Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain, lately. So, pull your data straight from the source – the voice of consumers. When... Continue Reading →
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: Ambiguity. Social bias. The “yes” bias. Leading questions. Complex questions. Question order bias — and so on… But, here are 10 things still creating... Continue Reading →
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach, you can win massive market share. Here’s how you do it. Learn about the three... Continue Reading →
6 things your outdated survey panel doesn’t want you to know.
Is your panel keeping secrets from you? They may be. Your insights are vital to the business. But, your panelists may be holding you back. Panels are peppered in problems.... Continue Reading →
Brand loyalty after COVID-19. Why did 72% ditch favorite brands, and how can you win them back?
Buyers are fickle—especially now. A full 72% of in-store shoppers ditched brand loyalty in the heat of the crisis. Now, 58% plan to keep their new brands. Find out how... Continue Reading →
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted towards digital. Your research needs to shift, too. Digital data is now essential to our... Continue Reading →
Voice of the consumer guide.
Data alone is worthless. You need both: data and the voice of consumers. Use a trusted research platform. One powered by the nation’s largest consumer panel. That way you get real-time feedback... Continue Reading →
Coronavirus: where and what customers are buying.
The economy demands we take Coronavirus seriously. Here’s why. On March 10, the Dow dropped 1,200 points. This came a day after the World Health Organization (WHO) declared Coronavirus a global... Continue Reading →
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their rapid growth? Let 500,000 visits from 10 million consumer journeys tell you. Register today to... Continue Reading →
How Coronavirus is impacting consumer spending.
Coronavirus is a consumervirus. It’s as deadly to the economy, as it is to people. In less than two months, COVID-191 has ravaged the U.S. economy, savagely infecting consumer behavior as... Continue Reading →