Be your own
analyst researcher marketer expert analyst
Welcome to Studio — your new intuitive data science & survey research platform. Insights you need, whenever you need them.
Easily explore 550mm consumer app, web & location journeys. You can even blend with surveys for unprecedented path-to-purchase insights. Competitive brand tracking. Product and media placement. Better behavior profiling. One platform for attitudes & behaviors—understand consumer journeys like never before.
“The future of consumer data.”
Dr. Gavan Fitzsimons,
Professor of Marketing and Psychology
POWERING PROGRESS AT
POWERED BY behavior DATA FROM:
Enter the Studio
Custom filtering. Powerful visualization. All unified and simplified. MFour Studio™ flattens the data science learning curve, making analysis accessible to all.
Consumer Explorer
Discover the motivation behind customer decisions by analyzing behavioral and survey data. Then, organize it in workbooks for ease of use and collaboration — and immediately make decisions.
Consumer Explorer
Persona Views
You have the data. Now, make sense of it. Break consumers into distinct groups and quickly visualize consumer information with charts and graphs. Trust us: Trends are simpler to spot this way.
Persona Views
Journeys Marketplace
Brick-and-mortar data. App-gathered stats. Web-based responses. All united. Effortlessly use, license, and export it all for testing, analysis, and action, regardless of your platform of choice.
Journeys Marketplace
Survey Builder
Why play guessing games when you could get answers directly from consumers? Build, program, and launch surveys that track standard and behavioral metrics in minutes.
Survey Builder
App Events
Web Events
Location Events
Rolling 90-day window. Updates daily.
Find the why
Let your customers guide your business decisions: With the touch of a finger, you can instantly poll panelists on a range of topics and understand the opinions that drove their actions.
BEHAVIOR PRODUCTS
Discover the Point of Emotion®
Someone was shopping on their phone while walking through your store — why? With MFour’s validated, behavior-driven consumer surveys, you can uncover the reasons behind any act.
STANDARD SURVEYS
Need the Usual?
Standard surveys fit the bill. Get quick answers to common questions with our modern take on traditional methods — think instant interviews and real-time diary entries, triggered and verified by GeoValidation®.
Experience Studio
Immerse yourself in the world of democratized data, no strings attached. Click below to register for your free trial.
The Latest
Men vs. Women: 11 fresh, new fast food facts
We’ve cracked the fast food gender divide with these 11 stats straight from the omnichannel analytics on MFour Studio. Fast…
Read More
Employee Spotlight: Talanda Williams, Engineering Manager.
We continue to celebrate female leaders at MFour in honor of Women’s History Month with our MFour Profile series. In…
Read More
But first, coffee + 3 new Starbucks stats
🎵“What a man, what a man, what a mighty good man …”🎵 Say it with me now… “Yes, he is!”…
Read MoreThe Pulse
Stay updated on all things MFour by opting into our newsletters.