Blog
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Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like a 90s song that you… Continue Reading →
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of app shoppers think Amazon has… Continue Reading →
Amazon Prime vs. Walmart Plus—who will win?
In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron fist. In fact, 60% of… Continue Reading →
How to survive the worst recession in 80 years…
You’re living through it. The worst recession in 80 years.1 Yes, the world isn’t full of sunshine and happiness today…. Continue Reading →
Three ways to recession-proof your OOH ads.
Right now, every dollar counts. You’re battling for every dollar that you spend. And we all know that out-of-home advertising… Continue Reading →
What to do, when you CAN’T do an in-person interview.
You’re walking out of the store… Squinting into the sunlight a bit, both arms full of groceries, you smile. That… Continue Reading →
Why 66% of consumers compare online, then shop in-store.
Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple of weeks away and her… Continue Reading →
The ultimate guide to a customer survey.
You’re peeling back layers. With each customer survey, you uncover a new trait. And as you place all of these… Continue Reading →
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And, here’s why: 70% have concerns… Continue Reading →
MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital advertising boom has been adapted… Continue Reading →
Guides
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Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to fix it. Find out which businesses… Continue Reading →
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’ move in real-time, you can… Continue Reading →
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach, you can win massive market… Continue Reading →
6 things your outdated survey panel doesn’t want you to know.
Is your panel keeping secrets from you? They may be. Your insights are vital to the business. But, your panelists… Continue Reading →
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted towards digital. Your research needs… Continue Reading →
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. In times where buyer behavior is uncertain, it’s vital to pull data straight… Continue Reading →
Voice of the consumer guide.
Facebook knows if you’re in love, or about to break up a relationship — and it’s accurate. It’s not that creepy… Continue Reading →
Fixing 10 invisible biases in all your surveys.
Your survey design already accounts for ambiguity, social bias, leading questions, complex questions, the “yes” bias, question order bias, and… Continue Reading →
How to predict future behavior & impact revenue.
Great things come in threes. There are three primary colors. And three little pigs. Three blind mice. And three musketeers…. Continue Reading →
Emergency research guide: 7 steps to lightning-fast surveys and market research
When your project deadline looms… When your project deadline looms, it’s time to jump on your preferred DIY platform right?… Continue Reading →
Webinars
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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →
Research Reports
View All Research ReportsAmazon Prime vs. Walmart Plus—who will win?
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon Prime users: 49% are likely… Continue Reading →
81% of companies open to remote work long-term.
Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find out how the subsets felt…… Continue Reading →
7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went in-store, after researching online. How? We looked at our brick… Continue Reading →
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target, Best Buy, and Home Depot…. Continue Reading →
eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%—ten years of growth in six months. See… Continue Reading →
New research: are 55% brand loyal again?
We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking for their favorite brands, in-store and… Continue Reading →
Seen on social: 53% trust the brands they follow.
Is summer 2020 the time to launch an influencer campaign? We just triggered surveys to 1,850 consumers observed in real-time on… Continue Reading →
$potted: new social media shopping habits.
69% buy on social media after researching online. They’re creating new, digital shopping habits. With more time our consumers say… Continue Reading →
See why: social media use is up 50%.
Validated app data shows that social media is up 50%. But every channel is different: 54% buy lifestyle products, clothing,… Continue Reading →
50% spike: In-store visits in CA, NY, TX, GA, WI, & NV.
New York in-store visits spiked 50% in six weeks. Some states are seeing a slight pull back, while others keep… Continue Reading →
Case Studies
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Case study: How to hit 45% recall on Youtube
Want to know how to hit 45% recall on Youtube? Or how to get 17% of people who don’t buy… Continue Reading →
Case study: How to double online shopping in 4 months.
This grocery chain did it. They doubled online shopping in 4 months. How? Read the case study. Find… Continue Reading →
Case study: Doggy billboard gets 28% recall.
Wish you could talk to your dog? So does this brand. They sell a well-known dog food. But, their best… Continue Reading →
Case study: Get 85% to notice your in-store display.
Ever had an in-store promotion flop? With this, you can ensure that doesn’t happen. One hardware brand with products in… Continue Reading →
Case study: 85% of sales driven by trust.
Need more sales? Keep reading… For one of our CPG clients, new data showed trust as the primary purchase driver… Continue Reading →
How to boost foot traffic 50%.
Is foot traffic vital to you? See what this one company did to boost their foot traffic 50%. They don’t advertise like… Continue Reading →
Why 59% of cannabis buyers use an app.
The goal. How do you win market share in a brand-new area? Talk to the competition. Well, at least to… Continue Reading →
Ritual vitamins case study.
The goal. Ritual was founded on the belief that better health begins with better ingredients. Their “Not a Miracle” campaign… Continue Reading →
Major dog food brand case study.
The goal. Identify how OOH can amplify ad campaign, brand recall, and measure impact of perceptions and purchase consideration. Additionally,… Continue Reading →
Mobile diary case study.
The goal. How does a pizza chain, known for dinner delivery, start serving lunch? That’s what executives wanted to know… Continue Reading →