Facebook continues to grow incredibly rich – thanks to its big bet on connecting with people who use mobile devices.
Here are the mobile-relevant numbers from Facebook’s latest earnings report, released today. MFour Mobile Research, the leader and pioneer in all-mobile consumer surveys, urges the market research industry to take special note.
- Facebook had 1.51 billion unique monthly active mobile users during the first three months of 2016. They accounted for 91.5% of the site’s users.
- Mobile users were up 21% from the first quarter of 2015.
- Facebook raked in $4.3 billion in mobile advertising. That accounted for 79% of the company’s $5.4 billion in revenue.
- Facebook made a $2 billion profit for the quarter, more than double last year’s take for the first quarter.
The social media giant has come a long way from 2012, when it had virtually no mobile ad revenue. As the New York Times put it in a recent article, Facebook “was late to realize the importance of mobile phones; for years, its smartphone app was a slow, kludgy mess, and until just a few years ago it had no mobile revenue to speak of…. Facebook now derives the vast majority of its revenue from mobile ads. Its sales are growing at a breathtaking clip.”
Market research also has been “late to realize the importance of mobile phones.” But as Facebook shows us, it’s better late than never – WAY better.
MFour, based in Irvine, CA., invented all-mobile consumer research in 2011. Its million-member active panel of survey-takers is the largest, most diverse posse you can reach via smartphone for fast, demographically inclusive, high-impact consumer insights. Now MFour is democratizing mobile research with MFourDIY, its new do-it-yourself mobile survey platform. Check out a special introductory offer at mfourdiy.com.
Mobile rules. Mobile earns. Don’t take our word for it, take Mark Zuckerberg’s.
Big welcome to Caitlyn Sorich, MFour’s new operations analyst! Caitlyn graduated from Concordia University and has completed her Masters in Psychology. She will be assisting our COO and Director of Operations in running their respective departments. Glad to have you aboard Caitlyn!
From Pong to Pacman, video games have had a place in nearly all of our lives. Since National Video Game Day is tomorrow, we decided to take a look at the preferences and habits of millennial gamers. Check out our survey results!
MFour is happy to announce new hire Andreas Hoelting as project manager. Hoelting graduated from Chapman University and previously worked at AOI Tea Company. As project manager, Hoelting will aide senior staff in delivering quality research to define and dominate the mobile marketplace. Welcome aboard, Andreas!
MFour was recently featured in BusinessWorld’s Technology section for our infographic on Millennial gamers for National Video Game Day.
Check us out here!
MFour is pleased to announce new hire Kevin Yonzon as project manager. Kevin graduated from University of California, Irvine and previously worked at UBL Interactive as a product quality specialist. His project manager role at MFour will entail assisting with the creation and programming of surveys for our mobile application. Welcome to the team, Kevin!
August is a busy month for MFour, with new hires, rollout of MediaMatch 360° technology, and news of our impending expansion to Newport Beach. Here are some of MFour’s recent press mentions below, including coverage by Quirks, Research-Live, and Daily Research News Online.
MFour welcomed Andrea Han to the team as Senior Research Consultant. Han comes with 16 years of quantitative market research experience, click here to see press coverage by Research-Live
MediaMatch 360° Rollout
MediaMatch 360° launched, a product that integrates media matching technology, validates consumer behavior, and tests recall & behavior with a real-time view of consumers. Click here to see press coverage by: Quirks, by Research-Live, and by Daily Research News Online
MFour Expansion News
MFour is moving to a 14,000 square foot office in Newport Beach , effective November 1, to accommodate the growth of the company and its staff. Click here to see press coverage by Quirks and Daily Research News Online
“Company doubling research and development staff in 2015”
National mobile market research company MFour Mobile Research is tripling its office space and relocating to larger offices to support the rapid growth of the business and its staff. The move will be effective November 1, 2015 to Newport Beach Gateway, where the offices will overlook Newport Beach’s Upper Back Bay Preserve.
MFour will occupy more than 14,000 square feet of space in its new building, compared to the 3,800 square feet it occupies at its current space. When asked about the move, MFour CEO Chris St. Hilaire explained, “it is important to get our growing staff on one floor so we remain collaborative as we continue to establish best practices for mobile market research designs and fielding.”
The larger space reflects the collaborative nature of the company and its core values, featuring an open floor plan, 3 conference rooms, quiet rooms for sales staff, along with work-life amenities such as an on-site gym and bistro.
MFour Mobile Research is the mobile market research industry leader. With its native app, Surveys on the Go® and the largest mobile panel in the industry, MFour leverages the advanced technologies found in todays mobile devices to acquire more accurate research data and reach the hardest-to-find demographic groups.
For more information about MFour Mobile Research, please visit mfour.com or call 714.754.1234 and ask for Allison Fletcher.
“Largest U.S. Mobile Panel Integrates Media Matching Technology for Breakthrough Media Measurement Tool”
COSTA MESA, Calif. – MFour Mobile Research, the mobile market research industry leader, recently announced MediaMatch 360°™. This new product validates consumer exposure, tests recall & behavior with the first 24/7 real-time view of consumers, on the nation’s largest all-mobile Smartphone panel. Clients see total ad exposures and survey panelists in real-time.
• AdMatch™: Validate exposure by region, age, gender, measure ad recall & overall appeal, monitor behavior shifts & report data in real-time dashboards.
• VideoMatch™: Measure source and video content exposure, gauge effectiveness against competitors & view immediate dashboard reporting in real-time.
• RadioMatch™: Gauge on-air talent with follow-up surveys, validate music exposure by region, age, gender & measure drive-time media consumption against competition by MSA/markets.
Measure the world around you through your mobile device.
For more information about MFour Mobile Research, please visit www.mfour.com or call 714-754-1234 and ask for Allison Fletcher.