Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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The Back-to-School Shopping Behavior Playbook
Industry Report

The Back-to-School Shopping Behavior Playbook

Back-to-school shopping isn’t a one-day event anymore — it’s a series of high-stakes buying moments…

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Samsung Path-to-Purchase Insights
News & Events

Samsung Path-to-Purchase Insights

In this Greenbook webinar, a guest speaker from Samsung shares how they use MFour to…

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The Quirk’s Event – New York 2025
News & Events

The Quirk’s Event – New York 2025

Let’s Connect at the Quirk’s Event! Heading to the Quirk’s Event in New York on…

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Validated Data, Smarter Decisions: Why Today’s Business Leaders Demand Trusted Insights
Industry Report

Validated Data, Smarter Decisions: Why Today’s Business Leaders Demand Trusted Insights

As fraud, bots, and AI-generated responses flood the research landscape, traditional surveys are no longer…

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The Best Way to Help Your Clients Understand the Need for Validated Market Research 
Industry Report

The Best Way to Help Your Clients Understand the Need for Validated Market Research 

As data fraud continues to threaten the reliability of survey-based insights, market research firms have…

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The Illusion of Insight: Why Synthetic Panels Demand a “Nutrition Label”
Blog Post

The Illusion of Insight: Why Synthetic Panels Demand a “Nutrition Label”

In the relentless pursuit of speed and cost-efficiency, market research stands at a crossroads. The…

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Why MFour Bets on Fair Data & Real Behavior
News & Events

Why MFour Bets on Fair Data & Real Behavior

Learn how MFour’s commitment to “fair trade data” and consumer validation is challenging industry norms…

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Measuring the Effectiveness of Out-of-Home Advertising
Industry Report

Measuring the Effectiveness of Out-of-Home Advertising

Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…

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MFour Offers Industry Challenge
Blog Post

MFour Offers Industry Challenge

Here’s a challenge from MFour to every Market Research professional: sign up as a consumer…

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