Michael Smith

Michael Smith

Michael Smith

Chief Product Officer & Director of Panel

  • Info TitleDescription

    Michael Smith is Chief Product Officer & Director of Panel at MFour Mobile Research. He oversees operations that enable researchers and companies to reach consumers via the dominant information/communications device of this era, the smartphone. Michael is also MFour’s Senior Mobile Research Specialist. His experience encompasses the full range of mobile research, from platform design to survey development and fielding to analysis. In pioneering mobile research Michael has led MFour in helping Fortune 500 companies and leading market research firms discover the inherent advantages of mobile research technologies and solutions. Michael holds a B.A. in political science and an M.A. in demographic and social analysis, both from the University of California, Irvine. If you’d like to reach Michael, please email him directly at msmith@mfour.com