Blog
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Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys,… Continue Reading →
Look at this…👀 Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. Weird, right? I know, it’s… Continue Reading →
Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two drastically different shoppers. It’s a… Continue Reading →
The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps…. Continue Reading →
Free research — a library of 1,500+ insights is now available.
The first free library of 1,500+ insights, for market research professionals — is here. Bookmark it now. Bad data comes… Continue Reading →
Now streaming — 20 top entertainment apps + sites.
You’re bored. Sitting on the couch, flipping through your phone with so many thoughts, all refusing to settle down. Your… Continue Reading →
Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well,… Continue Reading →
12 new ethnicity trends.
You have a target market. To create a customer profile, ideal message, and a great ad — you need a… Continue Reading →
Pepperidge Farm — why Milanos + Goldfish make a perfect pair.
An open letter to the maker of Milanos. Dear Pepperidge Farm, Please make my dreams come true. How? Well, it… Continue Reading →
Doing better research, an interview with MFour’s VP of Marketing.
PinchForth recently did an interview — in their Rediscover Marketing segment, with Catherine Gutierrez, our Vice President of Marketing. We… Continue Reading →
Guides
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Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain, lately. So, pull your data… Continue Reading →
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to her. To just ask exactly… Continue Reading →
Webinars
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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →
Research Reports
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It’s here — Fantasy Football research.
Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change colors (well, outside of California… Continue Reading →
Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run. So, you head into the… Continue Reading →
77% left 7-Eleven with a soda — who wins?
Only one can win 😉 Crack open a fresh, ice-cold soda, and take a refreshing sip on 19 new insights…. Continue Reading →
Greenbook interview: is tech replacing market research?
Listen in. We’re talking top research trends. In this 2-part Greenbook interview, you’ll learn the… Top research challenges. Secrets behind… Continue Reading →
Chocolate — 20 deliciously new + sustainable insights.
Soft, and silky smooth. That’s a delicious bar of chocolate. Right in front of you. Take a moment to savor… Continue Reading →
The King of Kitty Litter is…
Will it be Fresh Step, Purina or Arm + Hammer? We talked to 100 cat owners, as they walked out… Continue Reading →
Summer sales — 5 things your buyers will spend $5k on.
You can feel the heat. Right now, as it’s warming up outside — things are heating up inside too, for… Continue Reading →
Pet research: 18 new insights about your furry friends.
Check it out. We talked to 200 cat + dog owners, as they walked out of PetSmart last week. Listen… Continue Reading →
Game time: 17 new behaviors on YouTube + Zynga.
It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers love looking at YouTube for… Continue Reading →
The King of Big-Box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s Club. As they left, we… Continue Reading →
Case Studies
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Atlas Data®: How to fix a $5 billion hole in sales.
Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →
Why 64% shop online — then, go visit a store.
It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →
Coppertone ads reveal a 72% repurchase rate.
You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →
Take-home test: get 92% to repurchase your brand—right now.
Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →
Why 92% of fast-foodies choose Chick-fil-A®.
Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →
How to hit 45% recall on Youtube
Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →
In-store findability: LaCroix sees a 22-point spike.
43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition. Learn how a Point-of-Emotion survey… Continue Reading →
Why 85% of pizza lovers say quality is king.
From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →
How a hardware brand hit 54% ad recall.
You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →
How to double online shopping in 4 months.
This grocery chain did it. They doubled online shopping in 4 months. How? Read the case study. Find… Continue Reading →