Traditional market research is fragmented, resulting in chaotic and unreliable data. 
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Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Data Quality starts with Validation – Only on Studio.
Validated Consumers
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Validated Surveys
End-to-End Platform
MFour blends validated survey data + behavior data to give you real-time insights visualized on one user-friendly platform.
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30%+ of all traditional market research data is fraudulent.
Traditional market research is fragmented, resulting in chaotic and unreliable data.
Chris St. Hilaire, CEO of MFour Mobile Research
Validation: The future of market research.
Smartphone technology facilitates behavior-driven methodologies, providing researchers with more reliable and verified insights.
Tab 2 content.
“The future of consumer data.”
Dr. Gavan Fitzsimons, Professor of Marketing and Psychology
Continuous consumer discovery
Your consumers are always active, your research should be too.
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Updates daily.
Advantages of validated research.
Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.
Increase incidence
Faster fielding times
Richer consumer feedback
Lower costs
Studio: Build, monitor & report.
Consumer targeting and feasibility options for location, app & web methodologies all in one platform.
Your consumers are unique.
Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.
The MFour difference.
v = Validated consumers
+ = app, web, and location behavior data
Our Fair Trade Data® commitment.
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- Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
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