Tag Archives: mobile research

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Coming Aug. 17: Join Webinar & Learn the Only All-Mobile DIY Solution

Get the Only All-Mobile DIY Solution

Tune in Wednesday, August 17, at 11:30 a.m., Pacific, for “MFourDIY: Getting Started,” a webinar focusing on the industry’s only all-mobile, do-it-yourself survey building platform.

Sign up below for any upcoming 30-minute session.
Also, we’ve posted previous webinars on YouTube. 
Here are the currently-scheduled webinars and their topics:
Wednesday, August 17, 11:30 a.m., Pacific
Wednesday, September 21, 12 noon, Pacific
Wednesday, October 19, 12 noon, Pacific
Wednesday, November, 12 noon, Pacific
If you have any questions, please call us at 714.754.1234
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This Week’s 3 Top Mobile Insights

Welcome to the weekend, compadres. Before we all go have fun, here’s some of the food for thought we’ve been growing on the all-mobile farm of the MFour blog.
Also: introducing our tune of the week to take you into the weekend with a smile on your face and a song in your heart.
Last but not least, hum along to “Friday On My Mind” by the Easybeats.
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Facebook makes 79% of its money from mobile

Facebook continues to grow incredibly rich – thanks to its big bet on connecting with people who use mobile devices.

Here are the mobile-relevant numbers from Facebook’s latest earnings report, released today. MFour Mobile Research, the leader and pioneer in all-mobile consumer surveys, urges the market research industry to take special note.

  •  Facebook had 1.51 billion unique monthly active mobile users during the first three months of 2016. They accounted for 91.5% of the site’s users.
  •   Mobile users were up 21% from the first quarter of 2015.
  •  Facebook raked in $4.3 billion in mobile advertising. That accounted for 79% of the company’s $5.4 billion in revenue.
  • Facebook made a $2 billion profit for the quarter, more than double last year’s take for the first quarter.

The social media giant has come a long way from 2012, when it had virtually no mobile ad revenue.  As the New York Times put it in a recent article, Facebook “was late to realize the importance of mobile phones; for years, its smartphone app was a slow, kludgy mess, and until just a few years ago it had no mobile revenue to speak of…. Facebook now derives the vast majority of its revenue from mobile ads. Its sales are growing at a breathtaking clip.”

Market research also has been “late to realize the importance of mobile phones.”  But as Facebook shows us, it’s better late than never – WAY better.

MFour, based in Irvine, CA., invented all-mobile consumer research in 2011. Its million-member active panel of survey-takers is the largest, most diverse posse you can reach via smartphone for fast, demographically inclusive, high-impact consumer insights. Now MFour is democratizing mobile research with MFourDIY, its new do-it-yourself mobile survey platform. Check out a special introductory offer at mfourdiy.com.

Mobile rules. Mobile earns. Don’t take our word for it, take Mark Zuckerberg’s.

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News | Blog | Events

MFour in the News – August 2015

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August is a busy month for MFour, with new hires, rollout of MediaMatch 360° technology, and news of our impending expansion to Newport Beach. Here are some of MFour’s recent press mentions below, including coverage by Quirks, Research-Live, and Daily Research News Online.

New Hires

MFour welcomed Andrea Han to the team as Senior Research Consultant. Han comes with 16 years of quantitative market research experience, click here to see press coverage by Research-Live

MediaMatch 360° Rollout

MediaMatch 360° launched, a product that integrates media matching technology, validates consumer behavior, and tests recall & behavior with a real-time view of consumers. Click here to see press coverage by: Quirks, by Research-Live, and by Daily Research News Online

MFour Expansion News

MFour is moving to a 14,000 square foot office in Newport Beach , effective November 1, to accommodate the growth of the company and its staff. Click here to see press coverage by Quirks and Daily Research News Online

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MFour Mobile Research Expanding Headquarters

newport building

“Company doubling research and development staff in 2015”

National mobile market research company MFour Mobile Research is tripling its office space and relocating to larger offices to support the rapid growth of the business and its staff. The move will be effective November 1, 2015 to Newport Beach Gateway, where the offices will overlook Newport Beach’s Upper Back Bay Preserve.

MFour will occupy more than 14,000 square feet of space in its new building, compared to the 3,800 square feet it occupies at its current space. When asked about the move, MFour CEO Chris St. Hilaire explained, “it is important to get our growing staff on one floor so we remain collaborative as we continue to establish best practices for mobile market research designs and fielding.”

The larger space reflects the collaborative nature of the company and its core values, featuring an open floor plan, 3 conference rooms, quiet rooms for sales staff, along with work-life amenities such as an on-site gym and bistro.

MFour Mobile Research is the mobile market research industry leader. With its native app, Surveys on the Go® and the largest mobile panel in the industry, MFour leverages the advanced technologies found in todays mobile devices to acquire more accurate research data and reach the hardest-to-find demographic groups.

For more information about MFour Mobile Research, please visit mfour.com or call 714.754.1234 and ask for Allison Fletcher.

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Game Changing New Technology in Market Research – MediaMatch 360°™

“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”

COSTA MESA, Calif. – MFour Mobile Research, the mobile market research industry leader, recently announced MediaMatch 360°™. This new product validates consumer exposure, tests recall & behavior with the first 24/7 real-time view of consumers, on the nation’s largest all-mobile Smartphone panel. Clients see total ad exposures and survey panelists in real-time.

• AdMatch™: Validate exposure by region, age, gender, measure ad recall & overall appeal, monitor behavior shifts & report data in real-time dashboards.

• VideoMatch™: Measure source and video content exposure, gauge effectiveness against competitors & view immediate dashboard reporting in real-time.

• RadioMatch™: Gauge on-air talent with follow-up surveys, validate music exposure by region, age, gender & measure drive-time media consumption against competition by MSA/markets.

Measure the world around you through your mobile device.

For more information about MFour Mobile Research, please visit www.mfour.com or call 714-754-1234 and ask for Allison Fletcher.

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April Fools “Panel Going All Beeper, All the time!”

MFour Abandons All-Mobile Panel in Favor of “Beeper Technology.”

Stating emphatically, “Mobile is dead…the return of the beeper is near,” MFour CEO Chris St. Hilaire announced today the company will immediately close its 600,000 active person, mobile panel in favor of beeper-respondants wearing “super cool” belt clips.

While recent statistics indicate that more than 75% of Americans carry smartphones and that more people access the internet through smartphones than online desktop computers, even more Americans own belts, and there’s hardly anything to attach to them, according to St. Hilaire.

“I own one smartphone and four belts. I have a blue one, two blacks ones and a reversible one that I grew out of after the kids were born and I stopped having time to work out…but that’s not important right now,” said St. Hilaire.

The new four-step methodology is brilliant in its design: First, respondent attaches a beeper to their belt and waits for a “beep beep.” Second, they hear a “beep beep” and immediately head to the nearest phone booth. Third, they insert a quarter and dial the number back. Fourth, they take the survey.

MFour expects the technology to take hold even quicker than online panels are dying. For questions about our super cool beepers, open your rolodex, look up our number, head to a phone booth and give us a call. Either that or fax us. Happy April 1st everyone.

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1,000 Automotive Dealership Interviews, weekly!

Today, MFour Mobile Research announces its launch of Mobile Drivers – 1,000 weekly customer interviews conducted at more than 17,000 GeoValidated® automotive dealerships nationwide.

As you can see in the map below, over the last 7 days, we’ve conducted 1,012 interviews in dealerships across 34 states.

Current recall studies let respondents answer surveys up to six months after their visit.  By that time, memories have faded and researchers are getting a ‘memory biased’ perspective on customer experiences.

But our Surveys on the Go app push notifies our more than 600,000 active respondents that a survey is available any time they leave an automotive dealership around the United States.  Finally, you can hear from consumers as they leave the lot, at The Point-of-Emotion®about Purchase Intent, Brand Loyalty, Dealership Experience and more.  And because our Native App tracks respondents from dealer to dealer, you can also understand where they’re headed next.

Moreover, Mobile Drivers lets a respondent record audio, video and take pictures of their experience, which is reported to clients through SPSS, Excel or MFour’s Proprietary Moment-to-Moment® Reporting Platform.

Our interviews validate the fact that in-dealership studies provide faster responses, better insights and more accurate data then any other product on the market.  Click below and hear from actual respondents – one who purchased a new Hyundai and another who was looking for specific features, like a panoramic sunroof:
Hyundai Sonata
                                                                                              New Hyundai Sonata
Hyundai Santa Fe
                                                                                                Hyundai Santa Fe
We can interview by brand, by category, by type of driver and we can even add questions tailored to your needs within the omnibus portion of our weekly study.  If you would like more information or get a free issue of our Mobile Drivers Weekly Report shoot us an email or give us a call.  We would be happy to speak with you.
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Mobile Surveys Uncover What Gamers Want

This study was a joint effort by Marketcast and MFour Mobile Research leveraging MFour’s mobile survey platform. The topic of study was what gamers expect (and want) from digital distribution.

Compared to around 2/3 of movies watched at home that are bought digitally, less than 1 in 5 console games purchased is a digital download. The majority are still bought via traditional physical discs.

Major publishers report that while their digital revenue is growing substantially, full game downloads make up a much smaller portion of this than subscriptions and add-on downloadable content.
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Most coverage in the press focuses on the industry impact, and especially on the overall growth of digital revenue, of which game sales are still a small part. Instead, we decided to talk directly to gamers and find out how they feel about the digital shift in gaming compared to other forms of entertainment, and what they want from this shift.

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Using MFour’s native app, Surveys On The Go, respondents were asked to use their front facing cameras to capture deeper insights. Here is what they had to say:

 

Current-generation console owners are more likely to be buying games digitally than previous-gen gamers, where only 2 in 5 gamers have bought a game digitally in the past year.

Gamers who subscribe to their console’s premium tier – Xbox Live Gold, PlayStation Plus – are also more likely to be buying games digitally than those who just belong to the free tier.

And gamers who play on both console and PC may be accustomed to downloading games on their computers via Steam, but being a regular Steam user doesn’t carry that download-know-how over to console usage; playing games on Steam has no impact on gamers’ willingness to download games on console.

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Among HD console owners, men are a bit more likely to download games, but women are not too far behind. The gap between men and women downloaders is fairly similar to the gap between men and women gamers overall.

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And, although teens might be hooked on digital-everything, older millennials and parents are actually more likely to be downloaders.

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All of these console owners tend to have Netflix subscriptions, and they use their cable’s video on demand about equally. But downloaders – along with older millennials and parents – are big on spending their entertainment dollars at home, so not only are they buying games digitally, they’re also subscribing to more digital platforms like Amazon, Hulu, and HBO Go.

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Compared to non-downloaders, gamers who buy games digitally spend 15-20% more on last-gen games for the Xbox 360 and PlayStation 3 overall. And they spend 30-40% more on games for current gen consoles.

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Even though most still prefer physical copies, gamers admit that they’re personally driving this shift toward digital forward. Almost no one says that they expect to be downloading FEWER games in the future.

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A majority of both downloaders and non-downloaders all agree that digital distribution is the direction that we’re headed in for video game purchasing.

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Downloaders are more likely to say they’re pleased that digital downloading is the future of gaming, but even they are not 100% ready. Non-downloaders still mostly think that downloading is the inevitable future, but they’re more likely to say they aren’t happy about that.

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This is true regardless of what group you look at. Males and females, teens and adults all prefer physical copies. So do those who pay to subscribe to premium tiers like Xbox Live Gold and PlayStation Plus. Even downloaders prefer physical copies over digital when it comes down to it.

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The act of having a physical disc feels more real and as a result tangible value becomes intangible value. Physicality creates a perception of more value; having something tangible is important on its own. But also, down the road, it becomes a form of currency.

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Those two forms of value – the tangible use of games as currency, and the intangible feeling of ownership, make up the main reasons why gamers keep purchasing physical rather than digital. The other side of physical purchasing is mostly made up of a sense of security: people fear that they will be prevented from keeping their purchases because of hard drive space, consoles crashing, or gaming companies changing the rules.

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Gamers are actually very satisfied with the functional experience of downloading. Aside from storage space, the tech is not a problem.

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They personally feel that not having to interact with store employees, along with not even having to go to the store, is one of the advantages of downloading over buying physical copies.

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Virtually everyone wins except for the physical retailers. Gamers are optimistic that they will benefit from a digital shift in the long run, and they expect brick-and-mortar stores to be the only ones who really suffer.

In the world of movies, the retailers played a part in encouraging the digital shift along. Big-box stores promoted DVDs and Blu-Rays as loss-leaders, with heavy markdowns and those big boxes of random DVDs to dig through. This helped make the physical product seem less valuable, and consumers placed less premium on owning the discs, which primed the market for a digital shift.

That’s not likely to happen in the gaming world. Games are sold with a comparatively higher volume out of gaming-specialty stores rather than big-box stores, and gaming-specific retailers are unlikely to turn their main product into a loss leader by cutting down the base price.

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And what do respondents think about the long run for downloading games?

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Or, instead of downloading full games, consumers are open to the gaming industry taking a fully different route and following directly after the footsteps of movies and music, to offer something like a streaming service membership. This is still in its infancy, but services like PlayStation Now are trying to redefine digital gaming with streaming possibilities. And gamers are definitely open to that.

In fact, a monthly subscription is more appealing than a future console with all digital downloads… with the exception of one that makes games cost less overall.

While some gamers note that the file size and the need for zero lag will be a hurdle to overcome for streaming games, they like the idea especially because it overcomes the fear of getting stuck with a dud that you can’t return or sell back.

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For more information on MFour’s mobile solutions, click on the solutions tab at the top, or fill out the form below.

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