What are the best ways to understand whether an advertisement is effective? That’s the question at the Advertising Research Foundation’s ARF Modern Measurement: Media, Models & Methods conference getting under way today in Jersey City.
Mobile ad measurement is a particularly hot topic. It’s huge, crucial, and only dimly understood because mobile ads’ ascendancy has been so sudden. With that in mind, MFour’s Chief Product Officer & Director of Panel, Michael Smith, will give a 20-minute presentation at 4:10 p.m. today in which attendees can get the clear read they need on how to understand their mobile ads’ effectiveness. His talk — presented in the Holland meeting room — is entitled “Mobile Advertising Measurement: Stop Inferring, Start Knowing.”
It’s safe to say that nobody knows more about advanced solutions for mobile ad measurement and mobile ad testing than Michael, who has overseen the launch of two new products aimed at giving advertisers the testing and measurement tools they need — Mobile Ad Metrics OnDemand and Emotional Brand Connections Social Media Ad Testing. He’s happy to be your resource in Jersey City, the town where Frank Sinatra grew up. And, as always, feel free to get in touch at firstname.lastname@example.org.