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MFour to offer iOS app + web data – to end 113 million iOS user research blind-spot.
Today, MFour announces that iOS app + web data is being offered for surveys and analysis. In April, Apple’s iOS… Continue Reading →
The specialty shopper — at Trader Joes + Whole Foods.
She giggles. Clutching a pink balloon, that she hasn’t released for a split second, Paisley’s blue eyes come alive. She… Continue Reading →
Krispy Kreme 🍩 sees 200% spike in donut traffic.
Need a sugar rush…? You’re not alone. Turns out scholar’s love sprinkles—especially those sitting atop a pillowy, glazed puff pastry. … Continue Reading →
Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But why is Bitcoin moving? Now… Continue Reading →
Starbucks app — to blame for over-the-top drinks?
You take a sip. A sweet, bitter stream of ice-cold coffee wraps around your taste buds. Still buzzing, your tongue… Continue Reading →
MFour announces Atlas Views™: the first omnichannel consumer journey platform.
First-ever SaaS tool offers app and web + brick and mortar visibility into shopping behavior of 100,000 demographically balanced consumers…. Continue Reading →
Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even. Everything’s falling apart — and… Continue Reading →
Spotify + Snapchat: 15 secrets, just for you.
It’s no secret. You love to socialize. We all do. It’s not new, it’s inherent — how you survive. See,… Continue Reading →
CA to fully reopen: hear from real consumers.
It’s here. California finally has a reopen date — June 15, 2021 — a full 15 months from the start… Continue Reading →
Your buyers are here — 33 habits on TikTok, Pinterest + Postmates.
You’re here. Stuck at home, scrolling through your phone. When, sliding between TikTok and Pinterest — waiting to be entertained…you… Continue Reading →
Guides
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10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias —… Continue Reading →
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision. So, make it simpler for… Continue Reading →
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic designer, and media planner… You’re… Continue Reading →
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and way too little time —… Continue Reading →
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking through three things you should… Continue Reading →
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to her. To just ask exactly… Continue Reading →
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to each one. Don’t. You can’t… Continue Reading →
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read this guide and get 7… Continue Reading →
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5 spent, $1 is eCommerce. Buyers… Continue Reading →
Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to fix it. Find out which businesses… Continue Reading →
Webinars
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Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now,… Continue Reading →
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits… Continue Reading →
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect… Continue Reading →
Research Reports
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Game time: 17 new behaviors on YouTube + Zynga.
It’s game time. YouTube + Zynga are a match made in entertainment heaven. Mobile gamers love looking at YouTube for… Continue Reading →
The King of Big-Box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s Club. As they left, we… Continue Reading →
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means making curbside pickup more convenient…. Continue Reading →
Seen: 82% like out-of-home advertising.
It’s time — consumers are getting back out there. And, as things open up, foot traffic is returning to pre-pandemic… Continue Reading →
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74% of our consumer panel —… Continue Reading →
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You stop, put the car in… Continue Reading →
Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about St. Patrick’s Day — and… Continue Reading →
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home. Whew. That’s a lot. Suddenly,… Continue Reading →
The King of Fast Food is…
Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to people who had been at… Continue Reading →
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are selling MORE since COVID-19 hit…. Continue Reading →
Case Studies
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Why 64% shop online — then, go visit a store.
It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re… Continue Reading →
Coppertone ads reveal a 72% repurchase rate.
You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment… Continue Reading →
Take-home test: get 92% to repurchase your brand—right now.
Imagine, you have a snack brand. You’re dying for moms to buy it for their kids. Everything rides on the… Continue Reading →
Why 92% of fast-foodies choose Chick-fil-A®.
Hint: it’s got more to do with service—than it does with a delicious sauce. Read this case study to learn:… Continue Reading →
How to hit 45% recall on Youtube
Want to know how to hit 45% recall on Youtube? Or, how to get 17% of people who don’t buy… Continue Reading →
In-store findability: LaCroix sees a 22-point spike.
43% of LaCroix buyers also purchase Bubly… LaCroix is everywhere, but so is their competition. Learn how a Point-of-Emotion survey… Continue Reading →
Why 85% of pizza lovers say quality is king.
From order—to delivery—and every step in between, this famous pizza chain needs insights. Every step you take toward that delicious… Continue Reading →
How a hardware brand hit 54% ad recall.
You sell hardware. And, for the latest out-of-home ad campaign, you’re microtargeting a specific demographic. So, you’d like to see… Continue Reading →
How to double online shopping in 4 months.
This grocery chain did it. They doubled online shopping in 4 months. How? Read the case study. Find… Continue Reading →
Doggy billboard gets 28% recall.
Wish you could talk to your dog? So does this brand. They sell a well-known dog food. But, their best… Continue Reading →