In-the-moment insights.
Capture natural in-store and in-the-moment opinions—and behaviors—of category shoppers with ProductCheck™.
See what they think about your products, placement, packaging and more.
What’s really going on?
The truth may surprise you.
Is your product:
- Visible and easy to find?
- Standing out against competitors?
- Crowded by a display or shelf space?
Get validated answers to these questions. To do that, you need in-the-moment opinions and behaviors. Start doing on-shelf research to get the data you need.
On-shelf research in 5 easy steps:
Step 1) Segment your target audience by demographics and historical shopping behavior.
Step 2) Select your target locations, store chains or specific shopping destinations.
Step 3) Mobile surveys fire at the Point-of-Emotion® to collect feedback at the exact moment a product is being viewed and evaluated against the competing brands that surround it.
Step 4) In addition to survey questions, in-their-own-words “video selfies” enrich understanding and further verify that the respondent has seen and evaluated the product.
Step 5) Get in-the-moment consumer input on product placement and visibility, such as:
- Is it easy to find?
- Does packaging stand out?
- Is the shelf appeal strong enough to spark a purchase?
MFour’s proprietary ability to provide Behavior-Driven Research™ can even give in-depth intelligence on how shoppers perceive competing products and brands.
Meet Adrian, one of our panelists:
ProductCheck™ is built for what researchers value most.
Accuracy
Survey a first-party panel of opted-in, validated consumers, while they’re naturally shopping in-store, to avoid bias inherent in pre-selected “mystery shopper” methodologies.
Representation
A large, demographically representative panel of mobile consumers lets you achieve your quotas—including Millennials, Gen Z, Hispanics and African-Americans.
Speed
To maintain a high completion speed and rate, we use instant push notifications, highly-qualified panelists, agile data cleaning, a native app and cash incentives.
Pricing:
| Product | List Price | Overview |
|---|---|---|
| ProductCheck™ | $9,000 | SPSS or CSV files. Real-time project dashboard. Sample size of up to 200 test surveys. GeoValidation® locations up to 1,000. Suggested QRE template (7 to 10 min LOI). |
| ProductCheck™ Plus | $18,000 | SPSS or CSV files. Real-time project dashboard. Sample size of up to 200 test surveys. GeoValidation® locations up to 1,000. Cross-tab report and template analysis deck. Suggested QRE template (7 to 10 minutes LOI) and 8 hours of QRE consultation. |
Why upgrade to ProductCheck™ Plus?
Are your goals extra-ambitious and complex?
MFour has the knowledge and resources to help you achieve them. Our full-service, in-house market research team provides customized consulting, research and analysis you can add to any market research product.
Customers who choose a Plus package work directly with MFour experts who understand your business, challenges and goals. ProductCheck™ Plus gives you all the benefits of our regular ProductCheck™ products, and…
- Analysis of data.
- Cross-tabulation with stat testing.
- Up to 8 hours of QRE consultation.
Ready to reach your target audience?
- Get projects done fast
- Field location-based surveys
- Track 10 million, daily journeys
- Talk to real, first-party consumers
- Collect digital and online behavior
- Subscriptions are also available…