Be your own

Explore 550mm consumer journeys you can segment with syndicated surveys or your own custom research. See, how attitudes drive shopper behaviors.

Using the nation’s highest-rated fair-trade research app, we created the Studio — a first-of-its-kind tool that lets you blend data science and market research on your terms. So, no more hiring expensive contractors. No more dealing with countless subscriptions. No more waiting weeks for insights or dealing with consumer blind spots. Access all the data you need, when and how you need it.


Big Data, Democratized

What makes MFour different? Well, everything. Take our zero and first-party data; blend it with what you’ve got; easily unite, analyze, and display it; and understand your consumers like never before.

  • POWERED BY behavior DATA FROM:
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Enter the Studio

Custom filtering. Powerful visualization. All unified and simplified. MFour Studio™ flattens the data science learning curve, making analysis accessible to all.

Consumer Explorer

Discover the motivation behind customer decisions by analyzing behavioral and survey data. Then, organize it in workbooks for ease of use and collaboration — and immediately make decisions.

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Persona Views

You have the data. Now, make sense of it. Break consumers into distinct groups and quickly visualize consumer information with charts and graphs. Trust us: Trends are simpler to spot this way.

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Behavior Data

Brick-and-mortar data. App-gathered stats. Web-based responses. All united. Effortlessly use, license, and export it all for testing, analysis, and action, regardless of your platform of choice.

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Survey Builder

Why play guessing games when you could get answers directly from consumers? Build, program, and launch surveys that track standard and behavioral metrics in minutes.

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App Events


Web Events


Location Events

Rolling 90 day window. Updates daily.

Find the why

Let your customers guide your business decisions: With the touch of a finger, you can instantly poll panelists on a range of topics and understand the opinions that drove their actions.


Discover the Point of Emotion®

Someone was shopping on their phone while walking through your store — why? With MFour's validated, behavior-driven consumer surveys, you can uncover the reasons behind any act.


Need the Usual?

Standard surveys fit the bill. Get quick answers to common questions with our modern take on traditional methods — think instant interviews and real-time diary entries, triggered and verified by GeoValidation®.

Experience Studio Promo

Experience Studio

Immerse yourself in the world of democratized data, no strings attached. Click below to register for your free trial.

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