🎵”Ba da ba ba ba!”🎵
I’m lovin’ it.
Now, tell me you’re not picturing a perfect little red box – full of yellow, salty, crunchy and chewy McDonald’s french fries.
You’re not alone.
There’s a reason McDonald’s tops the fast food charts when it’s time to enjoy a little something savory. But, I bet you didn’t know …
Health nuts love Mickey D’s, too.
Just as much as you do. See, while fast food gets a bad rap for devilishly delicious dinners, it turns out the same people who consider themselves healthy, love those golden arches too. Take a look at the location intelligence.
Nearly half the healthy people who make up MFour Studio, that’s 550 million consumer journeys, hit McDonald’s at least two times after taking a survey. We tracked consumers’ location data right into those double doors, and while we didn’t peek at their orders, we uncovered a guilty pleasure.
Smell that?
It’s an opportunity.
See, people may think McDonald’s fans aren’t physically active. But, with a little bit of on-demand data, you know better than that. You just unlocked a whole new target market.
Health nuts see McDonald’s as a treat. A great way to indulge, to live a little, and – as Emily in Paris finds out – maybe even try something new … like a McBaguette.1 These active buyers aren’t just randomly swinging by, they visit often. McDonald’s beats Taco Bell and Burger King.
Now what?
If you are in the quick-service restaurant (QSR) industry or have a similar target market to McDonald’s, it’s time to dig a little deeper in the behavior data. Talk to the same people who were in this survey. See what menu options they choose from, and what drives them to visit.
- Is it after a workout?
- Did they bring the kids to McDonald’s – or just do a little weekend treat?
Take the time to investigate.
Once you know more, you can zero in on the messaging that works best for your fitness-loving fast foodies – and anyone else. Cut away at the competition by learning more about your target market. After all, you can hit a higher income segment,2 just by doing a little research. On-demand data is the best way to bring in the big bucks for your business. Try out the most innovative SaaS market research platform, today.
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