Validate your data. Trust your insights.

Validated Consumers
Top-Rated Consumer Panel
Build Launch Analyze Surveys
In-Store & Exit Surveys
OmniTraffic® Behaviors
App & Web Visit Surveys
End-to-End Platform
Live Reporting & Analysis

Every company who has put us to the test agrees, we provide the highest quality data in research. Experience *91% higher consumer data quality for increased NPS, better brand awareness, & improved purchase intent.

vTracker+™ - Future Buyer Intentions

*Top 10 MR, Research-on-Research 1/1/23 – 2/10/24

vSurveys+™, vTracker+™, iOOH™

Consumer data you can trust.

Product Perception

Track shopper perception and interactions with products at shelf level.

  • Product Experience Ratings
  • Product Display Experience Ratings
  • Store Experience Ratings
35% Dwell Time
Brand Promoter

Measure messaging effectiveness, assess brand awareness & boost engagement.

% of Total

Reasons for Purchasing chart
12% In-App Purchase Frequency
Customer Sat & Experience

Track omnichannel visit impacts. Benchmark competitors & increase loyalty.

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*See Drivers

Microsoft
Julie
Samsung
truthset
AT&T
Cirkul
Disney Television Group
Freeosk

Quotation Mark vTracker+™ provides us with the why behind the buy Closing quotation mark

Keurig Dr. Pepper Inc

Director Shopper Insights, Keurig Dr. Pepper Inc

Meet the Tools Behind Trusted Insights

Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.

vConsumer Panel™
vSurveys+ Visit pattern insight consumer targeting.
vTracker+
MFour Studio™

See the difference validation makes across all your market research. 

Meet the tools behind trusted insights.

Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.

MFour Studio™

The only validated mobile consumer panel in the US.

Trusted insights built on behavior driven research methodologies.

A personalized KPI dashboard powered by trended vSurveys+™

An end to end platform designed to meet researchers’ needs.

Continuous consumer discovery.

Your consumers are always active, your research should be too.

2.5 Billion

App, Web & Location Events

Updates daily.

Advantages of validated research.

Advantages of validated research.

Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.

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Increase incidence
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Faster fielding times
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Richer consumer feedback
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Lower costs

Studio: Build, monitor & report.

Consumer targeting and feasibility options for location, app & web methodologies all in one platform.

SOTG and MFour Studio
Surveys on the Go & MFour Studio

Your consumers are unique.

Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.

Point of Emotion

The MFour difference.

v = Validated consumers
+ = app, web, and location behavior data

Our Fair Trade Data® commitment.

  • Tier 1 – Top-rated panel by Qualtrics
  • Rated #1-panel quality provider by three survey data platform providers
  • Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
  • Top-rated research app on IOS and Android 170k + 4.5-star reviews  
Our Fair Trade Data® commitment. 

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Book a Demo

See how MFour can enhance your business through validated market research — book a demo today.

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