Consumer app spending is up 73%.
Consumer app spending is up 73%.

Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.

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Capture natural and in-the-moment behaviors.

In-the-moment insights.

Capture natural in-store and in-the-moment opinions—and behaviors—of category shoppers with ProductCheck™.

See what they think about your products, placement, packaging and more.

Clothes in Store

What’s really going on?

The truth may surprise you.

Is your product:

  • Visible and easy to find?
  • Standing out against competitors?
  • Crowded by a display or shelf space?

Get validated answers to these questions. To do that, you need in-the-moment opinions and behaviors. Start doing on-shelf research to get the data you need.

On-shelf research in 5 easy steps:

Headshot of woman

Step 1) Segment your target audience by demographics and historical shopping behavior.

Step 2) Select your target locations, store chains or specific shopping destinations.

Step 3) Launch a Point of Emotion® survey to collect feedback at the exact moment a product is being viewed. Now you can benchmark against any competing brands.

Step 4) In addition to survey questions, in-their-own-words “video selfies” enrich understanding and further verify that the respondent has seen and evaluated the product.

Step 5) Get in-the-moment consumer input on product placement and visibility, such as:

  • Is it easy to find?
  • Does packaging stand out? 
  • Is the shelf appeal strong enough to spark a purchase?

MFour’s proprietary ability to provide Behavior-Driven Research™ can even give in-depth intelligence on how shoppers perceive competing products and brands.

What’s going on in-store? The truth…

ProductCheck™ is built for what researchers value most.



Survey a first-party panel of opted-in, validated consumers, while they’re naturally shopping in-store, to avoid bias inherent in pre-selected “mystery shopper” methodologies.



A large, demographically representative panel of mobile consumers lets you achieve your quotas—including Millennials, Gen Z, Hispanics and African-Americans.



To maintain a high completion speed and rate, we use instant push notifications, highly-qualified panelists, agile data cleaning, a native app and cash incentives.


ProductList PriceOverview
SPSS or CSV files.
Real-time project dashboard.
Sample size of up to 200 test surveys.
GeoValidation® locations up to 1,000.
Suggested QRE template (7 to 10 min LOI).
ProductCheck™ Plus$18,000
SPSS or CSV files.
Real-time project dashboard.
Sample size of up to 200 test surveys.
GeoValidation® locations up to 1,000.
Cross-tab report and template analysis deck.
Suggested QRE template (7 to 10 minutes LOI) and 8 hours of QRE consultation.

Why upgrade to ProductCheck™ Plus?

Are your goals extra-ambitious and complex? 

MFour has the knowledge and resources to help you achieve them. Our full-service, in-house market research team provides customized consulting, research and analysis you can add to any market research product.

Customers who choose a Plus package work directly with MFour experts who understand your business, challenges and goals. ProductCheck™ Plus gives you all the benefits of our regular ProductCheck™ products, and…

  • Analysis of data.
  • Cross-tabulation with stat testing.
  • Up to 8 hours of QRE consultation.

Talk to your buyers, right now.

  • Get projects done fast.
  • See 10 million, daily journeys.
  • Collect in-store + online behavior.
  • Talk to real, first-party consumers.

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