Intelligence
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2,500 millennials, 209 survey questions, here are the results.
Millennials (currently 24-39) have tremendous purchasing power… As a millennial myself, I know the stereotypes first-hand. They downplay the purchasing power of…
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Research Report
Consumer traffic to airports: down 38%.
Consumer traffic to airports is down, as the global economy is infected by a pandemic. We analyzed changes in consumer…
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Webinar
ProductCheck™ – An easy way to capture on-shelf consumer feedback.
Learn how to get real feedback from natural shoppers. With daily visits to 12.5 million retail locations you can connect…
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Why ethnography is on the rise in 2020.
Market researchers have always employed ethnographic research methods. But it wasn’t until recently that the right tools were in place for ethnography…
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What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility.…
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