James Cook (L) and Tracy Visconti
Tracy Visconti and James Cook are the latest additions to the growing MFour team, with Tracy dedicated to helping clients launch successful projects as a Research Manager for Client Solutions, and James providing internal efficiency and consistency as System Administrator. Both bring veteran expertise to the company.
Tracy arrives with more than 20 years’ experience in market research. At MFour he’s working with clients to ensure survey feasibility, quality programming and consistent fulfillment of sample requirements. He also is coordinating teamwork throughout the process of building and executing clients’ research. Tracy’s past positions include Director of Strategic Insights & Research for the entertainment company, Viacom, and conducting travel and hospitality research for The Venetian/The Palazzo resorts in Las Vegas. He holds an MBA degree from Hofstra University, and a Bachelor’s degree in Applied Psychology from Ithaca College. Tracy keeps fit playing tennis and running, and asserts his mental agility as a Scrabble devotee.
James brings nearly 15 years’ experience in a wide range of roles in IT support and system administration for companies in variety of industries, including Direct TV and Porsche. At MFour he’ll apply this wide-angle knowledge to ensure consistent top-functionality of internal tools that allow MFour teams to bring quality, consistency and innovation to clients’ projects. Playing the electric guitar and being a dad are James’s passions. Outside work, he shreds with a heavy metal band named Titanskull, and spends lots of time in fun activities with his son. He’s also a connoisseur of vegan cuisine.
Welcome aboard, Tracy and James!