See why: social media use is up 50%.
Validated app data shows that social media is up 50%. But every channel is different: 54% buy lifestyle products, clothing, or beauty products on Instagram. 42% browse Snapchat for games... Continue Reading →
50% spike: In-store visits in CA, NY, TX, GA, WI, & NV.
New York in-store visits spiked 50% in six weeks. Some states are seeing a slight pull back, while others keep going up. Big-box, not grocery, is seeing hockey stick growth.... Continue Reading →
Listen in: New York attitudes and thoughts on COVID-19.
New York is an epicenter of behaviors and opinions. As the hardest hit, New York residents are still struggling to regain their ground, while the dust starts to settle in... Continue Reading →
New loyalty: 12% buying preferred brands.
It’s an even playing field. Fact is, 72% of shoppers ditched brand loyalty. Now, brand is coming back. And, 58% of shoppers will stick with new choices. So, how do... Continue Reading →
Georgia reopens: watch and listen to real consumers in a virtual focus group.
We checked in with Georgia consumers, to see how they feel about current events and to hear what their plans are, now that the state is reopen. We held a... Continue Reading →
Buyers evolving: 34% unemployed, 24% stopped stockpiling, & more.
Your consumers are rapidly evolving. That’s why we’re giving you 8 new behavior-driven statistics from our continuous weekly tracker of 2,400 geo-validated retail shoppers as they exited Costco, Sam’s Club,... Continue Reading →
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s Club, Walmart, Target, Kroger, Albertsons, Whole Foods, and Trader Joes. We did a Point of... Continue Reading →
Consumer spending: 73% now buying on apps.
Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and mortar stores. Use digital visibility into the 73% of consumers who are now buying on... Continue Reading →
Coronavirus: where and what customers are buying.
On March 10th the Dow dropped 1,200 points. That was one day after the World Health Organization declared a global pandemic. Stay informed with how big-box retail, restaurants, and other... Continue Reading →
Consumer traffic to airports: down 38%.
Consumer traffic to airports is down, as the global economy is infected by a pandemic. We analyzed changes in consumer behavior over time, here are the behavioral and stated results... Continue Reading →