It’s go time.
If you’re launching a product, you need data.
Here’s why it counts: it has to sell. Failure is not an option.
You need consumer insights. You need market research.
“Pleased with your team and their ability to think through all the angles.”
Real example: the leading potato chip maker.
Use mobile research to spy on sales.
That’s why a leading potato chip maker chose MFour.
Their new product launched. But, sales were low. Something was wrong. They needed to see exactly why consumers weren’t buying at a certain big-box store…and they needed data fast.
We tracked every consumer who hit that store.
How? We own the nation’s largest, first-party consumer panel. With their informed consent, we can see every digital and physical buying journey they take. Click on “Approach” and “Results” to see what they did.
With behavior-driven research®, they learned:
- Product likes and dislikes.
- Pricing compared to the competition.
- The impact of packaging on the buyer’s decision.
- How the brand’s promotion tied to their likelihood to purchase.
In this case, buyers didn’t like the taste.
The brand needed a new formula. So, the company took action. The product was pulled off of shelves. And they invested in a new direction.
Customer experience was placed at the forefront, and their efforts were rewarded. A year later, the brand relaunched.
It was a hit.
Sales met their targets, and the company continues to be a client today.
When you need a full picture of consumers’ path to purchase, we can help. Our product launch data allows us to see in-store and online behavior. We have insights into everything you need to ensure the success of your new product. Whether it’s at a retail store, online—or both.
Ready to reach your target audience?
- Get projects done fast
- Field location-based surveys
- Track 10 million, daily journeys
- Talk to real, first-party consumers
- Collect digital and online behavior
- Subscriptions are also available…