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This privacy policy is effective as of November 20, 2021. MFour Mobile Research, Inc. (“MFour,” “we,” “us,” “our”) is committed to protecting the privacy and security of your personal information. We also want to be upfront and clear about information we collect, how we use it and your rights. MFour is a market research technology company providing services, including sharing data, to other market research companies, 3rd parties operating in the ad tech sector, companies providing products and services to consumers, and other parties (collectively “Partners”)” for the purposes of market research, commercial marketing, and other purposes. This Privacy Policy explains how we collect, use, and share information when individuals (“you”) visit or interact with our websites including,,, and (the “Sites”), and the Surveys On The Go® mobile application (the “SOTG App”). The Sites and the SOTG App together are called the “Services” in this Privacy Policy. The SOTG App is available in the Apple App Store and Google Play Store. If you download the SOTG App, you will be able to create an account and receive and respond to surveys that we conduct for our use or on behalf of our Partners. We offer you incentives in exchange for your survey participation. We share survey results and other information collected through the SOTG App with our Partners who typically use the information we provide to conduct and improve their products, services, and advertising. From time to time, we may permit selected third parties to provide you with additional survey opportunities in the SOTG App. If you decide to participate in those additional opportunities, your participation in those third-party surveys will be directly with those third parties and will not be governed by this Privacy Policy. The SOTG App is not offered outside the United States. For US individuals who use the SOTG App, we may use the information that we collect (as described below) to avoid sending you surveys from us or a third party while traveling outside the United States.

1. Types of information collected and how we collect them

Personal information you provide to us
When you use the Services, we collect personal information that you provide to us. This information may include your name, address, telephone number, email address, zip code, demographic information (such as your age, gender, income, education level, etc.) and other information. We collect this information when you voluntarily provide it to us when creating an account after downloading the SOTG App and when you use the SOTG App to update your account information. We will use demographic and other information you provide to help us

send you relevant surveys and for other purposes. If you participate in a survey, we will collect information and responses that you provide in the course of the survey. For some surveys, this may include photo, audio, and video information that you provide. If you use our Facebook log- in tool, we may collect the information you choose to make publicly available through your Facebook profile such as your name, date of birth, email address, and residence location. You can control what specific information is made public through your use of your Facebook privacy settings.

Personal information collected automatically
We collect certain personal information automatically through the SOTG App and when you visit the Sites.  Personal information that is automatically collected includes the following:

  • Geographic Location Information. If permitted on your device and with your permission, the SOTG App may automatically collect and use your precise location information to provide you with geographically focused survey opportunities from us and our Partners, to identify and analyze consumer trends and patterns and to maintain and improve our Services. We may also permit selected third parties to collect and use your precise location data through our SOTG App to provide you additional survey opportunities from those third parties. You will receive prior notice and must give your consent before your geographic location is collected through the SOTG App (in the event that you share your device with another person, please be aware that this person could change these permissions on your behalf). If you do not want to provide your location information through the SOTG App, you may use the settings available on your mobile device to limit this sharing.
  • Usage and Device Data. We may automatically collect certain types of usage and device data when you visit our Sites or use the SOTG App. This information is collected by us through a variety of technologies, including cookies, location-identifying technologies and similar technology.  For example, we use session and persistent cookies, and other similar technologies, to make it easier for you to navigate our Services, to provide a better experience for you when you participate in surveys, and for quality control and validation purposes. Cookies are small text files or other forms of data which are stored on a computer by a website and can store certain information about the internet browsing activity on that computer. You may be able to disable and/or delete cookies via your browser and/or plug-in settings; however, this may: (1) decrease the functionality of the websites you visit; (2) limit your ability to use and view our services; and (3) limit your participation in the Services, including incentivized surveys. Even if you disable cookies, we may collect and use other information that identifies your device over time to provide our services. We may collect information automatically when you visit the Site that includes, for example, browser type, IP address, pages visited and other activities on the Services, information about your other online activities, streaming video services you use and the content you watch, device type, type of browser and operating system, and time and date of visit. We also collect information about your device and its software, such as your Ad-ID, device ID, Device manufacturer, device type, device model, operating system and version and wireless carrier/provider information, IP address, browser type, Internet service provider, platform type, device type, operating system, date and time stamp, a unique ID (that allows us to uniquely identify your browser, mobile device, or your account), the date and time of your visit or when you download our app and other similar information.
  • TrackCash Weekly Program. TrackCash Weekly is an optional program that allows you to participate in more surveys. If we invite you to participate in TrackCash Weekly and you choose to participate, you will allow us to automatically collect the following additional information through the SOTG App about your activities on your device:
  • Information about your device’s network connections
  • All webpages that you visit on the device
  • All apps that you use on the device – as well as information about how you use the apps and the apps that you install and uninstall (if permitted by your operating system)
  • Activities and purchases you make on Amazon and other e-commerce apps and websites
  • Logs of SMS messaging (but not the content of messages)

Information collected through TrackCash Weekly will be combined with other information  we collect automatically, from third parties or you provide to us, and will be used and shared as described in this Privacy Policy.

You can use the Services without enrolling in TrackCash Weekly. To enroll in TrackCash Weekly, you must enroll in the SOTG App and take certain additional steps such as downloading an SSL certificate, granting access to “Survey” capabilities through your operating system, and downloading a Virtual Private Network (VPN) tool that allows us to collect the additional activity data. If you do not want us to collect the additional activity data described above, then do not enroll in TrackCash Weekly. Even if you do not enroll in TrackCash Weekly, we can still collect other information through the Services as described in other sections of this Privacy Policy.

If you choose to enroll in TrackCash Weekly, you can permanently disable or temporarily pause the additional activity data collection at any time. You can pause or disable TrackCash Weekly using controls within our app. However, if you want to remove the data collection tools that you installed for TrackCash Weekly from your device, then you must follow the additional instructions which will be emailed to you when you disable TrackCash Weekly.  Pausing or disabling TrackCash Weekly will not pause or disable any other data collection through our Services, and you will continue to receive surveys through the SOTG App.Person information from third partiesWe also obtain personal and other information about you from third parties, which we often combine with personal information we collect automatically, or you provided to us. For example, Partners and other parties may provide us with your AdID, demographic and address information, device identifiers and other device and other information.  We may also use analytics services provided by third parties. These service providers may use cookies or other technologies to collect information about your online activities on the Sites, how you use the SOTG App and other sites and apps over time for analytics purposes. 

If you no longer want us to collect information from you through the SOTG App, you can stop responding to surveys and uninstall the app. We may continue to use and share the information that you previously provided, as described in this Privacy Policy.

2. How we use your personal information

We use the information we collect for purposes described in this Privacy Policy or as otherwise disclosed to you on our Sites and in the SOTG App.  For example, we use information we collect for:

  • Providing you with relevant survey opportunities. For example, demographic information may be used to match you to types of consumers a Partner may want to survey. Or, your location data may be used to offer you surveys while you are visiting a specific location such as a store or restaurant.
  • Market research, including sharing data, to other market research companies, 3rd parties operating in the ad tech sector, companies providing products and services to consumers, and other parties for the purposes of market research, commercial marketing, and other purposes.
  • Conducting our research and analysis to improve our products and services, identify consumer trends, develop consumer segments and other market research purposes.
  • Our compliance with laws and legal obligations and maintaining the security of our Services and your information.
  • Detecting and preventing fraudulent users of the Services and survey responses and other fraudulent activities.
  • Paying incentives to you using your email address or other information.
  • Communicating with you such as responding to your comments or questions, authenticating your identity and providing you with updates to our products and services.
  • Monitor, administer, and enhance our Services, including troubleshooting, data analysis, testing, research, statistical, and survey purposes.

We retain your SOTG App account on information over time in order to provide the Services to you, including to offer you additional survey opportunities for Partners or for our internal research. If you participate in our surveys, the survey responses that you provide will be used only for market research. We will not use or share your responses for direct marketing.

3. Disclosures of personal information

We want you to understand when and with whom we share your personal information.  We may disclose your personal information in the ways described below.  We do not sell or provide your personal information to Partners for their use in marketing and advertising products or services to you.

  • To our Partners, which handle the information according to their own privacy policies. We share information with our Partners to provide them with our services or for their own purposes. Typically, the information we share with Partners can include personal information, survey responses, geolocation information, and/or demographic information associated with unique identifiers such as hashed email addresses, device identifiers, or other alphanumeric identifiers used for internal purposes. If you participate in the TrackCash Weekly program, data collected through that program will be also shared with Partners. We may also provide Partners with aggregate reports that include combined demographic or other survey data.
  • Authorized third-party vendors and service providers.​ In some cases, we share personal data with authorized contractors, subcontractors, third-party vendors, and service providers who help us operate our business and provide the Services.  For example, we may share personal information with service providers that provide services such as web hosting, data analysis and reporting, auditing and compliance, network and data security and identifying consumer demographics and geolocation.
  • Legal purposes.​ We disclose personal information when we believe in good faith that the law requires it, pursuant to a court order, subpoena, warrant, in response to a law enforcement request, as otherwise required or requested by law, regulation, or government authority programs; disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the law or our rights or interfering with (either intentionally or unintentionally) use of Services or to protect our rights or the rights or safety of others; and for other legal related purposes.
  • Business event. We may disclose personal information in connection with an actual or potential sale of stock or assets, merger, or any other change of control transaction (including in bankruptcy), or in the case of a bulk or partial sale, or other transfer (including third party panelist administration) of information to another research organization / end user;
  • With your consent​. We share personal information for any other purpose disclosed to you with your consent

We may also share and disclose information that is aggregated, de-identified or otherwise does not specifically identify you or your device, in our discretion. We restrict our Partners by contract from using information collected through the Platform for direct marketing back to you.

4. Third-party links & tools

Our Services may provide links to third-party websites or apps including offers and links to additional survey opportunities on third-party platforms. We do not control the privacy practices of those websites or apps, and they are not covered by this Privacy Policy. You should review the privacy policies of other websites or apps to learn about their data practices.

Our Services may also include integrated social media tools, such as our Facebook log-in tool.  If you use these tools to share personal information or you otherwise interact with these features on the Services, those companies may collect information about you and may use and share such information in accordance with your account settings, including by sharing such information with us and the general public.  Your interactions with third-party companies and your use of their features are governed by the privacy notices of the companies that provide those features.  We encourage you to carefully read the privacy notices of any accounts you create and use.

5. Updating your personal information or deactivating your SOTG account

If you have a SOTG App account, you can review, change or update your personal information associated with your account under the “Profile” tab in the SOTG App.

You can also ask us to delete your personal information related to your SOTG App account from our active files by emailing us at We may still retain some personal information as needed for legal and recordkeeping purposes. A request to delete your personal information will not affect any information that we previously shared with Partners or other third parties as described above. In all other cases, we will retain information as long as required by law or as long as needed for our business purposes. If you no longer want us to collect information from you via the SOTG App, you can delete the SOTG App from your device.  We will keep your information in our records in case you want to reinstall the SOTG Application and reactivate your account. We may also continue to use and share the information that you previously provided, as described in this Privacy Policy.

6. Minors under 16

We do not knowingly collect personal information from individuals under the age of 16 on our Services. If we learn that a person under 16 has provided us with personal information, we will endeavor to delete that information from our database. If you are a parent or legal guardian and believe that your child who is under 16 may have given us personal information, contact us.

7. Nevada privacy rights

Under Nevada law, Nevada residents may submit a request directing us not to make certain disclosures of personal information we maintain about them. To exercise this right, you may contact us as follows:

  • Using this link.
  • Toll-free telephone call. You may submit requests by calling our toll-free request line at  1-800-418-9018
  • In the SOTG App. If you have an account with us, you may submit requests using the Privacy Center in the SOTG App. The Privacy Center is in the Profiles section of the SOTG App.

8. California privacy rights

This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” that is subject to the CCPA.  Consumers with disabilities may access this notice by using a standard screen reader.

Personal Information We Collect, Disclose for a Business Purpose, and Sell.
In the past 12 months, we have collected the categories of personal information about California consumers listed below

  • Personal and online identifiers such as first and last name, email address, postal address or IP Address;
  • Characteristics of protected classifications under California or federal law (such as race or gender);
  • Commercial or transactions information (such as records of personal property or products or services purchased, obtained or considered);
  • Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement);
  • Usage and device data;
  • Geolocation information;
  • Education information;
  • Inferences drawn from the above information about your predicted characteristics and preferences;
  • Other information about you that is linked to the personal information above.

Categories of Sources From Which Information is Collected.
We collect this personal information from the following categories of sources:

  • Consumers;
  • Partners (as defined in this Privacy Policy);
  • Social Networks;
  • Service providers;
  • Consumer data resellers.

Why We Collect, Use, and Share California Information.
In the past 12 months, we used, disclosed or sold the personal information we collect for our commercial and business purposes, as further described in this Privacy Policy.  These commercial and business purposes include, without limitation:

  • Our commercial purposes, including:
    • Providing you with relevant surveys
    • Providing our services to Partners
    • Market research for Partners to improve their products, services and advertising.
    • Our market research and analysis to provide services to Partners, improve our products and services, identify consumer trends, develop consumer segments and other market research purposes.
  • Our business purposes as identified in the CCPA, which include:
    • Auditing related to our interactions with you;
    • Legal compliance;
    • Detecting and protecting against security incidents, fraud, and illegal activity;
    • Debugging;
    • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics;
    • Internal research for technological improvement;
    • Internal operations;
    • Activities to maintain and improve our services; and
    • Other one-time uses.

Recipients of California Personal Information.
During the past 12 months, we disclosed, shared or sold the categories of personal information designated above to the categories of third parties listed below.

  • Partners;
  • Service providers.

Your Rights Regarding Personal Information.
California residents have certain rights with respect to the personal information collected by businesses.  If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • For certain categories of personal information, the right to request a list of what personal information (if any) we disclosed to third parties in the preceding calendar year and the names and addresses of those third parties;
  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;
  • The right to request that we delete the personal information we have collected from you or maintain about you.
  • The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales, including survey opportunities.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:

  • Using this link.
  • Toll-free telephone call. You may submit requests by calling our toll-free request line at  1-800-418-9018
  • In the SOTG App. If you have an account with us, you may submit requests using the Privacy Center in the SOTG App. The Privacy Center is in the Profiles section of the SOTG App.

Verification Process and Required Information.
Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.  You may be required to provide the following for verification purposes:

  • Your first and last name
  • Your email address
  • Your telephone number

Authorized Agent.
You may designate an authorized agent to make a CCPA request on your behalf by providing us with a power of attorney or your written permission to allow the authorized agent to submit the request on your behalf and verification of your identity.

Minors’ Right to Opt In.
We do not sell the personal information of minors under 16 years of age.

9. Changes to our privacy policy

We reserve the right to modify or revise this Privacy Policy at any time and in our sole discretion. We will post any changes to this Privacy Policy on our Services. We encourage you to revisit this policy regularly to stay informed about how we collect, use, and share your information.

10. Contacting us

If you have questions or concerns about this Privacy Policy or the use or disclosure of your information as described in this Privacy Policy, please contact us through support in the SOTG App or at

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