Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

  • Hidden
  • Hidden
  • This field is for validation purposes and should be left unchanged.
12 new ethnicity trends.

12 new ethnicity trends.

You need to reach a specific ethnicity. Or, maybe you just want a representative consumer panel. Either way, the U.S…. Continue Reading →

Tale of two cities — after COVID.

Tale of two cities — after COVID.

LA is getting yoked. Is it too late to get that summer bod? Nah… We’ve still got August, right? LA… Continue Reading →

17 bizarre income trends. 👷🏼👩🏼‍💼

17 bizarre income trends. 👷🏼👩🏼‍💼

People shop differently, based on what they do for work. Surprised? Take a look… Here’s 7-Eleven + Dollar General. What… Continue Reading →

The snuggle is real —  21 brand-new baby insights.

The snuggle is real — 21 brand-new baby insights.

He’s beautiful. This precious boy with deep, chocolate-brown eyes is staring straight into your soul. And, as you cradle his… Continue Reading →

24 unexpected behaviors of generations X, Y, + Z.

24 unexpected behaviors of generations X, Y, + Z.

Things have changed… 80’s metal-heads are running the world. 90’s tatted-up skater boys + girls have kids. 00’s emo kids… Continue Reading →

[Boys vs. girls] new data on 150 apps, stores + websites.

[Boys vs. girls] new data on 150 apps, stores + websites.

It’s here. The answer to a centuries-old question — how do men shop, vs. women? We were curious too. So,… Continue Reading →

New research: consumers are happy, receptive + ready to spend.

New research: consumers are happy, receptive + ready to spend.

For brands, this is an exciting time to engage with happy consumers. Americans are resuming normal activities at an exciting… Continue Reading →

Warning: your future — rides on your brand’s app.

Warning: your future — rides on your brand’s app.

You are here. Stuck. At the tail end of a crazy crisis called COVID — trying to figure out your… Continue Reading →

MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.

MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.

Today, MFour announces that iOS app + web data is being offered for surveys and analysis. In April, Apple’s iOS… Continue Reading →

The specialty shopper — at Trader Joes + Whole Foods.

The specialty shopper — at Trader Joes + Whole Foods.

She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s blue eyes come alive. She… Continue Reading →

A great customer experience: why 86% will pay you more for it.

A great customer experience: why 86% will pay you more for it.

You crave impact. Not just any customer experience. No, no… You want to be the reason that perfect, brilliantly white… Continue Reading →

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys — and how to fix them.

Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →

The data lover’s guide to great research.

The data lover’s guide to great research.

Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →

The marketing executive’s guide to research in 2021.

The marketing executive’s guide to research in 2021.

You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →

The ultimate guide to market research, for insights teams.

The ultimate guide to market research, for insights teams.

You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →

Three secrets to better results for your in-store displays.

Three secrets to better results for your in-store displays.

Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →

5 great times to do market research.

5 great times to do market research.

You’re at the store. She’s standing there with your brand. You’re tempted to talk to her. To just ask exactly… Continue Reading →

Keeping up with consumers: a guide to CPG challenges.

Keeping up with consumers: a guide to CPG challenges.

You face 4 major challenges in 2021. And, without research, you’ll lose market share to each one. Don’t. You can’t… Continue Reading →

Emergency research guide.

Emergency research guide.

Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read this guide and get 7… Continue Reading →

How to research in an eCommerce world.

How to research in an eCommerce world.

eCommerce is changing everything.  Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?

Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →

Can Chick-fil-A become #1? What 500,000 visits tell us.

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

ProductCheck™ – An easy way to capture on-shelf consumer feedback.

Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →

Research Reports

View All Research Reports
The King of Kitty Litter is…

The King of Kitty Litter is…

Will it be Fresh Step, Purina or Arm + Hammer? We talked to 100 cat owners, as they walked out… Continue Reading →

Summer sales — 5 things your buyers will spend $5k on.

Summer sales — 5 things your buyers will spend $5k on.

You can feel the heat. Right now, as it’s warming up outside — things are heating up inside too, for… Continue Reading →

Pet research: 18 new insights about your furry friends.

Pet research: 18 new insights about your furry friends.

Check it out. We talked to 200 cat + dog owners, as they walked out of PetSmart last week. Listen… Continue Reading →

Game time: 17 new behaviors on YouTube + Zynga.

Game time: 17 new behaviors on YouTube + Zynga.

It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers love looking at YouTube for… Continue Reading →

The King of Big-Box is…

The King of Big-Box is…

Inside this report. We talked to people who had recently been to Costco or Sam’s Club. As they left, we… Continue Reading →

Best Buy + CVS team up for personalized curbside pickup.

Best Buy + CVS team up for personalized curbside pickup.

What happens, when you put customers first? Well, if you’re Best Buy — it means making curbside pickup more convenient…. Continue Reading →

Seen: 82% like out-of-home advertising.

Seen: 82% like out-of-home advertising.

It’s time — consumers are getting back out there. And, as things open up, foot traffic is returning to pre-pandemic… Continue Reading →

Healthy skin is in — see why 74% say it’s a top priority.

Healthy skin is in — see why 74% say it’s a top priority.

She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74% of our consumer panel —… Continue Reading →

Target vs. Walmart—let the grocery behaviors begin…

Target vs. Walmart—let the grocery behaviors begin…

You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You stop, put the car in… Continue Reading →

Cheers to beers, behaviors + leprechauns.

Cheers to beers, behaviors + leprechauns.

As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about St. Patrick’s Day — and… Continue Reading →

Case Studies

View All Case Studies
Atlas Data®: How to fix a $5 billion hole in sales.

Atlas Data®: How to fix a $5 billion hole in sales.

Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They… Continue Reading →

Why 64% shop online — then, go visit a store.

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →

Coppertone ads reveal a 72% repurchase rate.

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →

Take-home test: get 92% to repurchase your brand—right now.

Take-home test: get 92% to repurchase your brand—right now.

Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →

Why 92% of fast-foodies choose Chick-fil-A®.

Why 92% of fast-foodies choose Chick-fil-A®.

Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →

How to hit 45% recall on Youtube

How to hit 45% recall on Youtube

Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →

In-store findability: LaCroix sees a 22-point spike.

In-store findability: LaCroix sees a 22-point spike.

43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition.  Learn how a Point-of-Emotion survey… Continue Reading →

Why 85% of pizza lovers say quality is king.

Why 85% of pizza lovers say quality is king.

From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →

How a hardware brand hit 54% ad recall.

How a hardware brand hit 54% ad recall.

You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →

How to double online shopping in 4 months.

How to double online shopping in 4 months.

This grocery chain did it.   They doubled online shopping in 4 months. How? Read the case study.   Find… Continue Reading →

Topics

Start a Project