vTracker+™ provides us with the why behind the buy 
Infographic
How and where NFL fans watch the action.
Our latest infographic reveals where consumers plan to watch NFL games this season. While it…
Validate your data. Trust your insights.
Top-Rated Consumer Panel
In-Store & Exit Surveys
App & Web Visit Surveys
Live Reporting & Analysis
Every company who has put us to the test agrees, we provide the highest quality data in research. Experience *91% higher consumer data quality for increased NPS, better brand awareness, & improved purchase intent.
*Top 10 MR, Research-on-Research 1/1/23 – 2/10/24
vSurveys+™, vTracker+™, iOOH™
Consumer data you can trust.
Product Perception
Track shopper perception and interactions with products at shelf level.
Retailer Experience
- Product Experience Ratings
- Product Display Experience Ratings
- Store Experience Ratings
Brand Promoter
Measure messaging effectiveness, assess brand awareness & boost engagement.
Reasons for Purchasing
% of Total
Customer Sat & Experience
Track omnichannel visit impacts. Benchmark competitors & increase loyalty.
Net Promoter Score
Your NPS Score increased from 50-65 this quarter.
*See Drivers
TRUSTED BY COMPANIES LARGE & SMALL
The future of
consumer data
Dr. Gavan Fitzsimons, Professor of Marketing and Psychology
vTracker+™ provides us with the why behind the buy
Director Shopper Insights, Keurig Dr. Pepper Inc
Meet the Tools Behind Trusted Insights
Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.
Meet the tools behind trusted insights.
Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.
vConsumer Panel™
The only validated mobile consumer panel in the US.
vSurveys+™
Trusted insights built on behavior driven research methodologies.
vTracker+™
A personalized KPI dashboard powered by trended vSurveys+™
MFour Studio™
An end to end platform designed to meet researchers’ needs.
Continuous consumer discovery.
Your consumers are always active, your research should be too.
2.5 Billion
App, Web & Location Events
Updates daily.
Advantages of validated research.
Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.
Increase incidence
Faster fielding times
Richer consumer feedback
Lower costs
Studio: Build, monitor & report.
Consumer targeting and feasibility options for location, app & web methodologies all in one platform.
Your consumers are unique.
Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.
The MFour difference.
v = Validated consumers
+ = app, web, and location behavior data
Our Fair Trade Data® commitment.
- Tier 1 – Top-rated panel by Qualtrics
- Rated #1-panel quality provider by three survey data platform providers
- Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
- Top-rated research app on IOS and Android 170k + 4.5-star reviews
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