MFour announces Persona Views™: the first omnichannel consumer journey platform.

MFour announces Persona Views™: the first omnichannel consumer journey platform.


First-ever SaaS tool offers app and web + brick and mortar visibility into shopping behavior of 100,000 demographically balanced consumers.

Today, MFour Mobile Research announced Persona Views™, part of MFour Studio™: the world’s first consumer journey platform. Built on 100,000 demographically balanced consumers, Persona Views™ touches all three channels, for app, web, and in-store insights.

Subscribers can also trend consumer sentiment — like satisfaction and trip types. This gives them the ability to dig in deep and uncover unique behaviors, then survey for the details.

“For 8 years now,” says MFour CEO’s Chris St. Hilaire, “we’ve set the mobile consumer panel standard. Surveys On The Go® is the nation’s largest, highest-rated survey app. Now, clients can see opted-in consumer paths to a purchase — data they just can’t get anywhere else.”

With millions of daily journeys, Persona Views™ offers an unparalleled look at app, web and in-store shopping trends. Subscribers can use the data for product placement and advertising. Then, survey when trends emerge for a complete picture of consumer behavior. 

Says St. Hilaire, “Consumers are dynamic and especially post-COVID, it’s critical to get visibility into the omnishopper journey. With cookies and IDFA’s going away, you need an opted-in first-party panel that has been paid fairly to share their data and insights.” 

Interested parties can visit this page for a free 7-day trial account. Grocery views available now.

About MFour:

MFour introduced the mobile app, Surveys On The Go® (SOTG) in 2011— building the nation’s largest, highest-rated consumer behavior and survey panel. SOTG now tracks more than 10 million daily App + Web and Brick + Mortar journeys.

MFour is the only insights firm to combine data with surveys, giving clients an omnichannel view of the “where, when and why” behind shopping behavior. To learn more, visit:

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