ProductCheck™

Measure On-Shelf Visibility and Appeal

ProductCheck™ captures natural, GeoValidated® category shoppers’ in-store, in-the-moment opinions about products, their placement and their packaging, helping brands and researchers gain multiple, in-depth insights to drive increased sales and basket share.

In-store mobile surveys conducted at the Point-of-Emotion® collect feedback at the exact moment a product is being viewed and evaluated against the competing brands that surround it. In-their-own words “video selfies” enrich understanding and verify that the respondent has seen and evaluated the product.

Brands and researchers get immediate consumer opinions on product placement and visibility (is it easy to find?), whether packaging stands out and attracts, and whether the product’s in-the-moment shelf appeal is sufficient to influence intent to purchase. MFour’s proprietary ability to provide Behavior Driven Research™ can even give in-depth intelligence on how shoppers perceive competing products and brands.