Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.

MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.

Today, MFour announces that iOS app + web data is being offered for surveys and analysis. In April, Apple’s iOS… Continue Reading →

The specialty shopper — at Trader Joes + Whole Foods.

The specialty shopper — at Trader Joes + Whole Foods.

She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s blue eyes come alive. She… Continue Reading →

Krispy Kreme 🍩 sees 200% spike in donut traffic.

Krispy Kreme 🍩 sees 200% spike in donut traffic.

Need a sugar rush…? You’re not alone. Turns out scholar’s love sprinkles—especially those sitting atop a pillowy, glazed puff pastry. … Continue Reading →

Don’t buy Bitcoin — before reading this.

Don’t buy Bitcoin — before reading this.

Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But why is Bitcoin moving? Now… Continue Reading →

Starbucks app — to blame for over-the-top drinks?

Starbucks app — to blame for over-the-top drinks?

You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste buds. Still buzzing, your tongue… Continue Reading →

MFour announces Atlas Views™: the first omnichannel consumer journey platform.

MFour announces Atlas Views™: the first omnichannel consumer journey platform.

First-ever SaaS tool offers app and web + brick and mortar visibility into shopping behavior of 100,000 demographically balanced consumers…. Continue Reading →

Reopening: 15 months of COVID shopping trends.

Reopening: 15 months of COVID shopping trends.

It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even. Everything’s falling apart — and… Continue Reading →

Spotify + Snapchat: 15 secrets, just for you.

Spotify + Snapchat: 15 secrets, just for you.

It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent — how you survive. See,… Continue Reading →

CA to fully reopen: hear from real consumers.

CA to fully reopen: hear from real consumers.

It’s here. California finally has a reopen date — June 15, 2021 — a full 15 months from the start… Continue Reading →

Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.

Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.

You’re here. Stuck at home, scrolling through your phone. When, sliding between TikTok and Pinterest — waiting to be entertained…you… Continue Reading →

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →

The data lover’s guide to great research.

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →

The marketing executive’s guide to research in 2021.

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →

The ultimate guide to market research, for insights teams.

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →

Three secrets to better results for your in-store displays.

Three secrets to better results for your in-store displays.

Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →

5 great times to do market research.

5 great times to do market research.

You’re at the store. She’s standing there with your brand. You’re tempted to talk to her. To just ask exactly… Continue Reading →

Keeping up with consumers: a guide to CPG challenges.

Keeping up with consumers: a guide to CPG challenges.

You face 4 major challenges in 2021. And, without research, you’ll lose market share to each one. Don’t. You can’t… Continue Reading →

Emergency research guide.

Emergency research guide.

Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read this guide and get 7… Continue Reading →

How to research in an eCommerce world.

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Your company’s guide to surviving the recession

Your company’s guide to surviving the recession

Your buyers are scared. They’re not spending like before. But, here’s data on how to fix it. Find out which businesses… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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Game time: 17 new behaviors on YouTube + Zynga.

Game time: 17 new behaviors on YouTube + Zynga.

It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers love looking at YouTube for… Continue Reading →

The King of Big-Box is…

The King of Big-Box is…

Inside this report. We talked to people who had recently been to Costco or Sam’s Club. As they left, we… Continue Reading →

Best Buy + CVS team up for personalized curbside pickup.

Best Buy + CVS team up for personalized curbside pickup.

What happens, when you put customers first? Well, if you’re Best Buy — it means making curbside pickup more convenient…. Continue Reading →

Seen: 82% like out-of-home advertising.

Seen: 82% like out-of-home advertising.

It’s time — consumers are getting back out there. And, as things open up, foot traffic is returning to pre-pandemic… Continue Reading →

Healthy skin is in — see why 74% say it’s a top priority.

Healthy skin is in — see why 74% say it’s a top priority.

She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74% of our consumer panel —… Continue Reading →

Target vs. Walmart—let the grocery behaviors begin…

Target vs. Walmart—let the grocery behaviors begin…

You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You stop, put the car in… Continue Reading →

Cheers to beers, behaviors + leprechauns.

Cheers to beers, behaviors + leprechauns.

As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about St. Patrick’s Day — and… Continue Reading →

Listen in — as 200 consumers talk about Campbell’s + Mondelez.

Listen in — as 200 consumers talk about Campbell’s + Mondelez.

You need a break. Work, kids, school — have all collided — inside your home. Whew. That’s a lot. Suddenly,… Continue Reading →

The King of Fast Food is…

The King of Fast Food is…

Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to people who had been at… Continue Reading →

Side hustle—49% selling more on eBay since COVID-19.

Side hustle—49% selling more on eBay since COVID-19.

Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are selling MORE since COVID-19 hit…. Continue Reading →

Case Studies

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Why 64% shop online — then, go visit a store.

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →

Coppertone ads reveal a 72% repurchase rate.

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →

Take-home test: get 92% to repurchase your brand—right now.

Take-home test: get 92% to repurchase your brand—right now.

Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

Doggy billboard gets 28% recall.

Doggy billboard gets 28% recall.

Wish you could talk to your dog? So does this brand. They sell a well-known dog food. But, their best… Continue Reading →

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