Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Survey insights you can trust.
*91% higher consumer data quality for increased NPS, brand awareness, & improved intent.
Validated business decisions.
Brand & Product Perception
Track shopper perception and interactions with products at shelf level.
Retailer Experience
- Product Experience Ratings
- Product Display Experience Ratings
- Store Experience Ratings
Customer Satisfaction & Experience
Track omnichannel visit impacts. Benchmark competitors & increase loyalty.
Net Promoter Score
Your NPS Score increased from 50-65 this quarter.
*See Drivers
iOOH™ & Brand Lift
Measure messaging effectiveness, assess brand awareness & boost engagement.
Ad Likeability
% of Total
TRUSTED BY COMPANIES LARGE & SMALL
Meet the tools behind trusted insights.
Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.
vConsumer Panel™
The only validated mobile consumer panel in the US.
vSurveys+™
Trusted insights built on behavior driven research methodologies.
vTracker+™
A personalized KPI dashboard powered by trended vSurveys+™
MFour Studio™
An end to end platform designed to meet researchers’ needs.
Continuous consumer discovery.
Your consumers are always active, your research should be too.
2.5 Billion
App, Web & Location Events
Updates daily.
Advantages of validated research.
Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.
Increase incidence
Faster fielding times
Richer consumer feedback
Lower costs
Studio: Build, monitor & report.
Consumer targeting and feasibility options for location, app & web methodologies all in one platform.
Your consumers are unique.
Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.
The MFour difference.
v = Validated consumers
+ = app, web, and location behavior data
Our Fair Trade Data® commitment.
- Tier 1 – Top-rated panel by Qualtrics
- Rated #1-panel quality provider by three survey data platform providers
- Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
- Top-rated research app on IOS and Android 170k + 4.5-star reviews
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Book a Demo
See how MFour can enhance your business through validated market research — book a demo today.
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