Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Employee Spotlight: Julie Huang, Engineering

Employee Spotlight: Julie Huang, Engineering

MFOUR PROFILE MFour Profile: Julie Huang, Engineering  April 29, 2022 Julie Huang is a Senior Engineering Manager on our MFour… Continue Reading →

Employee Spotlight: Joan Martinez, Research Services

Employee Spotlight: Joan Martinez, Research Services

MFour Profile: Joan Martinez, Research Services March 25, 2022 In honor of Women’s History Month, we are running a MFour… Continue Reading →

FREE Consulting.

FREE Consulting.

It’s a big opportunity. Whether it’s your entire product line or one new innovative idea, your retail partner is letting… Continue Reading →

Employee Spotlight: Melisa Bhagwandin, Product

Employee Spotlight: Melisa Bhagwandin, Product

MFour Profile: Melisa Bhagwandin, Product Design March 16, 2022 Our Women’s History Month series celebrating female MFourers continues with Melisa… Continue Reading →

Employee Spotlight: Kristin Caiella, Sales

Employee Spotlight: Kristin Caiella, Sales

In honor of Women’s History Month in March, we are kicking off a MFour profile series to celebrate female MFourers… Continue Reading →

Fair Trade Data™ for better ad targeting.

Fair Trade Data™ for better ad targeting.

Facebook is feeling it, and you are too. Consumer data is now private and the impact from Apple’s (and soon… Continue Reading →

Running scared — buyers retreat as food prices soar.

Running scared — buyers retreat as food prices soar.

You feel it. That pit in your belly. The one you can taste in a 10-year-old truck — as you… Continue Reading →

Seen on Atlas Views™ – the app, web + in-store behaviors of an Apple consumer.

Seen on Atlas Views™ – the app, web + in-store behaviors of an Apple consumer.

It seems like just about everyone owns or is thinking of purchasing a smartwatch nowadays. I mean who wouldn’t want… Continue Reading →

Employee Spotlight: Shireen El-Maissi, Talent Acquisition

If you are new to MFour there’s a good chance Shireen was the first person you met on your journey… Continue Reading →

Behind the scenes of a Kroger shopper — only on Atlas Views™.

Behind the scenes of a Kroger shopper — only on Atlas Views™.

No two shoppers are alike. They’re unique individuals with different likes, dislikes, and habits.  Now, that doesn’t mean there aren’t… Continue Reading →

Your guide for reaching the ‘always on’ consumer.

Your guide for reaching the ‘always on’ consumer.

The calls, texts, apps, sites — today’s consumer is always on — their phone. But, here’s the truth. If you’re… Continue Reading →

How to become a master of customer metrics.

How to become a master of customer metrics.

You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are… Continue Reading →

Why, and how you should listen to customers.

Why, and how you should listen to customers.

If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming the #1 priority for businesses… Continue Reading →

Why you should switch your tracker: digital & mobile.

Why you should switch your tracker: digital & mobile.

The U.S. economy is built on consumerism.  And buyer behavior has been a bit uncertain, lately. So, pull your data… Continue Reading →

How to research in an eCommerce world.

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Your guide to out-of-home ads.

Your guide to out-of-home ads.

When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising is expected to reach $33… Continue Reading →

A great customer experience: why 86% will pay you more for it.

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →

The data lover’s guide to great research.

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →

The marketing executive’s guide to research in 2021.

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

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How rising grocery costs will impact future purchase behaviors.

How rising grocery costs will impact future purchase behaviors.

Inflation. No one likes the sound of that. It’s no secret that rising grocery costs are hitting consumers’ wallets hard… Continue Reading →

13 new insights – for a breath of fresh air.

13 new insights – for a breath of fresh air.

Relaxation, calmness + comfort. Who wouldn’t want that? Last week, we spoke to 200 category shoppers leaving Target, Walmart, Walgreens,… Continue Reading →

A look back at 2 years of COVID consumerism.

A look back at 2 years of COVID consumerism.

Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled down as the year continued…. Continue Reading →

Panic buys — 23 new behaviors behind toilet paper shortages.

Panic buys — 23 new behaviors behind toilet paper shortages.

You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we dig into what drove consumers… Continue Reading →

‘Tis the season – Why 80% are shopping for gifts earlier this year.

‘Tis the season – Why 80% are shopping for gifts earlier this year.

‘Tis the season to be jolly … But will shipping delays put a halt to holiday festivities? Find out. We… Continue Reading →

Smooth skin is in – why 43% chose this razor brand.

Smooth skin is in – why 43% chose this razor brand.

It’s no secret that everyone loves the feeling of a fresh, clean shave. Soft, silky skin? Yes, please! Hear from… Continue Reading →

Let’s get physical – with 12 new fitness insights.

Let’s get physical – with 12 new fitness insights.

Cue the 80’s workout music and put on your best pair of leggings. Summer is over, the holidays are here… Continue Reading →

Wallet share — is Amway stealing Walmart’s shoppers?

Wallet share — is Amway stealing Walmart’s shoppers?

Smooth, silky skin. Every woman wants it. But, is she more likely to a new beauty product inside a Walmart… Continue Reading →

Squid Game + Netflix – why they’re both fan favorites.

Squid Game + Netflix – why they’re both fan favorites.

If you could win cash for a simple game — would you do it? Maybe not. You’ve probably heard about… Continue Reading →

Cannibals — are canned cocktails killing hard seltzers? ☠️

Cannibals — are canned cocktails killing hard seltzers? ☠️

It’s nearly Halloween. So, maybe cannibalization doesn’t sound too scary … But, it is. See, this isn’t a friend dressed… Continue Reading →

Case Studies

View All Case Studies
Atlas Data®: How to fix a $5 billion hole in sales.

Atlas Data®: How to fix a $5 billion hole in sales.

Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →

Why 64% shop online — then, go visit a store.

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →

Coppertone ads reveal a 72% repurchase rate.

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →

Take-home test: get 92% to repurchase your brand—right now.

Take-home test: get 92% to repurchase your brand—right now.

Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

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