GPS Interviews

MFour’s geolocation technology creates a unique opportunity to combine observed and survey data, following their buying journeys and then targeting them for feedback at the Point-of-Emotion®.

Segment consumers by their present location, past visits and historical visit patterns. The first-party panel is profiled across 200 demographic and psychographic variables.


Intercept consumers as they enter or exit a location to gain in-the-moment Point-of-Emotion® insights, free from recall bias.


Discover where your consumers go before or after visiting a location. See how often they visit. GPS tracking enables you to identify behavioral trends and interests among different demographics, and to predict visitation frequencies.


Mobile GPS research lets you segment users by how often they visit specific locations or kinds of locations, taking you beyond standard demographic segmenting.

Leveraging 2.5 Million Consumers

Discover and target consumer segments based on who they are (demographic/psychographic profiles), where they go, how often, at what times of day and for how long.

Get deep competitive insights by targeting brand loyalists, agnostics and rejecters.

Get context for survey data by appending extensive location-journey histories.

Get to know our Consumer Panel >

Path-2-Purchase® Platform

Identify, observe and interview opted-in users of Surveys On The Go®, the leading mobile market research app.

Track their visits across 12.5 million U.S. locations, including the top 1,000 retail and restaurant chains.

Interact at the Point-of-Emotion®: in-store or after-visit, with photo capture and video feedback.

Discover Consumer Segments >

200 Completes in 2 ½ Hours at 7-Eleven

Learn how MFour’s GeoValidation® GPS technology sets the new standard for blazing fast quick-turn research.

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