As the return to theaters gains momentum for the viewing of new releases, our curiosity led us to delve into the habits of this particular audience. Through the analysis of location and behavior data, we uncovered a notable distinction: females within this category tend to frequent specific venues, whereas males exhibit distinct preferences for other locations.

In the dynamic world of consumerism, the thrill of securing a great deal through the use of coupons has become an ingrained and exhilarating aspect of the shopping experience. We’ve recently discovered a connection between the shopping apps visited by those who will only buy an item with a sale or coupon vs those who will buy an item regardless of discounts.

Companies will rebrand for a variety of reasons, a successful rebrand can help make the brand stronger or more appealing to different consumers. However, the responses from consumers to rebranding initiatives are often multifaceted. We recently unveiled the intricate connection between user sentiments and social media involvement, spotlighting the case of Twitter’s transition to “X.”

There’s been a notable shift in consumer preferences towards supporting small businesses in recent years. In MFour Studio, we combined survey + behavior data to discover trends between males and females who support small businesses. Males in this category tend to gravitate towards certain social media + video platforms while females are the opposite. Discovering which apps your consumers frequent can help you create effective marketing campaigns to reach your specific audience where they are most active.