Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Why 66% of consumers compare online, then shop in-store.

Why 66% of consumers compare online, then shop in-store.

Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her… Continue Reading →

The ultimate guide to a customer survey.

The ultimate guide to a customer survey.

You’re peeling back layers. With each customer survey, you uncover a new trait. And as you place all of these… Continue Reading →

Here’s what a COVID back-to-school looks like…

Here’s what a COVID back-to-school looks like…

When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: 70% have concerns… Continue Reading →

MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.

MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.

Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted… Continue Reading →

Redefining customer experience: why 67% look for safety before shopping.

Redefining customer experience: why 67% look for safety before shopping.

The customer experience was stripped bare. When the virus spread, it took down safety and security with it. In fact,… Continue Reading →

How to tap into a $1.3 trillion market using a research app.

How to tap into a $1.3 trillion market using a research app.

You do market research. And now, you’re trying to do research in the middle of a pandemic.  Fun.  Not really…. Continue Reading →

Walmart’s Q2 online sales are up 74%…stealing share from Amazon.

Walmart’s Q2 online sales are up 74%…stealing share from Amazon.

There are two teams on the field: Amazon and Walmart. Only one can win. And, this is so much more… Continue Reading →

How to start a successful survey: in 5 simple steps.

How to start a successful survey: in 5 simple steps.

You need a killer market research survey… But you’re stuck. Call it researcher’s block, or whatever, but you need a… Continue Reading →

Aaron Wepler, new Chief Technology Officer, joins MFour.

Aaron Wepler, new Chief Technology Officer, joins MFour.

Aaron Wepler joined the MFour team as its new Chief Technology Officer this week. As CTO, Wepler will focus on… Continue Reading →

New habits: 76% now buy online, pick-up in-store.

New habits: 76% now buy online, pick-up in-store.

Foot traffic has evolved. Once an “in-store” metric, it’s now expanded to include online impressions as well. As an Continue Reading →

How to rapidly grow market share: observe the 2020 omnishopper.

How to rapidly grow market share: observe the 2020 omnishopper.

You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach, you can win massive market… Continue Reading →

6 things your outdated survey panel doesn’t want you to know.

6 things your outdated survey panel doesn’t want you to know.

Is your panel keeping secrets from you? They may be. Your insights are vital to the business. But, your panelists… Continue Reading →

Digital Event Surveys: A Key to the Massive Shift in Spending

Digital Event Surveys: A Key to the Massive Shift in Spending

Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted towards digital. Your research needs… Continue Reading →

Why You Should Switch Your Tracker: Digital & Mobile

Why You Should Switch Your Tracker: Digital & Mobile

The U.S. economy is built on consumerism.  In times where buyer behavior is uncertain, it’s vital to pull data straight… Continue Reading →

Voice of the Consumer Guide

Voice of the Consumer Guide

Facebook knows if you’re in love, or about to break up a relationship — and it’s accurate.  It’s not that creepy… Continue Reading →

Fixing 10 Invisible Biases in all your Surveys

Fixing 10 Invisible Biases in all your Surveys

Your survey design already accounts for ambiguity, social bias, leading questions, complex questions, the “yes” bias, question order bias, and… Continue Reading →

Secrets to Spying on Your Competition

Secrets to Spying on Your Competition

Spying on your competitors’ customers is done for one reason. It’s extremely valuable. But, it’s significantly more valuable when it’s… Continue Reading →

How to Predict Future Behavior & Impact Revenue

How to Predict Future Behavior & Impact Revenue

Great things come in threes. There are three primary colors. And three little pigs. Three blind mice. And three musketeers…. Continue Reading →

Emergency Research Guide: 7 Steps to Lightning-fast Surveys and Market Research

Emergency Research Guide: 7 Steps to Lightning-fast Surveys and Market Research

When your project deadline looms… When your project deadline looms, it’s time to jump on your preferred DIY platform right?… Continue Reading →

21 Best New Mobile Methods to Research Your Customers in 2020

21 Best New Mobile Methods to Research Your Customers in 2020

Does market research ever really change? Well, yes and no… Market research veterans understand that no matter how fast technology… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An Easy Way to Capture On-shelf Consumer Feedback

ProductCheck™ – An Easy Way to Capture On-shelf Consumer Feedback

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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7 in 10 shoppers looked online before they bought in-store.

7 in 10 shoppers looked online before they bought in-store.

Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went in-store, after researching online. How?  We looked at our brick… Continue Reading →

Why 88% are VERY satisfied with self-checkout…

Why 88% are VERY satisfied with self-checkout…

You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target, Best Buy, and Home Depot…. Continue Reading →

eCommerce in 2020. Ten years of growth in six months.

eCommerce in 2020. Ten years of growth in six months.

Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%—ten years of growth in six months. See… Continue Reading →

New research: are 55% brand loyal again?

New research: are 55% brand loyal again?

We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking for their favorite brands, in-store and… Continue Reading →

Seen on social: 53% trust the brands they follow.

Seen on social: 53% trust the brands they follow.

Is summer 2020 the time to launch an influencer campaign? We just triggered surveys to 1,850 consumers observed in real-time on… Continue Reading →

$potted: New Social Media Shopping Habits

$potted: New Social Media Shopping Habits

69% buy on social media after researching online. They’re creating new, digital shopping habits. With more time our consumers say… Continue Reading →

See why: Social media use is up 50%.

See why: Social media use is up 50%.

Validated app data shows that social media is up 50%. But every channel is different: 54% buy lifestyle products, clothing,… Continue Reading →

50% spike: In-store visits in CA, NY, TX, GA, WI, & NV

50% spike: In-store visits in CA, NY, TX, GA, WI, & NV

New York in-store visits spiked 50% in six weeks. Some states are seeing a slight pull back, while others keep… Continue Reading →

Listen in: New York attitudes and thoughts on COVID-19.

Listen in: New York attitudes and thoughts on COVID-19.

New York is an epicenter of behaviors and opinions. As the hardest hit, New York residents are still struggling to… Continue Reading →

New loyalty: 12% buying preferred brands

New loyalty: 12% buying preferred brands

It’s an even playing field. Fact is, 72% of shoppers ditched brand loyalty. Now, brand is coming back. And, 58%… Continue Reading →

Case study: 85% of sales driven by trust

Case study: 85% of sales driven by trust

Need more sales? Keep reading… For one of our CPG clients, new data showed trust as the primary purchase driver… Continue Reading →

How to boost foot traffic 50%.

How to boost foot traffic 50%.

Is foot traffic vital to you? See what this one company did to boost their foot traffic 50%. They don’t advertise like… Continue Reading →

Why 59% of cannabis buyers use an app.

Why 59% of cannabis buyers use an app.

The goal. How do you win market share in a brand-new area? Talk to the competition. Well, at least to… Continue Reading →

Ritual Vitamins Case Study

Ritual Vitamins Case Study

The goal. Ritual was founded on the belief that better health begins with better ingredients. Their “Not a Miracle” campaign… Continue Reading →

Major Dog Food Brand Case Study

Major Dog Food Brand Case Study

The Goal.  Identify how OOH can amplify ad campaign, brand recall, and measure impact of perceptions and purchase consideration. Additionally,… Continue Reading →

Mobile Diary Case Study

Mobile Diary Case Study

The goal. How does a pizza chain, known for dinner delivery, start serving lunch? That’s what executives wanted to know… Continue Reading →

OOH Campaign Impacts Major Hardware Store

OOH Campaign Impacts Major Hardware Store

Goal. Drive incremental traffic to stores.  Measure the impact of an OOH campaign on ad recall, brand perceptions and purchase… Continue Reading →

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