In-the-moment insights.
Capture natural in-store and in-the-moment opinions—and behaviors—of category shoppers with ProductCheck™.
See what they think about your products, placement, packaging and more.
What’s really going on?
The truth may surprise you.
Is your product:
- Visible and easy to find?
- Standing out against competitors?
- Crowded by a display or shelf space?
Get validated answers to these questions. To do that, you need in-the-moment opinions and behaviors. Start doing on-shelf research to get the data you need.
On-shelf research in 5 easy steps:
Step 1) Segment your target audience by demographics and historical shopping behavior.
Step 2) Select your target locations, store chains or specific shopping destinations.
Step 3) Launch a Point of Emotion® survey to collect feedback at the exact moment a product is being viewed. Now you can benchmark against any competing brands.
Step 4) In addition to survey questions, in-their-own-words “video selfies” enrich understanding and further verify that the respondent has seen and evaluated the product.
Step 5) Get in-the-moment consumer input on product placement and visibility, such as:
- Is it easy to find?
- Does packaging stand out?
- Is the shelf appeal strong enough to spark a purchase?
MFour’s proprietary ability to provide Behavior-Driven Research™ can even give in-depth intelligence on how shoppers perceive competing products and brands.
What’s going on in-store? The truth…
ProductCheck™ is built for what researchers value most.
Accuracy
Survey a first-party panel of opted-in, validated consumers, while they’re naturally shopping in-store, to avoid bias inherent in pre-selected “mystery shopper” methodologies.
Representation
A large, demographically representative panel of mobile consumers lets you achieve your quotas—including Millennials, Gen Z, Hispanics and African-Americans.
Speed
To maintain a high completion speed and rate, we use instant push notifications, highly-qualified panelists, agile data cleaning, a native app and cash incentives.
Pricing:
| Product | List Price | Overview |
|---|---|---|
| ProductCheck™ | $9,000 | SPSS or CSV files. Real-time project dashboard. Sample size of up to 200 test surveys. GeoValidation® locations up to 1,000. Suggested QRE template (7 to 10 min LOI). |
| ProductCheck™ Plus | $18,000 | SPSS or CSV files. Real-time project dashboard. Sample size of up to 200 test surveys. GeoValidation® locations up to 1,000. Cross-tab report and template analysis deck. Suggested QRE template (7 to 10 minutes LOI) and 8 hours of QRE consultation. |
Why upgrade to ProductCheck™ Plus?
Are your goals extra-ambitious and complex?
MFour has the knowledge and resources to help you achieve them. Our full-service, in-house market research team provides customized consulting, research and analysis you can add to any market research product.
Customers who choose a Plus package work directly with MFour experts who understand your business, challenges and goals. ProductCheck™ Plus gives you all the benefits of our regular ProductCheck™ products, and…
- Analysis of data.
- Cross-tabulation with stat testing.
- Up to 8 hours of QRE consultation.
Ready to reach your target audience?
- Get projects done fast
- Field location-based surveys
- Track 10 million, daily journeys
- Talk to real, first-party consumers
- Collect digital and online behavior
- Subscriptions are also available…