Validated consumers — the new status quo.
MFour is the only market research company that guarantees real, validated responses for every survey, giving your business the confidence to make informed decisions.
The market research
industry is broken.
Market research is costly, time-consuming, and complicated. Moreover, fraudulent survey responses and misrepresentation of consumer sentiment as “behavior data” can lead businesses to base critical decisions on unreliable and biased information.
Cambridge Core published that
82% of survey results contain fraudulent user data or “bogus” feedback.
Quality data fuels high adoption, activation, & retention.
Informed Decision Making
Cost Savings
Credibility
Time Savings
Access the Nation’s Highest Rated Mobile Panel
Rated #1 panel quality provider by three survey data platform providers
Industry avg respondent rejection rate = 25%+, MFour’s = 0.4%
Top-rated research app on iOS and Android, 4.5+ stars
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170k+ verified 5-star reviews
#1 Polling mobile platform
Apple approved
Authenticity in Action: MFour’s Fair Trade Data® Commitment
- Transparent and fair incentives to make it worth people’s time.
- Ensure the good people get paid.
- High user satisfaction means higher retention and higher engagement.
