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MFour in the News – August 2015

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August is a busy month for MFour, with new hires, rollout of MediaMatch 360° technology, and news of our impending expansion to Newport Beach. Here are some of MFour’s recent press mentions below, including coverage by Quirks, Research-Live, and Daily Research News Online.

New Hires

MFour welcomed Andrea Han to the team as Senior Research Consultant. Han comes with 16 years of quantitative market research experience, click here to see press coverage by Research-Live

MediaMatch 360° Rollout

MediaMatch 360° launched, a product that integrates media matching technology, validates consumer behavior, and tests recall & behavior with a real-time view of consumers. Click here to see press coverage by: Quirks, by Research-Live, and by Daily Research News Online

MFour Expansion News

MFour is moving to a 14,000 square foot office in Newport Beach , effective November 1, to accommodate the growth of the company and its staff. Click here to see press coverage by Quirks and Daily Research News Online

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Game Changing New Technology in Market Research – MediaMatch 360°™

“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”

COSTA MESA, Calif. – MFour Mobile Research, the mobile market research industry leader, recently announced MediaMatch 360°™. This new product validates consumer exposure, tests recall & behavior with the first 24/7 real-time view of consumers, on the nation’s largest all-mobile Smartphone panel. Clients see total ad exposures and survey panelists in real-time.

• AdMatch™: Validate exposure by region, age, gender, measure ad recall & overall appeal, monitor behavior shifts & report data in real-time dashboards.

• VideoMatch™: Measure source and video content exposure, gauge effectiveness against competitors & view immediate dashboard reporting in real-time.

• RadioMatch™: Gauge on-air talent with follow-up surveys, validate music exposure by region, age, gender & measure drive-time media consumption against competition by MSA/markets.

Measure the world around you through your mobile device.

For more information about MFour Mobile Research, please visit www.mfour.com or call 714-754-1234 and ask for Allison Fletcher.