It’s conventional wisdom among insights professionals that it’s becoming increasingly hard to recruit people to take consumer surveys. But it ain’t necessarily so.
This dynamic changes when consumers think they’ll get a fair cash reward and a good experience when they participate in market research. The answer is to meet them where they’re most comfortable – on their smartphones.
So far this year, the Surveys On The Go® market research app has ranked in the Top 125 97.2% of the time among U.S. Android users who download the app at Google Play. 78% of the time it has been in the Top 100.
At Apple’s App Store, SOTG’s iOS version has been in the Top 125 99.3% of the time since July 1. And for 51 consecutive days, as of Nov. 20, it has held a spot in the Top 100 iOS Lifestyle apps, currently ranking 51st. The download figures are from the app analytics company, App Annie.
Driving these numbers is the quality of the survey-taking experience enjoyed by more than 1.3 million active Surveys On The Go® panel members. The app consistently earns user ratings of 4.5 stars out of 5 in unsolicited public feedback posted at the two app stores, based on more than 62,000 ratings to date. These ratings, and word-of-mouth recommendations among friends and acquaintances, are the keys to the panel’s growth. SOTG naturally attracts more than 2,000 new members a day without any advertising or other recruitment outreach.
The takeaway is that today’s consumers really do want to take surveys, if they’re properly engaged in the mobile space where they’ve chosen to live. For a productive conversation about how mobile-app research can handle your sample requirements and provide solutions for your projects’ specific needs, just get in touch by clicking here.