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Full Funnel Attribution
Client Story

Full Funnel Attribution

The goal. The QSR campaign (June–August 2025) is a strong example of iOOH Attribution success. This campaign combined both brand lift and foot traffic measurement, leading to high ROI indicators and full-funnel clarity.  Highlights. +39.1% lift in foot traffic attributed to OOH exposure – totaling 88K incremental visitors and 735K incremental visits  8.3 repeat visits per incremental visitor, showing sustained behavioral impact  11% lift in brand consideration, +12% in purchase intent, +13% in likelihood to recommend  61% ad recall, far…

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Validate your OOH campaign’s effectiveness.
Client Story

Validate your OOH campaign’s effectiveness.

The goal. A large OOH Ad Agency ran a digital OOH ad campaign designed to drive more awareness and usage of a popular digital mobile payment service, specifically through banking apps, and demonstrate how easy the process is in getting money straight into your bank account. The ad agency needed proof of the ad campaign’s effectiveness and to understand how/where exposure drove visitation and to what degree. Our approach. To measure the impact of ads on consumers, we used our…

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Understand the impact of your customer’s experience.
Client Story

Understand the impact of your customer’s experience.

The goal. A major cell phone brand needed to understand customer experience in its retail stores and the impact it had on subsequent shopping behavior (both physical and digital). To better understand consumer experience, MFour used geo-location to survey shoppers immediately after visiting the brand’s retail stores. Our approach. The intercept survey asked an array of questions surrounding the customer experience, including: The results. Brick & mortar. Behavior Finding:  14 days after visiting the retail store, shoppers who had a…

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Secure more shelf space and higher ROI.
Client Story

Secure more shelf space and higher ROI.

The goal. A large CPG company needed to run research to design strategies geared toward securing high ROI shelf space investment/partnerships in retail stores to drive sales. We aim to arm the company’s sales team with consumer sentiment data across categories and retailers in the dollar channel to secure more shelf space for products. Our approach. Using historical geolocation capabilities, MFour will target members of our first-party audience who have been observed passively through opt-in location sharing to have visited…

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Closing the sales gap: Rescuing $5 billion with exit intercept surveys.
Client Story

Closing the sales gap: Rescuing $5 billion with exit intercept surveys.

The goal. It’s a hole. You know it’s there. Every day, a group of non-buyers exit your stores. And, as they leave with empty hands, your revenue runs out the door with them, right between your fingers.  And into your competitor’s hands. Don’t let that happen. You can’t afford to lose. Protect your sales. Take a moment to look at how this retailer did it, by using non-buyer data to defeat lost sales. Their insights can help you, too. Research…

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Unveiling consumer behavior: Why 64% shop online and then visit physical stores.
Client Story

Unveiling consumer behavior: Why 64% shop online and then visit physical stores.

The goal. It’s sexy.  That sleek, white laptop the man behind the counter is showing. You want it. It’s why you went on line to look at all the other options, long before you stepped into the store.  You’re not alone.  In fact, we saw 64% of in-store shoppers do research online before going in-store. Now, imagine you’re the laptop brand. Wouldn’t you like to know the full path to purchase?  Research was required. You want to know every step. …

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Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.
Client Story

Unlocking success: How Coppertone ads achieved a remarkable 72% repurchase rate.

The goal. You can feel the heat. As your fingers grab a hold of that blue + yelllow bottle of sunscreen, you’re no longer in-store. You’re at the beach. Staring at the waves as they crash against the warm sand. Golden rays dancing across your skin. No sunburns here; just pure joy. That’s the power  of an in-store display. It’s advertising at its best. Now, imagine you’re Coppertone. You’d want every detail, right? As consumers walk by your Target and…

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Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.
Client Story

Boosting brand loyalty: Achieving a 92% repurchase rate with take-home tests.

The goal. Giggles rise from the couch. It’s movie night. Your kids are snuggled beside you, snacks in hand—with a nice, toasty blanket laid across their laps. You smile as their warm little hands reach for the bowl, excited for more snacks. They’re loving the salty, cheesy crunch of this new brand. Great job mama, healthy new snacks that everyone loves. Now, imagine you’re the snack brand. You’d want every detail, right? Their experience can go a long way in…

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Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
Client Story

Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.

The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one of the most successful and frequented fast-food chains in the United States. And, here’s a hint: there’s a lot more going in there than just an incredible sauce. I bet you want to know how they do it. No, not the sauce. How they built their business into a successful empire. We were curious too. Luckily, we own the nation’s largest, highest-rated consumer panel. So,…

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Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
Client Story

Mastering YouTube ad recall: Achieving a remarkable 45% success rate.

The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand was. For consumer insights. Specifically, they needed data on social media ads. They make a vital part of that hamburger: the cheese. So, while you want a bite of that burger, they need to know how well their product ads are doing on YouTube. Research was required. There are two way to get insights into a social media ad. Way #1: use an online consumer…

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