There’s so much to say about mobile research – we could just fill you up with the facts. Instead, take it at your own speed by sampling our weekly Friday roundup of 3 items from the MFour blog. You can expect information, insights, how-to’s and occasional whimsy. Whatever else you do, don’t forget to check at the bottom for something to mobilize your spirits heading into the weekend.
MFour Mobile is driving the market research industry’s fundamental shift to mobile methodologies and data collection.
Research and development staff has more than doubled in the last 12 months, packing the firm with top talent from the industry.
Ipsos veteran Irene Manahan and Added Value’s Andrea Han, both Senior Research Consultants, are two of MFour’s newest additions. In the last six months, researchers from TNS and Car Labs have also joined the movement, further fueling the industry’s rapid transformation.
Additionally, MFour has transitioned to their newly opened headquarters overlooking Newport Beach, CA’s Back Bay.
November second marked MFour’s first day in their recently christened, 14,000 square foot open space, equipped with smart walls and interactive televisions designed to support existing clients & accommodate growth in the rapidly growing volume of clients in entertainment, CPG and retail.
Said Founder and Chief, Chris St. Hilaire,
“The move came at just the right time, but the real upgrade is in the quality of the team and creative space we’ve built for smartphone data collection and reporting. It’s where consumers are and to stay relevant we absolutely have to help the industry make the switch, now.”
National Mobile Market Research firm MFour Mobile Research has recently hired Jeannette Ceballos as solutions development representative. As solutions development representative, Ceballos will assist the sales department in generating leads and in day-to-day activities. Ceballos comes to MFour from a tax advisory firm, where she specialized in business development.
Ceballos holds a Bachelor’s degree in Business Administration from San Diego State University with an emphasis in Financial Services.
The website Digital Synopsis, described as showcasing the best ideas in design, advertising & visual communication and reporting on the latest trends, marketing innovations & design, recently released a list “Make Money with These 15 Smartphone Apps That Pay You for Using Them.” Of the 15 apps reviewed, Surveys on the Go ranked #1!
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