Traditional market research is fragmented, resulting in chaotic and unreliable data. 
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Red, white, and bargains: Discover the top retailer apps for 4th of July shoppers!
As the 4th of July holiday approaches, we’ve noticed an interesting trend among people planning…
Validate your research, on a single platform.
Validated Consumers
OmniTraffic® Behaviors
Validated Surveys
End-to-End Platform
MFour blends validated survey data + behavior data to give you real-time insights visualized on one user-friendly platform.
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30%+ of all traditional market research data is fraudulent.
Traditional market research is fragmented, resulting in chaotic and unreliable data.
Chris St. Hilaire, CEO of MFour Mobile Research
Validation: The future of market research.
Smartphone technology facilitates behavior-driven methodologies, providing researchers with more reliable and verified insights.
Tab 2 content.
“The future of consumer data.”
Dr. Gavan Fitzsimons, Professor of Marketing and Psychology
Continuous consumer discovery
Your consumers are always active, your research should be too.
2.5 Billion
App, Web & Location Events
Updates daily.
Advantages of validated research.
Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.
Increase incidence
Faster fielding times
Richer consumer feedback
Lower costs
Studio: Build, monitor & report.
Consumer targeting and feasibility options for location, app & web methodologies all in one platform.
Your consumers are unique.
Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.
The MFour difference.
v = Validated consumers
+ = app, web, and location behavior data
Our Fair Trade Data® commitment.
- Tier 1 – Top-rated panel by Qualtrics
- Rated #1-panel quality provider by three survey data platform providers
- Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
- Top-rated research app on IOS and Android 170k + 4.5-star reviews
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