
What does “active” panel mean?
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility. Wrong. What we want are the right people to take our surveys. See, what... Continue Reading →
Download the infographic to get visibility into digital buying behavior. See exactly who's buying on apps now—and why.
Hint: Size isn’t everything. Panel performance is. When it comes to market research, we look at panel size for feasibility. Wrong. What we want are the right people to take our surveys. See, what... Continue Reading →