-home test: get 92% to repurchase your brand—right now.

Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

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