Readymade
Research

What would you pay for pre-packaged insights from dozens of leading brands? We’ll give it to you for free: nearly 2,000 entries gathered over three years, all there for you to see.

What would you pay for pre-packaged insights from leading brands? We’ll give it to you for free: 2,000 entries gathered over three years.

Category	Insight	Month	Year
Snacks	3% of Target shoppers say their favorite chocolate candies are 3 Musketeers or Baby Ruth.	March	2021
Drinks	41% of consumers think Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each.	January	2021
Drinks	Only 14% of consumers think 5 Hour Energy has the best quality comared to other energy drinks, and even less (11%) think it has the best taste.	January	2021
Convenience	7-Eleven and Dollar General are in the top 10 most visited locations by the working-class.	July	2021
Convenience	7-Eleven was the #5 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Convenience	7-Eleven was the #9 venue for females, and it was trending +1% in MoM active shoppers.	July	2021
Drinks	29% of soda drinkers say original Mountain Dew is best, 23% say Baja Blast.	August	2021
Drinks	35% of soda drinkers buy soda as an individual 20 oz bottle, 31% buy 12/12oz packs.	August	2021
Drinks	42% of the Dr. Pepper purchasers at 7-Eleven drink it at least daily, 28% drink it 2 to 3 times a week.	August	2021
Drinks	48% of soda drinkers prefer original Dr. Pepper, 17% say Cherry + Cherry Vanilla.	August	2021
Drinks	77% bought a soda on today’s trip to 7-Eleven.	August	2021
Drinks	79% of those who purchase Dr. Pepper at 7-Eleven drink it in the afternoon.	August	2021
Drinks	84% of soda drinkers visiting Taco Bell have tried Mountain Dew Baja Blast.	August	2021
Drinks	Of soda-drinking consumers leaving 7-Eleven, 60% chose a brand because they were craving it, 44% because it’s the brand they always go with.	August	2021
Drinks	63% of males who shopped on Black Friday went to Best Buy.	August	2021
Drinks	Of soda-drinking consumers leaving 7-Eleven, 87% who drank Dr. Pepper most said they do it for taste.	August	2021
Other	accuweather.com was the #37 website for females, and it was trending +7% in MoM active visitors.	July	2021
Other	Photoshop Express app usage is ↑432% this month for 18-34 year olds. Fake vaccine cards?	June	2021
Health	59% of consumers prefer to use Advil to reduce pain.	April	2020
Grocery	25% who used a cashier also purchased a point-of-sale item.	July	2020
Grocery	44% self-checkout for convenience— and 41% for speed.	July	2020
Grocery	46% like online shopping MORE than they do in-store.	July	2020
Grocery	53% choose self-checkout over cashier-assisted.	July	2020
Grocery	98% will self-checkout in the future.	July	2020
Grocery	99% satisfied with self-checkout.	July	2020
Grocery	23% of consumers chose to shop at Albertsons more often than other nearby grocery stories.	February	2021
Grocery	Aldi was the #31 venue for females, and it was trending -6% in MoM active shoppers.	July	2021
Grocery	Aldi was the #41 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Health	34% of shoppers use Aleve to reduce pain.	April	2020
eCommerce	Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes.	July	2021
Health	26% of consumers who take allergy medicine use Allegra to treat their symptoms.	April	2020
eCommerce	16% of responders were most likely to buy pet supplies on Amazon Prime, 10% on Walmart Plus, 9% on another app, 33% in a Walmart store, and 33% in another store.	September	2020
eCommerce	22% of responders were most likely to buy home, garden, and tool products on Amazon Prime, 11% on Walmart Plus, 6% on another app, 37% in a Walmart store, and 24% in another store.	September	2020
eCommerce	23% of responders were most likely to buy clothing, shoes, and jewelry items on Amazon Prime, 8% on Walmart Plus, 10% on another app, 24% in a Walmart store, and 35% in another store.	September	2020
eCommerce	29% of responders were most likely to buy beauty and health products on amazon Prime, 10% on Walmart Plus, 5% on another app, 32% in a Walmart store, and 24% in another store.	September	2020
eCommerce	33% of responders were most likely to buy sports and outdoor items on Amazon Prime, 8% on Walmart Plus, 4% on another app, 23% in the Walmart store, and 32% in another store.	September	2020
eCommerce	38% of responders were most likely to buy electronics and computers on Amazon Prime, 10% on Walmart Plus, 11% on another app, 18% at the Walmart store, and 23% at another store.	September	2020
eCommerce	38% of responders were most likely to buy toys, kids, and baby items on Amazon Prime, 10% on Walmart Plus, 4% on another app, 24% in the Walmart store, and 24% in another store.	September	2020
eCommerce	42% of responders were most likely to buy movies on Amazon Prime, 8% on Walmart Plus, 14% on other apps, 20% in the Walmart store, and 17% in another store.	September	2020
eCommerce	42% of responders were most likely to buy Music and games on Amazon Prime, 10% on Walmart Plus, 15% on another app, 15% in the Walmart store, and 16% at another store.	September	2020
eCommerce	6% of responders were most likely to buy food and groceries on Amazon Prime, 14% on Walmart Plus, 3% on another app, 37% in a Walmart store, and 40% in another store.	September	2020
eCommerce	63% of respondents were most likely to buy books on Amazon Prime, 15% on other apps, 13% in the Walmart store, and 17% at other stores.	September	2020
eCommerce	Of consumers planning to shop on Black Friday 2020, 82% shopped on Amazon.	November	2020
eCommerce	16% of Gen Z spends $101 to $500 every month on Amazon.	March	2021
eCommerce	28% of Gen Z spends $10 to $20 every month on Amazon.	March	2021
eCommerce	4% of Gen Z spends over $500 every month on Amazon.	March	2021
eCommerce	43% of Gen Z spends $21 to $100 every month on Amazon.	March	2021
eCommerce	9% of Gen Z spends under $10 every month on Amazon.	March	2021
Video	53% of consumers use Prime Video for entertainment.	June	2020
eCommerce	Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes.	July	2021
eCommerce	Amazon Prime Music was the #48 app for males, and it was trending -4% in MoM active users.	July	2021
eCommerce	Amazon Shopping was the #11 app for females, and it was trending +8% in MoM active users.	July	2021
eCommerce	Amazon Shopping was the #14 app for males, and it was trending +9% in MoM active users.	July	2021
eCommerce	amazon.com was the #2 website for females, and it was trending +1% in MoM active visitors.	July	2021
eCommerce	amazon.com was the #3 website for males, and it was trending +1% in MoM active visitors.	July	2021
eCommerce	73% of millennials are Amazon Prime members.	February	2020
Grocery	32% of Alexa owners are extremely likely to use her help for Amazon Fresh orders.	February	2021
Grocery	41% of consumers have already ordered groceries from Amazon at least once.	February	2021
Grocery	43% of consumers say the Amazon Dash cart sounds great, easy, and helpful.	February	2021
Grocery	71% of consumers said they’re more likely to use Amazon Fresh online than in-store.	February	2021
Grocery	82% are at least somewhat comfortable with very limited in-store human interaction.	February	2021
eCommerce	85% of consumers spend $20+ on Amazon each month.	February	2021
eCommerce	89% of Amazon users are likely to sign up for—or use, Amazon Prime Rewards to earn 5% back.	February	2021
Grocery	89% of consumers are at least slightly likely to sign up for or try ordering on Amazon Fresh.	February	2021
Grocery	95% of consumers are willing to buy from Amazon Fresh with no delivery charge.	February	2021
eCommerce	84% of men planned to shop on Amazon for Cyber Monday.	December	2020
Music	Amazon Prime Music was the #46 app for females, and it was trending -1% in MoM active users.	July	2021
Music	In the time span of one month, Tidal saw 187% more Gen Z active users while Spotify and Amazon stayed nearly flat.	July	2021
Video	26% of consumers would cancel their Prime Video subscription, if they had to pick one.	October	2020
Video	50% of streaming users ranked Prime Video first in terms of ease when using the service, while only 11% ranked it last.	October	2020
Video	56% of streaming consumers stream Prime video.	October	2020
Video	AMCtheatres.com hosted 115% more website visitors last month than the month prior.	July	2021
Travel	AA.com (American Airlines) saw 120% more website visits from May to June, 2021.	July	2021
Other	aol.com was the #39 website for females, and it was trending -24% in MoM active visitors.	July	2021
Other	Apartmentlist.com website visits are up 100% for Caucasians this month.	July	2020
Technology	In New York, foot traffic to Apple is up 26%.	July	2020
Technology	12% of consumers use Safari as their browser of choice at work.	February	2021
Technology	17% of consumers use Apple at work.	February	2021
Technology	53% of consumers would choose a MacBook over Surface (21%) or Chrome (20%).	February	2021
Technology	70% would choose iPhone over the Surface Pro (16%) or Google Pixel (8%).	February	2021
Restaurant	Foot traffic visitation to Applebees declined by 5% this month compared to last month.	August	2021
Restaurant	Arby’s was the #47 venue for females, and it was trending -5% in MoM active shoppers.	July	2021
Restaurant	Arby’s was the #50 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Other	archiveofourown.org was the #15 website for females, and it was trending +6% in MoM active visitors.	July	2021
Travel	ARCO was the #21 venue for females, and it was trending -1% in MoM active shoppers.	July	2021
Travel	ARCO was the #23 venue for males, and it was trending -9% in MoM active shoppers.	July	2021
Technology	Of 200 observed mobile users, 11% recently switched just to try something new.	September	2020
Technology	Of 200 observed mobile users, 17% recently switched to get on a family plan.	September	2020
Technology	Of 200 observed mobile users, 22% recently switched for better cell service.	September	2020
Technology	Of 200 observed mobile users, 33% had a bad experience with their last provider.	September	2020
Technology	Of 200 observed mobile users, only 11% recently switched to get a discount.	September	2020
Technology	27% of 10+ year AT&T users are open to switching in the next 2 years.	November	2020
Technology	att.com was the #45 website for females, and it was trending +7% in MoM active visitors.	July	2021
Technology	att.com was the #47 website for males, and it was trending +15% in MoM active visitors.	July	2021
Travel	AutoZone was the #44 venue for males, and it was trending 4% in MoM active shoppers.	July	2021
Snacks	3% say their favorite chocolate candies are 3 Musketeers or Baby Ruth.	March	2021
Dating	OKCupid‘s active Gen X app users rose 177% and Badoo‘s rose 194% from May to June, 2021.	July	2021
Restaurant	Baskin Robbins is at 70% more visits from Asian Americans this month.	July	2020
Specialty	Hispanics hit the Bath and Body Works website 91% more than last month.	July	2020
Health	10% of consumers use Bayer to reduce pain.	April	2020
Health	When treating sinus problems or allergies, 52% of consumers use Benadryl.	April	2020
Specialty	55% of consumers said Best Buy is where they were headed on Black Friday.	November	2020
Specialty	63% of men showed up to Best Buy on Black Friday.	November	2020
Specialty	31% of shoppers use Best Buy’s curbside pickup service to buy video games.	May	2020
Specialty	36% of shoppers use Best Buy’s personalized pickup service because CVS is faster.	May	2020
Specialty	39% of Best Buy shoppers are using the pickup service to buy computers and tablets.	May	2020
Specialty	46% of shoppers use Best Buy’s personalized pickup service because CVS is closer to home.	May	2020
Specialty	49% of shoppers use Best Buy’s personalized pickup service because it is easier to go to CVS.	May	2020
Specialty	53% of shoppers like Best Buy’s pickup service because it is flexible.	May	2020
Specialty	68% of shoppers did not know Best Buy’s personalized pickup service was an option.	May	2020
Specialty	69% of shoppers like Best Buy’s curbside delivery because it is easy, while 66% of shoppers like Best Buy’s curbside delivery because it is fast.	May	2020
Specialty	69% of shoppers say they would be interested in trying Best Buy’s personalized pickup service.	May	2020
Specialty	72% of Best Buy shoppers think speed and saving time is important when shopping.	May	2020
Specialty	73% of CVS customers were likely to use Best Buy’s curbside delivery for their next purchase.	May	2020
Specialty	78% of shoppers are likely to use Best Buy’s curbside delivery for their next purchase.	May	2020
Specialty	78% of shoppers said that they have not used Best Buy’s delivery option at CVS.	May	2020
Specialty	84% of customers were very satisfied with Best Buy curbside pickup.	May	2020
Specialty	84% of shoppers say online shopping before the pickup was easy.	May	2020
Specialty	49% of online shoppers also visited the physical Best Buy store.	May	2020
Specialty	Only 27% of shoppers shop with Best Buy’s curbside pickup to purchase cell phones.	May	2020
Specialty	55% of gamers visited Best Buy once a month, or more.	March	2021
Specialty	24% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw items on display, and bought at least one.	July	2020
Specialty	bestbuy.com was the #24 website for males, and it was trending +1% in MoM active visitors.	July	2021
Specialty	bestbuy.com was the #47 website for females, and it was trending -15% in MoM active visitors.	July	2021
Specialty	16% of Best Buy shoppers preferred Brick & Mortar prices.	August	2020
Specialty	19% of Best Buy shoppers purchased an appliance, computer or TV/home theater product.	August	2020
Specialty	27% of Best Buy shoppers preferred A&W prices.	August	2020
Specialty	29% of Best Buy consumers prefer App & Web for more product selection.	August	2020
Specialty	34% of Best Buy consumers prefer to shop in-store because they can get better tech assistance.	August	2020
Specialty	34% of Best Buy online shoppers were upgrading to a new/better model.	August	2020
Specialty	34% of Best Buy shoppers preferred to purchase a product from A&W.	August	2020
Specialty	35% of Best Buy consumers prefer to shop in-store because they can get the product the same day.	August	2020
Specialty	36% of Best Buy shoppers did buy.	August	2020
Specialty	37% of Best Buy consumers prefer online shopping because it provides more detailed product information.	August	2020
Specialty	42% of Best Buy consumers prefer to shop in-store.	August	2020
Specialty	45% of Best Buy in-store shoppers were upgrading to a new/better model.	August	2020
Specialty	47% of Best Buy shoppers preferred to purchase a product in-store.	August	2020
Specialty	49% of cross shoppers also visited the physical Best Buy store.	August	2020
Specialty	57% of Best Buy consumers prefer shopping online vs. in-store when comparing products.	August	2020
Specialty	57% of Best Buy in-store shoppers were satisfied with their shop.	August	2020
Specialty	57% of shoppers enjoyed shopping in Best Buy stores.	August	2020
Specialty	64% of Best Buy online shoppers were satisfied with their shop.	August	2020
Specialty	64% of Best Buy shoppers did not buy.	August	2020
Specialty	64% of shoppers enjoyed shopping on Best Buy’s app.	August	2020
Specialty	66% of cross shoppers visited the Best Buy website first.	August	2020
Specialty	68% of consumers also visited Best Buy’s digital site before going in-store.	August	2020
Specialty	70% of Best Buy shoppers prefer to shop at a physical store.	August	2020
Specialty	86% of Best Buy online shoppers intended to return.	August	2020
Specialty	91% of Best Buy in-store shoppers intended to return.	August	2020
Travel	Best Western saw 49% more middle-class visitors from May to June, 2021.	July	2021
Grocery	72% of consumers are familiar with the brand Beyond Meat, and 65% are familiar with Impossible Foods.	January	2021
Dating	U.S. Caucasian consumers spiked 230% for active users of Bigo Live this month.	July	2020
Restaurant	23% of PetSmart shoppers usually buy Blue Buffalo pet food.	July	2020
Restaurant	41% of Blue Moon consumers favor it for its taste.	March	2021
Drinks	43% of LaCroix buyers purchase Bubly.	November	2020
Restaurant	Foot traffic visitation to Buffalo Wild Wings declined by 1% this month compared to last month.	August	2021
Restaurant	61% of consumers prefer McDonald’s to Burger King overall.	March	2021
Restaurant	63% of consumers say McDonald’s is faster than Burger King.	March	2021
Restaurant	69% of consumers visit Burger King for better burgers than McDonald’s.	March	2021
Restaurant	71% of consumers like Burger King more than McDonald’s for their variety of meatless options.	March	2021
Restaurant	77% of consumers prefer McDonald’s fries over Burger King’s fries.	March	2021
Restaurant	85% of consumers order from both McDonald’s and Burger King’s value menus.	March	2021
Restaurant	Burger King was the #17 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Restaurant	Burger King was the #18 venue for females, and it was trending +1% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Burger King declined by 3% this month compared to last month.	August	2021
Other	ca.gov was the #23 website for females, and it was trending -26% in MoM active visitors.	July	2021
Other	ca.gov was the #37 website for males, and it was trending -14% in MoM active visitors.	July	2021
Grocery	53% prefer to purchase Campbell’s for soup.	March	2021
Finance	capitalone.com was the #31 website for females, and it was trending -1% in MoM active visitors.	July	2021
Finance	capitalone.com was the #39 website for males, and it was trending +16% in MoM active visitors.	July	2021
Convenience	Casey’s was the #38 venue for females, and it was trending -6% in MoM active shoppers.	July	2021
Convenience	Casey’s was the #45 venue for males, and it was trending -5% in MoM active shoppers.	July	2021
Snacks	20% of Costco shoppers say their favorite brand of crackers is CheezIt.	March	2021
Travel	Chevron was the #24 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Travel	Chevron was the #25 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Restaurant	Chick-Fil-A was the #13 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Restaurant	Chick-Fil-A was the #18 venue for males, and it was trending -5% in MoM active shoppers.	July	2021
Restaurant	Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.	July	2021
Restaurant	Foot traffic visitation to Chick-fil-A declined by 5% this month compared to last month.	August	2021
Finance	Chime was the #37 app for females, and it was trending -1% in MoM active users.	July	2021
Finance	Chime was the #50 app for males, and it was trending -7% in MoM active users.	July	2021
Restaurant	Chipotle Mexican Grill was the #38 venue for males, and it was trending -7% in MoM active shoppers.	July	2021
Restaurant	Chipotle Mexican Grill was the #48 venue for females, and it was trending -5% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Chipotle Mexican Grill declined by 6% this month compared to last month.	August	2021
Snacks	31% of consumers said they favor Chips Ahoy! when purchasing cookies.	March	2021
Restaurant	Chuck E. Cheese is up 47% in walk-ins this month.	July	2020
Games	chumbacasino.com was the #19 website for females, and it was trending +27% in MoM active visitors.	July	2021
Games	chumbacasino.com was the #23 website for males, and it was trending +24% in MoM active visitors.	July	2021
Video	Millennial foot traffic at Cinemark is also up 25% from May to June.	July	2021
Convenience	Circle K was the #15 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Convenience	Circle K was the #17 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Health	41% of consumers use Claritin to treat allergies or sinus problems.	April	2020
Snacks	10% say their favorite brand of crackers is Club.	March	2021
Other	CNN.com saw 13% less visits while FOX.com saw 11% more.	July	2021
Other	cnn.com was the #22 website for males, and it was trending -6% in MoM active visitors.	July	2021
Other	cnn.com was the #43 website for females, and it was trending -5% in MoM active visitors.	July	2021
Drinks	20% of soda drinkers prefer Diet Coke to Diet Pepsi.	February	2021
Drinks	29% of consumers think that Pepsi tastes better than Coke.	February	2021
Drinks	44% of consumers usually see Coke ads on Social medias and 37% on Outdoor ads. 36% of consumers usually see Coke ads in Restaurants, and 19% on the computer. 18% see Coke ads on mobile devices, and 15% hear Coke ads on the radio.	February	2021
Drinks	50% of consumers think that coke is sweeter, however Pepsi actually is the sweeter one.	February	2021
Drinks	53% remember seeing Coke ads on TV and 48% on Store ads.	February	2021
Drinks	71% of consumers say Coke has memorable commercials.	February	2021
Drinks	71% of consumers think that Coke tastes better than Pepsi.	February	2021
Drinks	76% see Coke or Pepsi ads on TV.	February	2021
Drinks	77% of consumers say that Coke gives them a bigger caffeine boost.	February	2021
Drinks	89% of consumers reach for a Coke or Pepsi at the end of a busy day.	February	2021
Games	Coin Master was the #43 app for females, and it was trending +8% in MoM active users.	July	2021
Finance	Coinbase is currently the #1 app for Millennials, with app use up 357% in 30 days).	June	2021
Finance	Bitcoin Wallet – Coinbase was the #32 app for males, and it was trending -40% in MoM active users.	July	2021
Finance	Coinbase (the #32 app for guys) has 40% fewer active male users than a month ago.	July	2021
Travel	Comfort Inn visits are up 78% for Hispanics from one month prior.	July	2020
Other	74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle.	February	2020
Snacks	4% say that their favorite chocolate candy is Cookies ‘n’ Creme.	March	2021
Other	16% bought Coppertone from seasonal displays at Target during their in-store promo.	April	2021
Other	18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad.	April	2021
Other	25% bought Coppertone from seasonal displays at Walmart during their in-store promo.	April	2021
Other	27% bought Coppertone at Walmart non-sunscreen displays during their in-store promo.	April	2021
Other	45% of Target shopprs remembered the new Coppertone ad at Target.	April	2021
Other	63% of Walmart shoppers recalled the new Coppertone ad at Walmart.	April	2021
Grocery	30% of Costco shoppers find items easier than 6 months ago.	June	2020
Grocery	39% of Costco shoppers are Costco net promoters.	June	2020
Grocery	41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods.	June	2020
Grocery	47% of Costco shoppers shop weekly.	June	2020
Grocery	56% of Costco shoppers go to new stores, for missing items.	June	2020
Grocery	85% of Costco shoppers buy the same amount or more than in COVID.	June	2020
Grocery	41% go to Costco — when they can’t get it at Trader Joe’s or Whole Foods.	June	2021
Grocery	In Los Angeles, Trips to most big-box retailers (like Target + Costco) are noticeably down (6%) and (17%), respectively.	July	2020
Grocery	In Los Angeles, we’re seeing all grocery apps decline. Costco in particular is down 51%, that’s quite a bit compared to Albertson’s, which only dropped 10%.	July	2020
Grocery	Costco was the #49 venue for males, and it was trending -2% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Cracker Barrel declined by 7% this month compared to last month.	August	2021
Discount Shopping	Craigslist.org is the #10 most-visited site for the working-class, trending up 3% MoM.	July	2021
Discount Shopping	craigslist.org was the #12 website for males, and it was trending -9% in MoM active visitors.	July	2021
Discount Shopping	craigslist.org was the #14 website for females, and it was trending -13% in MoM active visitors.	July	2021
Finance	creditkarma.com was the #46 website for females, and it was trending -6% in MoM active visitors.	July	2021
Convenience	31% of shoppers use Best Buy’s curbside pickup service to buy video games.	May	2020
Convenience	36% of shoppers use Best Buy’s personalized pickup service because CVS is faster.	May	2020
Convenience	39% of Best Buy shoppers are using the pickup service to buy computers and tablets.	May	2020
Convenience	46% of shoppers use Best Buy’s personalized pickup service because CVS is closer to home.	May	2020
Convenience	49% of shoppers use Best Buy’s personalized pickup service because it is easier to go to CVS.	May	2020
Convenience	53% of shoppers like Best Buy’s pickup service because it is flexible.	May	2020
Convenience	69% of shoppers like Best Buy’s curbside delivery because it is easy, while 66% of shoppers like Best Buy’s curbside delivery because it is fast.	May	2020
Convenience	69% of shoppers say they would be interested in trying Best Buy’s personalized pickup service.	May	2020
Convenience	72% of Best Buy shoppers think speed and saving time is important when shopping.	May	2020
Convenience	73% of CVS customers were likely to use Best Buy’s curbside delivery for their next purchase.	May	2020
Convenience	78% of shoppers are likely to use Best Buy’s curbside delivery for their next purchase.	May	2020
Convenience	78% of shoppers said that they have not used Best Buy’s delivery option at CVS.	May	2020
Convenience	84% of customers were very satisfied with Best Buy curbside pickup.	May	2020
Convenience	84% of shoppers say online shopping before the pickup was easy.	May	2020
Convenience	88% of shoppers bought something from CVS while they were waiting to pick up their Best Buy order.	May	2020
Convenience	Only 27% of shoppers shop with Best Buy’s curbside pickup to purchase cell phones.	May	2020
Convenience	CVS was the #8 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Convenience	CVS was the #8 venue for males, and it was trending -4% in MoM active shoppers.	July	2021
Convenience	cvs.com was the #35 website for females, and it was trending -20% in MoM active visitors.	July	2021
Convenience	Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.	July	2021
Convenience	21% will shop at either CVS or Walgreens for a quick trip, choosing by proximity.	December	2020
Convenience	36% will usually choose CVS over Walgreens for a quick trip, regardless of proximity.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 34% mostly buy beauty, 21% diet & nutrition products, and only 8% baby/child products.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 53% say CVS has lower prices.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 53% say CVS wins in customer experience.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 57% mostly buy personal care, 55% health & medication, and 46% grocery.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 58% prefer CVS.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 60% say CVS has a wider variety.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 64% say CVS has shorter lines.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 66% say CVS has a better rewards program.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 71% would download their apps for discount offers.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 81% say CVS has longer reciepts.	December	2020
Convenience	Of those who shop at CVS and Walgreens, only 18% would download their apps for curbside pickup or at-home delivery.	December	2020
Restaurant	Dairy Queen was the #30 venue for females, and it was trending -6% in MoM active shoppers.	July	2021
Restaurant	Dairy Queen was the #34 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Dairy Queen declined by 5% this month compared to last month.	August	2021
Grocery	Dasher was the #20 app for males, and it was trending -13% in MoM active users.	July	2021
Grocery	Dasher was the #21 app for females, and it was trending +21% in MoM active users.	July	2021
Restaurant	Foot traffic visitation to Del Taco declined by 4% this month compared to last month.	August	2021
eCommerce	DHgate.com (a Chinese e-commerce marketplace) is up 133% in active Millennial visitors.	July	2021
Video	26% of consumers don’t have cable/DIRECTV.	October	2020
Video	26% of consumers don’t like cable/DIRECTV.	October	2020
Video	26% stream shows/movies because they don’t have cable/DIRECTV.	October	2020
Video	26% stream shows/movies because they don’t like cable/DIRECTV.	October	2020
Social Media	Discord was the #11 app for males, and it was trending +9% in MoM active users.	July	2021
Social Media	Discord was the #14 app for females, and it was trending -3% in MoM active users.	July	2021
Discount Shopping	7-Eleven and Dollar General are in the top 10 most visited locations only for the working-class.	July	2021
Discount Shopping	Dollar General is trending down 11% month over month with the working-class from May to June, 2021.	July	2021
Discount Shopping	Dollar General was the #11 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Discount Shopping	Dollar General was the #6 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Discount Shopping	Dollar Tree was the #12 venue for females, and it was trending -5% in MoM active shoppers.	July	2021
Discount Shopping	Dollar Tree was the #25 venue for males, and it was trending -7% in MoM active shoppers.	July	2021
Restaurant	38% are still using the Dominos app more than before the pandemic.	June	2021
Restaurant	57% of Domino’s app users say it’s more important to order on the app than in-store or over the phone.	June	2021
Grocery	DoorDash takes the lead for best 3rd party app with 52% who say it has the fastest delivery, 46% that say it is the easiest app to use, 43% who think it has the best quality, and the most choices.	November	2020
Grocery	GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.	November	2020
Grocery	GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.	November	2020
Grocery	Of 46% who ordering takeout 2 to 3 times a week during Covid lockdowns, Doordash was the favorite app.	November	2020
Grocery	UberEats came in second to DoorDash with 25% who said it had the fastest delivery, 29% who thought it had the easiest app to use, 26% that say it has the best quality and the most choices.	November	2020
Grocery	DoorDash was the #48 app for females, and it was trending 2% in MoM active users.	July	2021
Technology	DuckDuckGo Search was the #49 app for males, and it was trending -3% in MoM active users.	July	2021
Technology	duckduckgo.com was the #38 website for males, and it was trending +5% in MoM active visitors.	July	2021
Restaurant	Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain.	June	2021
Restaurant	Dunkin’ Donuts was the #10 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Restaurant	Dunkin’ Donuts was the #10 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Grocery	7% of moms bought Earth’s Best Organic Dairy formula.	July	2020
Discount Shopping	eBay was the #26 app for males, and it was trending -8% in MoM active users.	July	2021
Discount Shopping	eBay was the #45 app for females, and it was trending -4% in MoM active users.	July	2021
Discount Shopping	ebay.com was the #13 website for males, and it was trending +1% in MoM active visitors.	July	2021
Discount Shopping	ebay.com was the #20 website for females, and it was trending -3% in MoM active visitors.	July	2021
Discount Shopping	11% of eBay sellers get paid through debit.	February	2021
Discount Shopping	13% of eBay sellers downloaded the app 1 to 2 years ago.	February	2021
Discount Shopping	17% of eBay sellers downloaded the app between 7 to 12 months ago.	February	2021
Discount Shopping	26% of eBay sellers downloaded the app in the last 6 months.	February	2021
Discount Shopping	35% of consumers use eBay to sell products.	February	2021
Discount Shopping	41% of consumers first found out about eBay through a friend or family member.	February	2021
Discount Shopping	41% of eBay sellers sell video games or collectibles.	February	2021
Discount Shopping	42% of eBay sellers sell clothes.	February	2021
Discount Shopping	44% of eBay sellers downloaded the app more than 2 years ago.	February	2021
Discount Shopping	49% of eBay sellers are selling more now in COVID than before.	February	2021
Discount Shopping	52% of eBay sellers sell electronics.	February	2021
Discount Shopping	56% of consumers prefer eBay to buy big items.	February	2021
Discount Shopping	56% of eBay sellers ten to ship, rather than sell locally.	February	2021
Discount Shopping	62% of eBay sellers say it’s easy to sell on ebay.	February	2021
Discount Shopping	69% of consumers prefer eBay to buy small items.	February	2021
Discount Shopping	70% of consumers prefer eBay to sell designer items.	February	2021
Discount Shopping	71% of eBay sellers don’t meet buyers in person.	February	2021
Discount Shopping	76% of eBay sellers get paid through PayPal.	February	2021
Discount Shopping	79% of consumers prefer eBay to buy designer items.	February	2021
Discount Shopping	83% of consumers use eBay to buy products.	February	2021
Discount Shopping	85% of consumers prefer eBay for its big audience.	February	2021
Restaurant	Foot traffic visitation to El Pollo Loco declined by 2% this month compared to last month.	August	2021
Baby	10% of moms bought Enfamil Nutramigen formula or Gerber Good Start Gentle formula on their recent Target Trip.	July	2020
Baby	21% of moms bought Enfamil Gentlease formula on their recent Target Trip.	July	2020
Baby	22% of moms bought Enfamil Premium formula on their recent Target Trip.	July	2020
Baby	6% of moms bought Enfamil AR formula on their recent Target Trip.	July	2020
Travel	In Los Angeles, Enterprise Rent-a-Car visitation is up 35%.	July	2020
Video	The ESPN website got 168% more visits from Asian Americans than it did last month.	July	2020
Video	espn.com was the #16 website for males, and it was trending +11% in MoM active visitors.	July	2021
Discount Shopping	etsy.com was the #17 website for females, and it was trending -6% in MoM active visitors.	July	2021
Discount Shopping	etsy.com was the #45 website for males, and it was trending -3% in MoM active visitors.	July	2021
Travel	Exxon was the #30 venue for males, and it was trending -2% in MoM active shoppers.	July	2021
Travel	Exxon was the #37 venue for females, and it was trending -5% in MoM active shoppers.	July	2021
Social Media	52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.	June	2020
Social Media	Facebook Messenger was the #2 app for females, and it was trending +1% in MoM active users.	July	2021
Social Media	Facebook Messenger was the #2 app for males, and it was trending +3% in MoM active users.	July	2021
Social Media	Facebook was the #1 app for females, and it was trending -4% in MoM active users.	July	2021
Social Media	Facebook was the #1 app for males, and it was trending +1% in MoM active users.	July	2021
Social Media	facebook.com was the #1 website for females, and it was trending -5% in MoM active visitors.	July	2021
Social Media	facebook.com was the #1 website for males, and it was trending -8% in MoM active visitors.	July	2021
Discount Shopping	Family Dollar was the #29 venue for females, and it was trending -6% in MoM active shoppers.	July	2021
Discount Shopping	Family Dollar was the #36 venue for males, and it was trending -12% in MoM active shoppers.	July	2021
Games	fandom.com was the #15 website for males, and it was trending +3% in MoM active visitors.	July	2021
Games	fandom.com was the #33 website for females, and it was trending -9% in MoM active visitors.	July	2021
Games	21% of consumers say Farmville is their favorite app.	June	2020
Games	26% of consumers found out about the game Farmville through family/friends, 37% through the app store, 18% through ads, and 3% don’t play it.	June	2020
Games	36% of consumers play Farmville.	June	2020
Other	fedex.com was the #32 website for males, and it was trending +26% in MoM active visitors.	July	2021
Other	fedex.com was the #36 website for females, and it was trending -4% in MoM active visitors.	July	2021
Specialty	Finish Line‘s Gen X foot traffic is up 42% compared to the prior month.	July	2021
Technology	Firefox was the #33 app for females, and it was trending +2% in MoM active users.	July	2021
Technology	Firefox was the #35 app for males, and it was trending -5% in MoM active users.	July	2021
Restaurant	Foot traffic visitation to Firehouse Subs declined by 13% this month compared to last month.	August	2021
Restaurant	Foot traffic visitation to Five Guys declined by 9% this month compared to last month.	August	2021
Baby	15% of consumers use Flonase to treat allergies or sinus problems.	April	2020
Grocery	Food Lion was the #36 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Grocery	Food Lion was the #43 venue for males, and it was trending -3% in MoM active shoppers.	July	2021
Other	CNN.com saw 13% less visits while FOX.com saw 11% more.	July	2021
Other	foxnews.com was the #27 website for males, and it was trending +11% in MoM active visitors.	July	2021
Games	30% of gamers bought stock at GameStop this year.	March	2021
Specialty	gap.com was the #44 website for females, and it was trending -1% in MoM active visitors.	July	2021
Baby	10% of moms bought Enfamil Nutramigen formula or Gerber Good Start Gentle formula on their recent Target Trip.	July	2020
Baby	42% of consumers got a good deal on Gerber snacks on their recent Target Trip.	July	2020
Baby	52% of Target moms trust Gerber.	July	2020
Baby	63% of moms buy Gerber baby food- 53% buy it because of trust.	July	2020
Baby	9% of moms bought Gerber Good Start Soothe formula on their recent Target Trip.	July	2020
Baby	The top baby snack brand at 54% is Gerber Puffs Cereal Snacks.	July	2020
Health	40% of consumers use Glade to clean their home.	April	2020
Work	Online visits to glassdoor.com are up 183% for African Americans compared to one month ago.	July	2020
Restaurant	Foot traffic visitation to Golden Corral increased by 10% this month compared to last month.	August	2021
Snacks	15% say their favorite brand of crackers is Goldfish.	March	2021
Other	goodreads.com was the #42 website for females, and it was trending -16% in MoM active visitors.	July	2021
Technology	Gmail was the #4 app for females, and it was trending -3% in MoM active users.	July	2021
Technology	Gmail was the #6 app for males, and it was trending +3% in MoM active users.	July	2021
Technology	Google Calendar was the #34 app for females, and it was trending +2% in MoM active users.	July	2021
Technology	Google Duo was the #35 app for females, and it was trending +4% in MoM active users.	July	2021
Technology	Google Messenger was the #8 app for females, and it was trending -4% in MoM active users.	July	2021
Technology	Google Messenger was the #8 app for males, and it was trending +4% in MoM active users.	July	2021
Technology	Google Voice was the #43 app for males, and it was trending +7% in MoM active users.	July	2021
Technology	Google Voice was the #50 app for females, and it was trending +3% in MoM active users.	July	2021
Technology	Google was the #3 app for females, and it was trending -4% in MoM active users.	July	2021
Technology	Google was the #3 app for males, and it was trending +1% in MoM active users.	July	2021
Technology	Hangouts was the #37 app for males, and it was trending +16% in MoM active users.	July	2021
Technology	Hangouts was the #40 app for females, and it was trending +4% in MoM active users.	July	2021
Technology	13% of consumers use Chrome at work.	February	2021
Technology	26% of consumers now use Google Docs rather than Microsoft Office.	February	2021
Technology	34% of consumers use Google Meet.	February	2021
Technology	42% of consumers now use Gmail for work email.	February	2021
Technology	59% of consumers now prefer Chrome as their browser of choice at work.	February	2021
Dating	Grindr was the #24 app for males, and it was trending 4% in MoM active users.	July	2021
Restaurant	GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.	November	2020
Restaurant	GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.	November	2020
Grocery	H-E-B was the #39 venue for males, and it was trending -5% in MoM active shoppers.	July	2021
Grocery	H-E-B was the #45 venue for females, and it was trending +2% in MoM active shoppers.	July	2021
Grocery	16% of H-E-B shoppers prefer that store over other grocery stores because it has a better variety.	February	2021
Grocery	20% of H-E-B shoppers prefer that store over other grocery stores because it has a better selection.	February	2021
Grocery	4% of H-E-B shoppers prefer that store over other grocery stores because it has better service.	February	2021
Grocery	49% of H-E-B shoppers prefer that store over other grocery stores because it has better prices.	February	2021
Grocery	50% of consumers chose to shop at H-E-B more often than other nearby grocery stories.	February	2021
Specialty	In Los Angeles, foot traffic to H&M is up 39% this month.	July	2020
Restaurant	Foot traffic visitation to Hardees declined by 10% this month compared to last month.	August	2021
Health	App usage by African Americans is up a whopping 173% for the Healow.	July	2020
Health	healthline.com was the #38 website for females, and it was trending -4% in MoM active visitors.	July	2021
Drinks	31% of consumers chose Heineken for its quality.	March	2021
Snacks	10% say that their favorite chocolate candy is Hershey’s.	March	2021
Travel	Hertz car rental locations saw 74% more Gen Z from May to June.	July	2021
Travel	Hilton saw 52% more middle-class visits from May 2021 to June 2021.	July	2021
Dating	60% of new users chose Hinge because they didn’t like Tinder.	October	2020
Dating	Hinge steals 60% market share from Tinder as people try to date in a pandemic.	October	2020
Specialty	In Los Angeles, foot traffic to Hobby Lobby is up 31% this month.	July	2020
Specialty	14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.	July	2020
Specialty	14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.	July	2020
Specialty	14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.	July	2020
Specialty	14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.	July	2020
Specialty	Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.	July	2021
Snacks	5% say their favorite brand of crackers is Honey Maid Graham Crackers.	March	2021
Travel	The Hotels.com app saw 154% more active users from May to June, 2021.	July	2021
Video	13% of streaming consumers have Hulu.	October	2020
Video	Hulu was the #41 app for females, and it was trending -12% in MoM active users.	July	2021
Other	74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle.	February	2020
Other	id.me was the #49 website for females, and it was trending +39% in MoM active visitors.	July	2021
Games	Ifunny was the #42 app for females, and it was trending -6% in MoM active users.	July	2021
Games	Ifunny was the #47 app for males, and it was trending -20% in MoM active users.	July	2021
Video	imdb.com was the #33 website for males, and it was trending +7% in MoM active visitors.	July	2021
Video	imdb.com was the #48 website for females, and it was trending -13% in MoM active visitors.	July	2021
Grocery	11% of consumers are not familiar with Beyond Meat or Impossible Foods.	January	2021
Grocery	11% of consumers are not familiar with Beyond Meat or Impossible Foods.	January	2021
Grocery	72% of consumers are familiar with the brand Beyond Meat, and 65% are familiar with Impossible Foods.	January	2021
Restaurant	Foot traffic visitation to In-N-Out Burger declined by 3% this month compared to last month.	August	2021
Work	indeed.com was the #12 website for females, and it was trending -1% in MoM active visitors.	July	2021
Work	indeed.com was the #19 website for males, and it was trending -2% in MoM active visitors.	July	2021
Grocery	Instacart was the #45 app for males, and it was trending +2% in MoM active users.	July	2021
Grocery	Instacart was the #47 app for females, and it was trending -2% in MoM active users.	July	2021
Social Media	11% of consumers have more choices on TikTok than Instagram Reels.	September	2020
Social Media	15% of consumers get more time for their videos on TikTok rather than Instagram Reels.	September	2020
Social Media	18% of consumers like TikTok’s filters and emojis more than Instagram Reels’.	September	2020
Social Media	35% of users will buy from an ad on Instagram.	September	2020
Social Media	36% of consumers say they are more likely to buy from an ad on Instagram.	September	2020
Social Media	42% of users are not likely to use Instagram for its Reels function.	September	2020
Social Media	44% of consumers say TikTok is easier to use than Instagram Reels.	September	2020
Social Media	54% of Instagram users say the main reason they are so active on the app is to engage with friends.	September	2020
Social Media	57% of consumers say Instagram is the best place to check in with their favorite brands.	September	2020
Social Media	61% of Instagram users spend 30 or more minutes on the app.	September	2020
Social Media	80% of consumers use Instagram.	September	2020
Social Media	80% of Instagram users are on the app every single day.	September	2020
Social Media	82% of users prefer TikTok to Instagram Reels.	September	2020
Social Media	9% of Instagram users spend more than 2 hours on the app.	September	2020
Social Media	52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.	June	2020
Social Media	Instagram was the #5 app for females, and it was trending -8% in MoM active users.	July	2021
Social Media	Instagram was the #5 app for males, and it was trending -3% in MoM active users.	July	2021
Social Media	instagram.com was the #10 website for males, and it was trending +15% in MoM active visitors.	July	2021
Social Media	instagram.com was the #18 website for females, and it was trending -10% in MoM active visitors.	July	2021
Other	IRS.gov is the #7 most-visited website for the working class in June, 2021, with 14% less users than in May.	July	2021
Other	irs.gov was the #20 website for males, and it was trending -16% in MoM active visitors.	July	2021
Other	irs.gov was the #9 website for females, and it was trending -19% in MoM active visitors.	July	2021
Restaurant	Jack in the Box was the #48 venue for males, and it was trending -5% in MoM active shoppers.	July	2021
Restaurant	Jack in the Box was the #49 venue for females, and it was trending -5% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Jack in the Box declined by 4% this month compared to last month.	August	2021
Restaurant	Foot traffic visitation to Jamba Juice increased by 10% this month compared to last month.	August	2021
Specialty	In Los Angeles, foot traffic to JC Penny is up 30% this month.	July	2020
Restaurant	Foot traffic visitation to Jimmy Johns declined by 6% this month compared to last month.	August	2021
Restaurant	Foot traffic visitation to KFC declined by 4% this month compared to last month.	August	2021
Dating	Kik was the #31 app for males, and it was trending -24% in MoM active users.	July	2021
Snacks	8% say that they like KitKat’s the best out of chocolate candies.	March	2021
Restaurant	Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain.	June	2021
Restaurant	Foot traffic visitation to Krispy Kreme Doughnuts declined by 8% this month compared to last month.	August	2021
Grocery	Kroger was the #11 venue for females, and it was trending -5% in MoM active shoppers.	July	2021
Grocery	Kroger was the #13 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Health	In Los Angeles, LA Fitness visitation is up 47%.	July	2020
Travel	La Quinta Inns saw 54% more middle-class visits from May 2021 to June 2021.	July	2021
Restaurant	38% of LaCroix buyers purchase Perrier.	November	2020
Restaurant	43% of LaCroix buyers purchase Bubly.	November	2020
Restaurant	44% of LaCroix buyers purchase Pellegrino.	November	2020
Restaurant	45% say LaCroix is unique compared to other sparkling water brands.	November	2020
Restaurant	55% say LaCroix offers better flavors compared to other brands.	November	2020
Games	Lego.com saw an 87% increase in active Millennials from May to June, 2021.	July	2021
Restaurant	Little Caesars saw 72% app growth from May to June for Gen Z, while none of their competitors saw above 30%.	July	2021
Restaurant	Foot traffic visitation to Little Caesars increased by 1% this month compared to last month.	August	2021
Restaurant	Foot traffic visitation to Longhorn Steakhouse declined by 10% this month compared to last month.	August	2021
Specialty	Lowe’s was the #16 venue for males, and it was trending -8% in MoM active shoppers.	July	2021
Specialty	Lowe’s was the #27 venue for females, and it was trending -18% in MoM active shoppers.	July	2021
Specialty	lowes.com was the #35 website for males, and it was trending -5% in MoM active visitors.	July	2021
Specialty	lowes.com was the #41 website for females, and it was trending -18% in MoM active visitors.	July	2021
Travel	Of consumers who use Uber and Lyft, 56% say Uber is cheaper.	December	2020
Travel	Of consumers who use Uber and Lyft, 64% say Uber has better driver quality.	December	2020
Travel	Of consumers who use Uber and Lyft, 64% say Uber is safer.	December	2020
Travel	Of consumers who use Uber and Lyft, 72% say Uber has better ride availability.	December	2020
Travel	Of consumers who use Uber and Lyft, 75% say Uber has better ride findability.	December	2020
Snacks	6% prefer M&Ms out of all the chocolate candies.	March	2021
Video	mlb.com was the #30 website for males, and it was trending +46% in MoM active visitors.	July	2021
Other	marlboro.com was the #28 website for females, and it was trending +16% in MoM active visitors.	July	2021
Restaurant	61% of consumers prefer McDonald’s to Burger King overall.	March	2021
Restaurant	63% of consumers say McDonald’s is faster than Burger King.	March	2021
Restaurant	69% of consumers visit Burger King for better burgers than McDonald’s.	March	2021
Restaurant	71% of consumers like Burger King more than McDonald’s for their variety of meatless options.	March	2021
Restaurant	77% of consumers prefer McDonald’s fries over Burger King’s fries.	March	2021
Restaurant	85% of consumers order from both McDonald’s and Burger King’s value menus.	March	2021
Restaurant	McDonald’s was the #1 venue for females, and it was trending -7% in MoM active shoppers.	July	2021
Restaurant	McDonald’s was the #1 venue for males, and it was trending -7% in MoM active shoppers.	July	2021
Technology	metropcs.mobi was the #29 website for males, and it was trending -1% in MoM active visitors.	July	2021
Technology	live.com was the #13 website for females, and it was trending -8% in MoM active visitors.	July	2021
Technology	live.com was the #18 website for males, and it was trending +7% in MoM active visitors.	July	2021
Technology	Microsoft Outlook was the #17 app for males, and it was trending -2% in MoM active users.	July	2021
Technology	Microsoft Outlook was the #18 app for females, and it was trending -5% in MoM active users.	July	2021
Technology	microsoft.com was the #25 website for females, and it was trending +25% in MoM active visitors.	July	2021
Technology	microsoft.com was the #9 website for males, and it was trending +11% in MoM active visitors.	July	2021
Technology	office.com was the #22 website for females, and it was trending -14% in MoM active visitors.	July	2021
Technology	23% of consumers use Internet Explorer as their browser of choice at work.	February	2021
Technology	26% of consumers now use Google Docs rather than Microsoft Office.	February	2021
Technology	40% of consumers use Microsoft Teams at work to collaborate.	February	2021
Technology	53% of consumers use Windows at home.	February	2021
Technology	54% of consumers use Outlook for work email.	February	2021
Technology	61% of consumers say they run windows because they have always had a Windows operating system.	February	2021
Technology	63% of consumers prefer a Surface Pro, again, because they have heard good things about it.	February	2021
Technology	69% of consumers prefer a Surface and said it was because they heard a lot of good things about the brand.	February	2021
Technology	70% of consumers use Windows at work.	February	2021
Drinks	36% liked Miller Lite because of its price.	March	2021
Games	There are 248% more active Asian American Minecraft app gamers in July than in June.	July	2020
Games	Mistplay was the #30 app for females, and it was trending +5% in MoM active users.	July	2021
Travel	Mobil was the #47 venue for males, and it was trending +3% in MoM active shoppers.	July	2021
Drinks	41% of consumers think that Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each.	January	2021
Drinks	46% of consumers think that Red Bull has the best taste, with Monster close in second at 44%.	January	2021
Drinks	49% of consumers think Monster has the best Price, with Red Bull in second at 29%.	January	2021
Drinks	51% of consumers think Red Bull has the best quality, with Monster coming in second at 35%.	January	2021
Travel	Visits to Motel 6 are up 27% for Gen Z.	July	2021
Health	37% of consumers use Motrin to reduce pain	April	2020
Technology	13% check websites and apps for a different retailer than the original store they just finished shopping in.	September	2020
Technology	13% of shoppers search online again, after leaving a store.	September	2020
eCommerce	22% of responders were most likely to buy home, garden, and tool products on Amazon Prime, 11% on Walmart Plus, 6% on another app, 37% in a Walmart store, and 24% in another store.	September	2020
eCommerce	23% of responders were most likely to buy clothing, shoes, and jewelry items on Amazon Prime, 8% on Walmart Plus, 10% on another app, 24% in a Walmart store, and 35% in another store.	September	2020
Social Media	45% of consumers say they spend more money with brands who are on social media.	September	2020
Technology	64% of shoppers do online research within 2 weeks of visiting the store.	September	2020
Technology	67% of one tech brand shoppers search online first vs. 49% for a rival tech brand.	September	2020
Technology	81% of online researchers look at multiple retailers.	September	2020
Technology	9% are searching online, while still physically inside the store.	September	2020
Technology	11% of panelists switched carriers because their family/friends use that carrier.	October	2020
Technology	12% of panelists switched carriers to be on a family plan.	October	2020
Technology	13% of panelists switched mobile providers because the carrier has the best service in their area.	October	2020
Dating	14% had been using the same dating app for more than 3 years.	October	2020
Technology	16% of panelists switched mobile providers because they had a bad experience with their previous carrier.	October	2020
Technology	17% of panelists switched mobile providers because the carrier has the best pricing for service.	October	2020
Dating	19% of dating app users switched apps for more detailed dating profiles.	October	2020
Dating	23% switched dating apps for a cleaner app experience.	October	2020
Dating	24% had crossed that threshold with a dating app.	October	2020
Dating	24% of eligible bachelors—and bachelorettes—were downloading dating apps.	October	2020
Technology	3% of panelists switched providers because the carrier had the best deals on smartphones or because they carried an exclusive smartphone brand/model.	October	2020
Video	30% of streaming consumers say they don’t stream all the shows that they watch online.	October	2020
Dating	32% of dating app consumers wanted more fish in the sea.	October	2020
Technology	4% of panelists switched providers because the carrier has the best customer service.	October	2020
Video	40% of consumers can’t stand commercials.	October	2020
Video	40% stream shows/movies because they can’t stand commercials.	October	2020
Dating	43% of dating app users had been on 1-3 dates.	October	2020
Video	49% of consumers say mystery is their favorite content to watch.	October	2020
Technology	5% of panelists switched because the new carrier offered better 5G options.	October	2020
Dating	5% of users switched dating apps for a special pricing offer.	October	2020
Dating	50% of dating app users had been on an app for 1 year or less.	October	2020
Dating	50% of users found dating apps from word of mouth.	October	2020
Video	51% of consumers say sci-fi is their favorite TV content.	October	2020
Big Box	52% of Black Friday and Cyber Monday shoppers won’t have a list of exactly what they want to buy.	October	2020
Big Box	55% of consumers said they’d find out about sales through social media.	October	2020
Video	57% of consumers say drama is their favorite content to watch.	October	2020
Video	58% of consumers want more streaming choices.	October	2020
Video	58% stream shows/movies because they wanted more choices.	October	2020
Dating	6% of dating app users had been on 10+ dates.	October	2020
Dating	6% of users switched dating apps for a lower standard price.	October	2020
Video	60% of consumers don’t seem to mind watching commercials.	October	2020
Video	67% of consumers say action/thriller is their favorite TV content.	October	2020
Video	68% of consumers love to stream their movies and TV.	October	2020
Video	68% of streaming service users want to be able to watch from anywhere.	October	2020
Video	68% stream shows/movies online because they like being able to watch anywhere.	October	2020
Video	70% of streaming consumers say they stream all the shows that they watch.	October	2020
Dating	71% were willing to date outside of the app.	October	2020
Video	73% of consumers say comedy is their favorite content to watch.	October	2020
Dating	79% switch dating apps for a better experience.	October	2020
Dating	79% switched apps for better dating selection.	October	2020
Dating	79% switched for a better dating selection experience.	October	2020
Technology	8% of panelists switched providers because they wanted to try something new or because they qualified for a promotion/discount when switching carriers.	October	2020
Big Box	90% of researchers aren’t taking sufficient steps to ensure online panel equality.	October	2020
Big Box	Buyers are willing to spend 86% more for an excellent customer experience.	October	2020
Dating	Only 11% of users switched dating apps for better pricing.	October	2020
Dating	The pandemic was keeping 32% of app users from in-person dates.	October	2020
Big Box	19% of consumers liked the in-store experience, and wanted to relive it.	November	2020
Big Box	30% of consumers wanted the ease and convenience of eCommerce.	November	2020
Big Box	37% of consumers said they felt safer shopping online.	November	2020
Big Box	39% of consumers went in-store to touch items before buying on Black Friday.	November	2020
Restaurant	46% of consumers ordered takeout 2-3 times a week during November 2020.	November	2020
Big Box	46% of consumers wanted to shop only online.	November	2020
Societal	49% of consumers planned to be with immediate and extended family.	November	2020
Big Box	50% of women shopped online to feel more safe on Black Friday.	November	2020
Big Box	60% of <$50k earners planned to go in-person on Black Friday.	November	2020
Big Box	60% of consumers planned to participate in Black Friday.	November	2020
Societal	63% of parents broke out the booze for Trick or Treating.	November	2020
Societal	64% planned to spend less money during Thanksgiving.	November	2020
Restaurant	68% of consumers ordered takeout using 3rd party apps during November 2020.	November	2020
Big Box	70% of consumers planned to participate in Cyber Monday.	November	2020
Technology	73% of 10+ year veteran mobile carrier users are locked in with contracts, incentives, and service quality.	November	2020
Work	79% say they’re more productive working from home.	November	2020
Work	81% of companies open to long-term remote work.	November	2020
Restaurant	85% of consumers were eating out more during November 2020.	November	2020
Societal	86% of consumers planned to be indoors with their loved ones on Thanksgiving.	November	2020
Big Box	90% of consumers planned to buy their merch online during Black Friday.	November	2020
Big Box	91% of consumers planned to impulse shop on Black Friday.	November	2020
Big Box	92% of adults 35+ shopped online and in-app on Black Friday.	November	2020
Big Box	94% of $50k+ earners shopped online on Black Friday.	November	2020
Societal	94% of kids wore masks for halloween.	November	2020
Big Box	During Black Friday/ Cyber Monday, 46% of consumers wanted an omnichannel experience.	November	2020
Big Box	On Black Friday, 28% of consumers wanted to touch their items.	November	2020
Big Box	On Black Friday, 43% of consumers planned to buy on apps.	November	2020
Big Box	On Black Friday, 93% of consumers still wanted to shop - online.	November	2020
Grocery	Before Covid, 60% of the population shopped for groceries exclusively in-store.	May	2020
Big Box	Only 3% of shoppers shopped mostly online before Covid.	May	2020
Advertising	58% enjoy spending time outside of their homes.	May	2021
Advertising	58% say out-of-home ads are most trustworthy.	May	2021
Advertising	88% like ads on out-of-home screens.	May	2021
Societal	74% started working remotely.	March	2020
Societal	92% limited time with friends and family.	March	2020
Grocery	20% prepare some of their meals at home during the week.	March	2021
Games	22% said they liked to have fun while playing a game, while another 18% said they wanted to relax.	March	2021
Grocery	26% feel like a kid again when they buy crackers.	March	2021
Grocery	26% say their favorite crackers are always available.	March	2021
Grocery	28% of consumers say this product is always available, and is the main reason they buy cookies.	March	2021
Societal	28% of Gen Z is likely to buy a brand based on a social media influencer.	March	2021
Restaurant	30% of consumers think that no GMOs make food healthier.	March	2021
Grocery	30% say soup is always available.	March	2021
Grocery	31% of consumers feel like a kid again when they buy cookies.	March	2021
Grocery	31% of consumers have been cooking at home the same amount, since 2021 has started.	March	2021
Games	32% turned to video games for help when they felt down, or depressed.	March	2021
Societal	36% of Gen Z already had a smartphone at age 12, and started buying stuff on it within 2 years on average.	March	2021
Restaurant	37% of consumers believe low fat amounts make food healthier.	March	2021
Restaurant	38% of consumers think that food is healthier if it has high protein.	March	2021
Grocery	39% say their favorite soup brand offers a good price.	March	2021
Snacks	39% were more likely to buy candy on impulse then, than before lockdowns.	March	2021
Grocery	41% of consumers like the quality of their favorite crackers.	March	2021
Snacks	41% were buying more chocolate because it increased serotonin levels.	March	2021
Restaurant	44% of consumers think that food is healthier if it has low calories.	March	2021
Dating	44% of couples say they have actually improved their relationship due to COVID.	March	2021
Grocery	44% said they love to eat bacon for breakfast.	March	2021
Grocery	45% of consumers buy their favorite brand of cookies for the quality.	March	2021
Societal	46% of consumers said they would try new brands or flavors of beer this year, if it comes with a recommendation.	March	2021
Grocery	47% like the quality of their favorite soup.	March	2021
Restaurant	47% of consumers believe that having low salt makes food healthier.	March	2021
Societal	48% say that having kids at home during COVID has made it harder on their relationship.	March	2021
Societal	49% of Gen Z return online purchases to physical stores with 70% sticking around to shop.	March	2021
Grocery	52% said their go to breakfast is fresh fruit.	March	2021
Restaurant	53% of consumers think that food is healthier if is has a low sugar amount	March	2021
Societal	53% of Millennials will pay up to 10% more for sustainable products.	March	2021
Societal	53% of our panel has been bored in the last 3 months	March	2021
Grocery	55% of shoppers are more likely to buy candy, the closer it is to the beltway.	March	2021
Games	55% said they gamed more than their kids did.	March	2021
Grocery	56% said they favor toast for breakfast.	March	2021
Grocery	56% say taste is why they buy their favorite brand of soup.	March	2021
Societal	58% of our panel has been stressed or worried in the last 3 months	March	2021
Games	58% would rather play games with others, than play alone.	March	2021
Societal	59% of consumers said they would be celebrating St. Patrick’s Day away from home this year.	March	2021
Games	59% said that their gaming time would go down, as states began reopening.	March	2021
Societal	6% of consumers said no, they don’t usually eat breakfast.	March	2021
Grocery	60% of consumers have been cooking at home more often, since 2021 has started.	March	2021
Games	65% of gamers tended to buy both a physical and digital copy of a game.	March	2021
Grocery	65% said that they prefer to eat cereal for breakfast.	March	2021
Restaurant	66% of consumers believe that food is healthier if it is less processed.	March	2021
Grocery	66% of consumers say taste is why they buy their favorite brand of crackers.	March	2021
Grocery	67% said their go to breakfast includes eggs.	March	2021
Games	68% of gamers bought games/gaming equipment In-store and online.	March	2021
Grocery	69% of consumers say taste is why they buy their favorite brand of cookies.	March	2021
Games	70% had more time to spend gaming.	March	2021
Snacks	76% of consumers buy chocolate because they crave it, and impulse buy it.	March	2021
Societal	77% of Gen Z is highly likely to follow a recommendation from a friend or family member.	March	2021
Snacks	82% of consumers buy candy for themselves.	March	2021
Games	82% of gamers chose to play with people they’ve met in person.	March	2021
Societal	85% of Gen Z will pay up to 30% more for sustainable products.	March	2021
Societal	85% of people said they would be drinking on St. Patrick’s Day this year.	March	2021
Grocery	85% of shoppers saw candy as they were checking out during their grocery trip.	March	2021
Grocery	87% of people who shop for beer say taste is what drove them to buy it.	March	2021
Games	87% spent more time on video games.	March	2021
Grocery	9% of consumers have been cooking at home less since 2021 has started.	March	2021
Snacks	92% of consumers say they buy chocolate based on taste.	March	2021
Societal	94% of consumers said that they do eat breakfast on a daily basis.	March	2021
Societal	Contrary to popular belief, 36% of Gen Z shops in-store as much as they do online.	March	2021
Dating	During COVID, 28% of singles haven’t hugged anyone in more than 6 months.	March	2021
Dating	During COVID, 54% of singles haven’t kissed anyone romantically.	March	2021
Snacks	For 58%, a simple sale sign is all it takes to buy chocolate.	March	2021
Grocery	In general, 11% prepare all their meals at home during the week.	March	2021
Grocery	In general, 5% prepare little to no meals at home during the week.	March	2021
Grocery	In general, 56% prepare most of their meals at home during the week.	March	2021
Dating	In the last 90 days, 38% of couples that broke up said it was caused by COVID.	March	2021
Dating	Only 28% of singles are dating in COVID.	March	2021
Grocery	Since 2021 has started, 41% of consumers are buying in bulk more often.	March	2021
Grocery	Since 2021 started, 11% of consumers have been buying less in bulk.	March	2021
Grocery	Since 2021 started, 48% feel that they are buying the same amount in bulk.	March	2021
Societal	When Gen Z returns an item in store, 63% end up spending more on products in-store that same day that the returned their item.	March	2021
Games	13% of consumers are using gaming apps less than in the pandemic.	June	2020
Games	14% of users play mobile game apps 2-3 times a week.	June	2020
Societal	17% of new app users made decisions based on the vendor offering a “contactless delivery option” vs. 11% of existing app users.	June	2020
Societal	18% of new, observed app users made purchase decisions based on seeing or hearing COVID-19 safety brand messaging vs. 9% of existing app users.	June	2020
Games	2% of users play mobile game apps 2-3 times a month.	June	2020
Societal	26% are buying lots of water and cleaners.	June	2020
Advertising	30% of consumers want to see ads on their desktop vs. other ad channels.	June	2020
Societal	30% of consumers were ordering from local restaurants.	June	2020
Games	31% of users play mobile game apps everyday.	June	2020
Advertising	32% of consumers want to see ads on indoor services vs. other ad channels.	June	2020
Societal	32% of observed in-store shoppers were currently making the decision to switch stores to find missing items on their lists.	June	2020
Games	34% of consumers use gaming apps to socialize.	June	2020
Societal	35% of consumers were spending more than normal on household supplies and groceries.	June	2020
Games	36% of consumers are using gaming apps the same amount as during the pandemic.	June	2020
Societal	36% of shoppers left stores without buying certain items.	June	2020
Societal	43% of consumers hesitated to return to normal.	June	2020
Societal	44% still hesitant to resume normal activities.	June	2020
Advertising	46% of consumers want to see ads on outdoor services vs. other ad channels.	June	2020
Advertising	49% of consumers want to see ads on Mobile devices vs. other ad channels.	June	2020
Games	51% of consumers are using gaming apps more than in the pandemic.	June	2020
Societal	51% of consumers feared packages may have the virus.	June	2020
Games	51% of users play mobile game apps 2-3 times a day.	June	2020
Games	58% of consumers use gaming apps to stress relief.	June	2020
Advertising	59% of consumers want to hear ads on the Radio vs. other ad channels.	June	2020
Societal	63% of shoppers couldn’t find what they needed while shopping for grocery delivery, 17% gave up, 38% went into a store, 15% switched apps, and 30% decided to wait until the items they needed were available on the same app.	June	2020
Advertising	67% of consumers want to see ads on Social Media vs. other ad channels.	June	2020
Music	68% of consumers also plan to be listening to music in the near future.	June	2020
Games	71% of consumers plan to keep playing app games in the near future.	June	2020
Societal	72% of in-store shoppers were going beyond preferred brands in light of COVID-19.	June	2020
Games	74% of consumers use gaming apps to pass time.	June	2020
Societal	74% of observed app users were ditching brand loyalty, 48% said they are open to new brands, 26% said they’d take whatever is in stock, and only 7% said they’re buying preferred brands.	June	2020
Advertising	75% of consumers want to see ads on TV vs. other ad channels.	June	2020
Societal	79% of app users planned to use apps the same or more once COVID-19 passed.	June	2020
Video	80% of consumers watched TV during the pandemic.	June	2020
Games	81% of consumers played app games during the pandemic.	June	2020
Societal	92% of consumers cited difficulty finding toilet paper.	June	2020
Travel	Geo-validated driving increased 47% more in 5 weeks.	June	2020
Other	There was a 17% rise in our mobile survey app downloads this month.	June	2020
Pets	20% of consumers said their pet was not satisfied with their return to work.	July	2020
Societal	20% of consumers were hesitant to resume most normal routines.	July	2020
Baby	22% have a child less than a year old, 12% have a child 1 year old, 56% have a child 2-4 years old, and 21% have either a 5 year old or a 6 year old.	July	2020
Pets	28% of consumers said their pet was very satisfied with their return to work.	July	2020
Societal	28% of consumers were hesitant to resume any normal routines.	July	2020
Pets	30% of consumers never dress up their pet, while 35% dress up their pet quite frequently.	July	2020
Pets	30% of consumers say their pet’s favorite toy is a squeaky toy, 19% say its a ball, 17% say it’s a chew toy, and 14% say it’s a plush toy.	July	2020
Baby	35% of family and friends give their input on formula, and 24% re-buy a brand that worked on her older child.	July	2020
Baby	41% of new moms buy toys, 25% buy diapers, and 23% buy clothes online.	July	2020
Societal	44% of consumers were hesitant to resume some normal routines.	July	2020
Pets	52% of consumers said their pet was moderately/slightly satisfied with their return to work.	July	2020
Baby	55% of Target moms find that they need a specific formula for their baby.	July	2020
Pets	57% of consumers said their pet did come from a rescue or a shelter, while 43% said it didn’t.	July	2020
Baby	57% of moms hear about the baby brands from their doctor or hospital.	July	2020
Societal	58% of parents planned to spend more if their kids didn’t go back to school.	July	2020
Societal	61% trusted state or local governments the most in regards to campus shutdowns.	July	2020
Work	62% of consumers have returned to work, while 38% have not.	July	2020
Grocery	66% of grocery shoppers find it hard to assess freshness online.	July	2020
Pets	69% of consumers did not buy or adopt a pet during COVID, but 31% did.	July	2020
Societal	70% had concerns about their children’s health related to COVID.	July	2020
Societal	70% have concerns about their children’s health related to COVID.	July	2020
Pets	71% of consumers said they would buy pet apparel in-store, while 29% would prefer to buy online.	July	2020
Pets	74% of consumers said they would buy pet home items in-store, while 26% would prefer to buy online.	July	2020
Baby	75% of new moms have at least one kid, and 34% have a baby that’s a year old, or younger.	July	2020
Baby	77% of new moms will shop in-store for clothes, and 92% for formula.	July	2020
Baby	79% of moms received formula samples while still in the hospital, or at a baby checkup.	July	2020
Societal	8% of consumers were hesitant to resume all normal routines.	July	2020
Pets	80% of consumers said they would buy pet health products in-store, while 20% would prefer to buy online.	July	2020
Pets	81% of consumers said they would buy pet toys in-store, while 19% would prefer to buy online.	July	2020
Pets	82% of consumers said they would buy pet grooming products in-store, while 18% would prefer to buy online.	July	2020
Baby	84% of moms at Target will buy the same brand doctor recommended.	July	2020
Baby	84% of moms with young kids have used formula at some point - and 28% are buying it right now.	July	2020
Pets	86% of consumers said they would buy pet food in-store, while 14% would prefer to buy online.	July	2020
Societal	86% of summer activities are cancelled.	July	2020
Societal	86% of summer activities were cancelled.	July	2020
Pets	93% of consumers said they would buy pet services in-store, while 7% would prefer to buy online.	July	2020
Baby	96% of new moms will shop in-store for baby food.	July	2020
eCommerce	eCommerce is up 41% more in the last 6 months, than in the last 10 years.	July	2020
Societal	If kids didn’t go back to school, 10.5% of parents planned to spend less on smartphones, 67% planned to spend the same amount, and 22.5% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 13% of parents planned to spend less on computers/laptops/tablets, 51.5% planned to spend the same amount, and 35.5% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 16% of parents planned to spend less on video games, 43.5% planned to spend the same amount, and 40.5% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 21.5% of parents planned to spend less on movies/streaming, 41.5% planned to spend the same amount, and 37% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 30.5% of parents planned to spend less on fast food, 48.5% planned to spend the same amount, and 21% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 35% of parents planned to spend less on sports/outdoors, 46.5% planned to spend the same amount, and 18.5% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 4.5% of parents planned to spend less on health/wellness, 52.5% planned to spend the same amount, and 43% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 4% of parents planned to spend less on groceries, 39% planned to spend the same amount, and 57% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 44% of parents planned to spend less on school supplies, 39.5% planned to spend the same amount, and 16.5%were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 45% of parents planned to spend less on gas, 40% planned to spend the same amount, and 15% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 54% of parents planned to spend less on restaurants, 37% planned to spend the same amount, and 9% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 69% of parents planned to spend less on trips/vacations, 24.5% planned to spend the same amount, and 6.5% were going to spend more.	July	2020
Societal	If kids didn’t go back to school, 7% of parents planned to spend less on toys/books/games, 40.5% planned to spend the same amount, and 52.5% were going to spend more.	July	2020
Advertising	27% of consumers have seen a bar DOOH sign in the last 30 days.	July	2021
Advertising	39% of consumers have seen a entertainment venue DOOH sign in the last 30 days.	July	2021
Advertising	61% of consumers have seen a restaurant DOOH sign in the last 30 days.	July	2021
Advertising	65% of consumers have seen a retail store DOOH sign in the last 30 days.	July	2021
Societal	68% look forward to being out of the house.	July	2021
Societal	70% feel happy when they are out of the house.	July	2021
Societal	72% enjoy being out of the house these days.	July	2021
Advertising	74% of consumers have seen a grocery store DOOH sign in the last 30 days.	July	2021
Advertising	98% of consumers have passed DOOH signage in the last 30 days.	July	2021
Drinks	10% of consumers rarely drink energy drinks.	January	2021
Societal	10% of consumers spent more during COVID because they feel better after doing some shopping.	January	2021
Drinks	13% of consumers are most likely to have an energy drink before a late shift.	January	2021
Drinks	19% of consumers think energy drinks are safe because they don’t impact your body.	January	2021
Drinks	22% have increased their consumption of energy drinks, while 20% have decreased their consumption.	January	2021
Drinks	23% of consumers think energy drinks are safe because they don’t have too much caffeine.	January	2021
Drinks	24% of consumers buy energy drinks at vending machines.	January	2021
Drinks	27% of consumers are most likely to have an energy drink in the morning.	January	2021
Drinks	28% of consumers buy energy drinks at warehouses.	January	2021
Drinks	28% of consumers think energy drinks are safe because they don’t have too much sugar.	January	2021
Drinks	30% of consumers think energy drinks are safe because they don’t cause dehydration.	January	2021
Drinks	32% consume energy drinks sometimes, while 18% consume energy drinks always.	January	2021
Drinks	34% of consumers are most likely to have an energy drink during work.	January	2021
Drinks	34% of consumers buy energy drinks at discount stores.	January	2021
Advertising	36% of consumers hear about sustainable products from store ads, and 19% from outdoor ads.	January	2021
Societal	36% of consumers spent more during COVID because there are more things they need now.	January	2021
Societal	36% of consumers spent more during COVID because they have more people to care for now.	January	2021
Drinks	38% of consumers have mixed alcohol and energy drinks together.	January	2021
Drinks	40% of consumers drink green tea for energy.	January	2021
Drinks	41% consume energy drinks and coffee within the same time period.	January	2021
Big Box	41% of consumers that wear mascara say it’s a must have.	January	2021
Drinks	42% of consumers drink energy drinks often.	January	2021
Big Box	44% of consumers between the ages of 18-45 purchase sustainable products nearly every time they shop.	January	2021
Advertising	44% of consumers hear about sustainable products from family and friends, and 37% on mobile ads.	January	2021
Drinks	45% consume water for energy.	January	2021
Drinks	46% of consumers take energy shots for more stamina.	January	2021
Societal	48% of consumers spent more during COVID because they were stuck inside and bored.	January	2021
Drinks	48% of consumers think energy drinks are safe because they aren’t addictive.	January	2021
eCommerce	49% buying luxury products.	January	2021
Big Box	49% of consumers buy luxury brands in a pandemic.	January	2021
Societal	49% of consumers planned to spend their stimulus check on fewer, more high-quality products.	January	2021
Big Box	49% of consumers were buying more high-quality products in COVID.	January	2021
Big Box	50% of consumers wear less make-up now.	January	2021
Drinks	53% of consumers buy energy drinks at grocery stores.	January	2021
Advertising	53% of consumers hear about sustainable products on social media ads, and 48% on TV ads.	January	2021
Drinks	55% consume soda for energy.	January	2021
Societal	55% of consumers say their household income is down since COVID started in the U.S.	January	2021
Societal	55% say their income is down.	January	2021
Societal	56% of consumers planned to spend their stimulus checks, rather than save it.	January	2021
Drinks	58% of consumers are having the same amount of energy drinks.	January	2021
Societal	58% of consumers would have primarily spent their stimulus check online.	January	2021
Drinks	59% of consumers don’t drink coffee and energy drinks during the same time period.	January	2021
Societal	60% of consumers changed how much they spent on gifts.	January	2021
Drinks	62% of consumers have not mixed alcohol and energy drinks together.	January	2021
Grocery	63% of consumers like a meat alternative.	January	2021
Societal	67% of sustainable shoppers focus on cleaning products, 56% focus on clothing, and 50% turn to personal care.	January	2021
Grocery	68% of consumers buy sustainable food and beverages.	January	2021
Societal	68% planned to use their stimulus check to buy food, 41% bought clothes, and 40% bought gas.	January	2021
Drinks	7% of consumers are most likely to have an energy drink out with friends.	January	2021
Drinks	71% of consumers buy energy drinks at Big-Box retailers.	January	2021
Grocery	71% of consumers say they purchase plant-based dairy at least some of the time.	January	2021
Big Box	72% of consumers love a deal and spend less than $50.	January	2021
Drinks	72% of consumers think energy drinks give them an “edge,” while 28% think they don’t.	January	2021
Drinks	74% of consumers buy energy drinks at convenience stores.	January	2021
Big Box	78% of consumers want quality, and get luxury items.	January	2021
Drinks	8% of consumers are most likely to have an energy drink after a long night.	January	2021
Grocery	80% of consumers believe it’s important to buy food with all-natural ingredients, and it’s because 69% of consumers want to know that the products they buy aren’t harmful to their bodies or the environment.	January	2021
Drinks	80% of consumers drink coffee for energy.	January	2021
Drinks	80% of consumers think that energy drinks are safe, while 20% disagree.	January	2021
Big Box	81% of consumers buy make-up because it looks good.	January	2021
Societal	81% of consumers say they had bills to pay, and would be using their stimulus check to pay those.	January	2021
Drinks	9% of consumers are most likely to have an energy drink before working out.	January	2021
Drinks	92% consume energy drinks for stamina.	January	2021
Societal	For 51% of consumers, it’s easier to shop online, because 48% said they got used to shopping online during COVID-19.	January	2021
Societal	For consumers who were feeling down, 46% coped by spending the same or more than they were before the pandemic.	January	2021
Societal	Social media use went up 50% during the pandemic.	January	2021
Societal	47% of millennials bought second hand items for sustainability and affordability reasons.	February	2020
Societal	47% were more likely to purchase digitally native brands that began in-store.	February	2020
Societal	53% of millennials paid 10% or more for socially responsible brands.	February	2020
Big Box	63% of millennials who bought online preferred to make returns in-store, and then 76% of those who returned stayed and shopped after making an in-store return.	February	2020
Grocery	10% of shoppers prefer online shopping because they don’t want to go in-store.	February	2021
Grocery	10% of shoppers prefer online shopping because they wanted to try it out.	February	2021
Grocery	11% of shoppers said the last time they purchased groceries was curbside.	February	2021
Grocery	15% of shoppers said that most of their items were sustainable.	February	2021
Grocery	16% of grocery shoppers prefer curbside shopping.	February	2021
Grocery	21% of shoppers prefer online shopping because they have kids.	February	2021
Grocery	24% of shoppers prefer curbside pickup because they wanted to try it.	February	2021
Grocery	26% of shoppers buy mostly beer and wine on grocery trips.	February	2021
Grocery	26% of shoppers said that some of their items were sustainable.	February	2021
Grocery	27% of shoppers buy mostly private labels on grocery trips.	February	2021
Grocery	29% of consumers choose where they shop for groceries because it is their go to store.	February	2021
Grocery	29% of shoppers buy mostly seafood on grocery trips.	February	2021
Grocery	30% of shoppers choose sustainable items based on brand.	February	2021
Grocery	30% of shoppers visit the same retailer, in-store, if they are missing items from their list, after a shopping experience.	February	2021
Grocery	31% of shoppers prefer online shopping because of COVID> 28% of shoppers prefer online shopping because it saves time.	February	2021
Grocery	33% of shoppers prefer curbside pickup because they didn’t want to go in-store.	February	2021
Grocery	34% of shoppers buy mostly special products on grocery trips.	February	2021
Grocery	35% of shoppers prefer curbside pickup because of kids.	February	2021
Grocery	36% of consumers buy their soda at warehouses.	February	2021
Societal	38% airport traffic decreased.	February	2021
Grocery	38% of shoppers buy mostly local products on grocery trips.	February	2021
Grocery	38% of shoppers did not buy sustainable products.	February	2021
Grocery	4% of shoppers choose sustainable items based on product design.	February	2021
Grocery	4% of shoppers said the last time they purchased groceries was online.	February	2021
Grocery	47% of consumers buy their soda at discount stores and 44% at vending machines.	February	2021
Grocery	49% of shoppers choose sustainable items based on price.	February	2021
Grocery	49% of shoppers visit a different retailer, in-store, if they are missing items from their list, after a shopping experience.	February	2021
Grocery	50% of consumers choose where they shop for groceries based on which store has the best customer service.	February	2021
Grocery	51% of shoppers said that a few of their items were sustainable.	February	2021
Grocery	53% of consumers choose where they shop for groceries based on which store has their favorite products.	February	2021
Grocery	55% of shoppers buy mostly bakery items on grocery trips.	February	2021
Grocery	6% of shoppers choose sustainable items based on advertising.	February	2021
Grocery	6% of shoppers visit a different retailer, online, if they are missing items from their list, after a shopping experience.	February	2021
Grocery	61% shop at their usual grocery store because it fits their grocery list needs.	February	2021
Grocery	62% of consumers buy soda at convenience stores.	February	2021
Grocery	63% of shoppers bought sustainable products.	February	2021
Grocery	65% of shoppers prefer curbside pickup because it saves time.	February	2021
Grocery	65% of shoppers prefer curbside pickup because of COVID.	February	2021
Grocery	67% of consumers choose where they shop for groceries based on proximity.	February	2021
Grocery	7% of shoppers choose sustainable items based on social media.	February	2021
Grocery	7% of shoppers visit the same retailer, online, if they are missing items from their list, after a shopping experience.	February	2021
Societal	72% expected COVID to last more than 2 months.	February	2021
Grocery	76% of grocery shoppers prefer in-store shopping.	February	2021
Grocery	76% of shoppers buy mostly meat on grocery trips.	February	2021
Grocery	78% of consumers buy their soda at grocery stores and 74% at big-box retailers.	February	2021
Grocery	79% of shoppers buy mostly produce on grocery trips.	February	2021
Grocery	8% of grocery shoppers prefer shopping online.	February	2021
Grocery	8% of shoppers said that all of their items were sustainable.	February	2021
Technology	84% of Americans have a smartphone in hand right now.	February	2021
Grocery	84% of consumers are drinking more, or the same, amount of soda since the pandemic started.	February	2021
Grocery	84% of shoppers said the last time they purchased groceries was in-store.	February	2021
Societal	86% of consumers will pay more for a better experience.	February	2021
Advertising	92% of people take family and friends’ feedback over ads.	February	2021
Technology	93% of people have a computer at home.	February	2021
Societal	10% of consumers usually spend $51-$75 on friends, and 15% on family.	December	2020
Societal	18% of consumers asked about how they grocers could improve their experience said they wanted more at-home delivery options.	December	2020
Societal	18% of consumers asked about how they grocers could improve their experience said they wanted more curbside/contactless pickup options.	December	2020
eCommerce	18% of consumers take 1-3 months to research before making a big purchase.	December	2020
eCommerce	28% of consumers take 3-4 weeks to research before making a big purchase.	December	2020
Societal	34% of consumers usually spend $26 to $50 on friends, and 21% on family.	December	2020
Societal	37% of consumers usually spend $100+ on family, and 6% on friends.	December	2020
eCommerce	40% planned to spend $500+ for the holidays.	December	2020
Societal	41% of consumers usually spend $0-$25 on friends, and 8% on family.	December	2020
eCommerce	47% of consumers take 1-2 weeks to research before making a big purchase.	December	2020
eCommerce	50% of online and 37% of in-store shoppers consider a $100+ product to be a big purchase.	December	2020
eCommerce	59% of consumers consider quality to be the most important factor for a big purchase.	December	2020
Societal	69% of consumers asked about how they grocers could improve their experience said they wanted more coupons.	December	2020
eCommerce	7% of consumers take 4 or more months to research before making a big purchase.	December	2020
Travel	71% are comfortable ridesharing right now—in the middle of COVID.	December	2020
Societal	71% of consumers asked about how they grocers could improve their experience said they wanted more discounts.	December	2020
Societal	72% delivered gifts for Christmas.	December	2020
eCommerce	86% of online and 76% of in-store shoppers consider a $500+ product to be a big purchase.	December	2020
Societal	9% of consumers usually spend $75-$100 on friends, and 19% on family.	December	2020
eCommerce	96% of consumers research big purchases online.	December	2020
eCommerce	In-store shoppers are 2x as likely to spend more than online shoppers.	December	2020
Work	11% of managers feel that hiring is easier, 46% think it’s the same, and 43% think it’s harder.	August	2020
Work	13% of remote employees want encouragement to take breaks.	August	2020
Big Box	15% of shoppers spent time researching two to three weeks before purchasing.	August	2020
Work	16% of managers feel that preventing turnover is easier, 53% think it’s the same, and 31% think it’s harder.	August	2020
Big Box	16% of shoppers spent time researching a month before purchasing.	August	2020
Work	17% of managers feel that team alignment is easier, 50% think it’s the same, and 33% think it’s harder.	August	2020
Work	17% of managers feel that training is easier, 28% think it’s the same, and 55% think it’s harder.	August	2020
Work	17% of remote employees want more resources to do their job.	August	2020
Work	18% of managers feel that onboarding is easier, 54% think it’s the same, and 28% think it’s harder.	August	2020
Work	19% of managers feel that team productivity is easier, 42% think it’s the same, and 39% think it’s harder.	August	2020
Work	20% of employees prefer to work in the office.	August	2020
Work	24% of managers feel that innovation is easier, 52% think it’s the same, and 24% think it’s harder.	August	2020
Work	25% of remote employees want better time management.	August	2020
Work	26% of remote employees want to stick to a schedule.	August	2020
Big Box	33% of shoppers spent time researching on the same day.	August	2020
Big Box	36% of shoppers spent time researching one week before purchasing.	August	2020
Work	42% of managers struggle to hire remote workers.	August	2020
Work	47% of employees feel that their mental health is impacted when working at home, and prefer to work in-office.	August	2020
Big Box	53% choose self-checkout over cashier-assisted.	August	2020
Work	53% of employees find it harder to manage time when working from home, and prefer to work in-office.	August	2020
Work	55% of managers struggle to train employees remotely.	August	2020
Work	62% of employees say they can focus more when working from home.	August	2020
Big Box	68% of shoppers prefer to shop for “big ticket items” in-store to test features, speak to an associate, and get it the same day.	August	2020
Work	69% of employees are able to balance work and life better when working from home.	August	2020
Work	69% of in-office workers feel that they are less productive at home.	August	2020
Work	69% of managers think alignment is better, or the same, when employees are working from home.	August	2020
Work	70% of remote workers feel productive.	August	2020
Work	79% of employees are as productive, or more so, than in office.	August	2020
Work	80% of employees prefer to work from home.	August	2020
Work	80% of managers think innovation is better, or the same, when employees are working from home.	August	2020
Work	9% of managers feel that fostering culture is easier, 55% think it’s the same, and 36% think it’s harder.	August	2020
Big Box	99% at least somewhat satisfied with self-service check-out.	August	2020
Work	Time management can solve 82% of remote workers’ issues.	August	2020
Restaurant	Foot traffic dropped month over month at 84% of 50 randomly selected restaurants last month.	August	2021
Big Box	12% increase in the importance of price in personal care.	April	2020
Health	14% of shoppers found it hard to find their favorite healthcare brands.	April	2020
Big Box	15% increase in the importance of price in pet care.	April	2020
Health	27% of shoppers shop online for healthcare once a month, while 11% shop online for healthcare products weekly.	April	2020
Health	30% of consumers visit the same online store in search of the same healthcare products that they would normally use.	April	2020
Health	31% of consumers are more loyal to certain healthcare brands.	April	2020
Societal	34% of buyers are currently living on unemployment.	April	2020
Health	35% of shoppers say that it was easy to find their preferred brand of healthcare products.	April	2020
Health	40% of consumers visit a new online store in search of their usual healthcare product brands.	April	2020
Health	40% of consumers visit the same store in search of new healthcare brands to try.	April	2020
Health	41% of shoppers were likely to try new healthcare brands, while only 14% were unlikely to try new healthcare brands.	April	2020
Health	45% of shoppers buy more healthcare products online now.	April	2020
Big Box	45% of shoppers considered online buys, but went in-store.	April	2020
Health	50% of consumers see new skincare products on TV ads.	April	2020
Big Box	50% of shoppers are looking for safety measures when they shop.	April	2020
Health	51% of shoppers remained neutral about whether it was hard or easy to find their preferred brand of healthcare products.	April	2020
Big Box	53% of shoppers stock up at a club store and 48% at a specialty grocery store.	April	2020
Health	54% of consumers see new skincare products on social media ads.	April	2020
Societal	56% of Californians believed that California would reach its predicted date of June 15, 2021 and fully reopen.	April	2020
Health	58% of consumers say that their focus on their health is a high priority.	April	2020
Big Box	58% of shoppers will continue to use a new brand that they found.	April	2020
Big Box	62% of shoppers are going to the store alone.	April	2020
Societal	62% were shopping alone in-store.	April	2020
Big Box	65% of shoppers had the best luck buying items at a specialty grocery store.	April	2020
Health	65% of users have a normal skin routine.	April	2020
Big Box	66% of consumers are still ordering out.	April	2020
Health	67% of consumers are taking vitamins as a healthy step.	April	2020
Big Box	7% increase in buyers bringing a spouse or kids.	April	2020
Health	73% of consumers are eating healthier foods and 66% are exercising.	April	2020
Societal	73% started spending more on apps.	April	2020
Health	78% of consumers feel that it is important to kill germs.	April	2020
Health	78% of consumers focus on keeping their homes clean.	April	2020
Big Box	8% increase in brand driving frozen food and snacks purchases.	April	2020
Health	83% of shoppers are likely to buy germ-killing products.	April	2020
Health	88% of consumers spend their time washing + sanitizing.	April	2020
Health	When shopping for healthcare products, 66% visit the same store in search of the same brand.	April	2020
Societal	23% planned to make large purchases, such as cars or houses, after CA reopened.	April	2021
Societal	28% of Californians strongly agree with the decision to come back, and feel that “it’s about time.”	April	2021
Societal	41% of consumers planned to visit amusement parks first thing after CA reopened.	April	2021
Societal	42% plan to vacation in the U.S. within months of the reopen date on June 15, 2021.	April	2021
Societal	44% of Californians thought that it was unlikely that California would hit its target date of June 15, 2021.	April	2021
Societal	45% were looking forward to visiting Museums, zoos, and aquariums after CA reopened.	April	2021
Societal	47% of Californians were in favor of California reopening on June 15, 2021.	April	2021
Travel	53% said that they would feel safe flying on a plane and another 69% felt comfortable staying in a hotel.	April	2021
Societal	56% of Californians though it was likely that California would hit its target date of Jun 15, 2021.	April	2021
Societal	60% of consumers planned to go back to places they visited before the pandemic started.	April	2021
Societal	60% of consumers said they planned on going to a movie theatre when CA reopened.	April	2021
Societal	66% of consumers intended to go to a restaurant dine in service after the reopening of California.	April	2021
Societal	71% of consumers had not been vaccinated, however 57% of consumers had plans to be vaccinated. 60%	April	2021
Societal	74% of Californians say they want to know that COVID is no longer a threat before the state reopens.	April	2021
Societal	A full 77% of those who had gotten the vaccine felt good about a reopening.	April	2021
Snacks	16% of PetSmart shoppers usually buy Nature’s Recipe pet food.	July	2020
Video	48% prefer Netflix to alternatives, 66% say they have the easiest navigation.	September	2020
Video	61% of consumers would cancel their Netflix subscription, if they had to pick one.	October	2020
Video	66% of streaming users ranked Netflix first in terms of ease when using the service, while only 1% ranked it last.	October	2020
Video	81% of streaming consumers have Netflix.	October	2020
Video	73% of consumers use Netflix for entertainment.	June	2020
Video	Netflix was the #28 app for females, and it was trending -2% in MoM active users.	July	2021
Video	Netflix was the #36 app for males, and it was trending +1% in MoM active users.	July	2021
eCommerce	Newegg.com saw web visits go up this month, a full 140% from May to June.	July	2021
Other	News Break was the #31 app for females, and it was trending -4% in MoM active users.	July	2021
Other	News Break was the #44 app for males, and it was trending -7% in MoM active users.	July	2021
Games	8% of consumers say Pokemon Go is their favorite app.	June	2020
Games	Pokemon Go was the #21 app for males, and it was trending +1% in MoM active users.	July	2021
Games	Pokemon Go was the #27 app for females, and it was trending -6% in MoM active users.	July	2021
Specialty	In Los Angeles, foot traffic to Nordstrom is up 32% this month.	July	2020
Discount Shopping	17% of consumers use OfferUp to buy products.	February	2021
Discount Shopping	19% of consumers first found out about OfferUp through TV and other ads.	February	2021
Discount Shopping	20% of consumers first found out about OfferUp through social media ads.	February	2021
Discount Shopping	26% of consumers first found out about OfferUp through mobile ads, such as while online on a computer.	February	2021
Discount Shopping	29% of OfferUp sellers are selling more in COVID now than before.	February	2021
Discount Shopping	37% of OfferUp sellers sell clothes, while 34% sell video games.	February	2021
Discount Shopping	41% of OfferUp sellers sell household goods.	February	2021
Discount Shopping	53% of consumers prefer OfferUp to sell small items.	February	2021
Discount Shopping	54% of OfferUp sellers sell electronics.	February	2021
Discount Shopping	59% of consumers prefer OfferUp to sell big items.	February	2021
Discount Shopping	6% of OfferUp sellers don’t meet the buyer in-person.	February	2021
Discount Shopping	65% of consumers use OfferUp to sell products.	February	2021
Discount Shopping	65% of OfferUp sellers say it’s easy to sell on OfferUp.	February	2021
Discount Shopping	67% of consumers prefer OfferUp to make cash.	February	2021
Discount Shopping	91% of OfferUp sellers feel at least slightly safe meeting a buyer in-person.	February	2021
Discount Shopping	93% of OfferUp sellers use photos to help them sell on OfferUp.	February	2021
Discount Shopping	94% of OfferUp sellers meet the buyer in-person.	February	2021
Dating	OKCupid‘s active Gen X app users rose 177% and Badoo‘s rose 194% from May to June, 2021.	July	2021
Specialty	In New York, foot traffic to Old Navy is up 28%.	July	2020
Restaurant	Foot traffic visitation to Olive Garden declined by 9% this month compared to last month.	August	2021
Snacks	49% of consumers said they favor OREO when purchasing cookies.	March	2021
Restaurant	Foot traffic visitation to Panda Express declined by 6% this month compared to last month.	August	2021
Music	Pandora Radio was the #23 app for females, and it was trending -7% in MoM active users.	July	2021
Music	Pandora Radio was the #30 app for males, and it was trending -1% in MoM active users.	July	2021
Restaurant	Panera Bread was the #42 venue for males, and it was trending -7% in MoM active shoppers.	July	2021
Restaurant	Panera Bread was the #43 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Panera Bread declined by 4% this month compared to last month.	August	2021
Finance	PayPal was the #24 app for females, and it was trending +2% in MoM active users.	July	2021
Finance	PayPal was the #27 app for males, and it was trending +2% in MoM active users.	July	2021
Finance	paypal.com was the #4 website for females, and it was trending -1% in MoM active visitors.	July	2021
Finance	paypal.com was the #8 website for males, and it was trending -4% in MoM active visitors.	July	2021
Restaurant	44% of LaCroix buyers purchase Pellegrino.	November	2020
Snacks	20% of consumers said they favor Pepperidge Farm when purchasing cookies.	March	2021
Restaurant	23% prefer Pepsi to Coke.	February	2021
Restaurant	23% prefer Pepsi to Coke.	February	2021
Restaurant	29% of consumers think that Pepsi tastes better than Coke.	February	2021
Restaurant	44% of consumers usually see Coke ads on Social medias and 37% on Outdoor ads. 36% of consumers usually see Coke ads in Restaurants, and 19% on the computer. 18% see Coke ads on mobile devices, and 15% hear Coke ads on the radio.	February	2021
Restaurant	50% of consumers think that coke is sweeter, however Pepsi actually is the sweeter one.	February	2021
Restaurant	53% remember seeing Coke ads on TV and 48% on Store ads.	February	2021
Restaurant	71% of consumers say Coke has memorable commercials.	February	2021
Restaurant	71% of consumers think that Coke tastes better than Pepsi.	February	2021
Restaurant	76% see Coke or Pepsi ads on TV.	February	2021
Restaurant	77% of consumers say that Coke gives them a bigger caffeine boost.	February	2021
Restaurant	89% of consumers reach for a Coke or Pepsi at the end of a busy day.	February	2021
Restaurant	38% of LaCroix buyers purchase Perrier.	November	2020
Pets	14% of PetSmart shoppers purchased pet health supplies.	July	2020
Pets	16% of PetSmart shoppers usually buy Nature’s Recipe pet food.	July	2020
Pets	19% of PetSmart shoppers usually buy Purina Pro Plan pet food.	July	2020
Pets	23% of PetSmart shoppers usually buy Blue Buffalo pet food.	July	2020
Pets	28% of PetSmart shoppers usually buy Purina pet food.	July	2020
Pets	40% of PetSmart shoppers brought their pet with them, while 60% did not.	July	2020
Pets	44% of consumers shop at PetSmart because of good store experience.	July	2020
Pets	44% of PetSmart shoppers buy certain pet food brands because it’s “high quality.”	July	2020
Pets	44% of PetSmart shoppers purchased pet toys.	July	2020
Pets	47% of PetSmart shoppers buy certain pet food brands because it is “healthy for their pet.”	July	2020
Pets	51% of consumers shop at PetSmart because it has consumer favorite brands.	July	2020
Pets	52% of consumers shop at PetSmart because of the product quality.	July	2020
Pets	57% of PetSmart shoppers had a great (5 star) store experience.	July	2020
Pets	58% of consumers shop at PetSmart because of the product selection.	July	2020
Pets	71% of PetSmart shoppers purchased dry pet food, while 29% purchased wet pet food.	July	2020
Pets	74% of PetSmart shoppers purchased pet food.	July	2020
Pets	79% of PetSmart shoppers say pet food quality is more important than price.	July	2020
Pets	In New York, foot traffic to PetSmart is up 26%.	July	2020
Pets	Only 2% of PetSmart shoppers had a poor (1 star) experience.	July	2020
Technology	Photo Editor was the #39 app for females, and it was trending -3% in MoM active users.	July	2021
Social Media	Pinterest was the #25 app for females, and it was trending -12% in MoM active users.	July	2021
Social Media	pinterest.com was the #43 website for males, and it was trending +3% in MoM active visitors.	July	2021
Social Media	23% of users search Pinterest for home decoration/renovation ideas.	April	2020
Social Media	27% of users scroll through pins related to their searches all of the time, while only 6% of users never scroll through pins related to their search.	April	2020
Social Media	27% use Pinterest to look up meal ideas.	April	2020
Social Media	35% of Pinterest users will put out a visual search for things, using their phone’s camera.	April	2020
Social Media	40% expect their use of Pinterest to increase in the next 6 months.	April	2020
Social Media	51% of consumers are likely to try a new brand or product on Pinterest.	April	2020
Social Media	62% of people scroll through pins that are related to their search on Pinterest	April	2020
Social Media	85% had the app Pinterest before the pandemic started, 33% are now using it more.	April	2020
Social Media	85% of consumers use Pinterest.	April	2020
Restaurant	Foot traffic visitation to Pizza Hut declined by 6% this month compared to last month.	August	2021
Health	Planet Fitness was the #29 venue for males, and it was trending +14% in MoM active shoppers.	July	2021
Health	Planet Fitness was the #41 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Games	50% of gamers were excited to play the new game Resident Evil Village.	March	2021
Games	65% of gamers said they liked PlayStation better because it’s fast, while 63% said it was because they liked the console for its visuals.	March	2021
Games	72% of gamers said the controller for PlayStation was better than XBox.	March	2021
Games	86% of gamers said that the PlayStation controller is better because it has textured grips which make it easier to play on.	March	2021
Games	It was 20% more difficult to find a PS5 than an Xbox X Series.	March	2021
Video	21% of consumers would cancel their Sling TV subscription, if they had to pick one.	October	2020
Video	36% of streaming consumers use Pluto TV’s streaming service.	October	2020
Video	40% of streaming users ranked Pluto TV first in terms of ease when using the service, while only 13% ranked it last.	October	2020
Video	PlutoTV (owned by ViacomCBS) is up 58% for app users, adding to a saturated marketplace with Disney+, Netflix, and many more.	July	2021
Restaurant	Popeyes was the #46 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Popeyes Louisiana Kitchen declined by 2% this month compared to last month.	August	2021
Restaurant	Postmates takes the losing slot behind DoorDash, Grubhub, and UberEats, with only 6% who think it has the fastest delivery, 4% who say it has the easiest app to use, and 8% who think it has the best quality and most choices.	November	2020
Restaurant	16% think that the featured stores of Postmates is the most valuable feature on the app.	April	2020
Restaurant	34% of users would rather order from Postmates than a restaurant.	April	2020
Restaurant	35% think both that the 1 hour deliveries and flexible orders are the most valuable features of Postmates.	April	2020
Restaurant	40% think the tracking feature is the most valuable feature on Postmates.	April	2020
Restaurant	41% prefer Postmates to other food apps too, because the delivery service is better.	April	2020
Restaurant	49% are using the app Postmates more now, than they did before.	April	2020
Restaurant	61% of our panel chose Postmates for their most recent online food order.	April	2020
Restaurant	63% of users will try a new product or restaurant on Postmates.	April	2020
Restaurant	68% say Postmates is simple to use.	April	2020
Restaurant	93% of users count on Postmates for food (versus the other products they can order on the app)	April	2020
Restaurant	For 41% of users, the 24/7 availability is the most valuable feature on Postmates.	April	2020
Grocery	35% prefer to buy Progresso when purchasing soup.	March	2021
Grocery	Publix was the #21 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Grocery	Publix was the #22 venue for females, and it was trending -8% in MoM active shoppers.	July	2021
Pets	19% of PetSmart shoppers usually buy Purina Pro Plan pet food.	July	2020
Pets	28% of PetSmart shoppers usually buy Purina pet food.	July	2020
Convenience	QuikTrip was the #27 venue for males, and it was trending +2% in MoM active shoppers.	July	2021
Convenience	QuikTrip was the #35 venue for females, and it was trending -3% in MoM active shoppers.	July	2021
Social Media	Quora saw 90% more app usage last month from Millennials than the month prior.	July	2021
Social Media	quora.com was the #26 website for males, and it was trending -10% in MoM active visitors.	July	2021
Social Media	quora.com was the #32 website for females, and it was trending -10% in MoM active visitors.	July	2021
Other	realtor.com was the #40 website for males, and it was trending -2% in MoM active visitors.	July	2021
Other	realtor.com was the #40 website for females, and it was trending -12% in MoM active visitors.	July	2021
Drinks	41% of consumers think that Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each.	January	2021
Drinks	46% of consumers think that Red Bull has the best taste, with Monster close in second at 44%.	January	2021
Drinks	49% of consumers think Monster has the best Price, with Red Bull in second at 29%.	January	2021
Drinks	51% of consumers think Red Bull has the best quality, with Monster coming in second at 35%.	January	2021
Social Media	Reddit was the #15 app for males, and it was trending -1% in MoM active users.	July	2021
Social Media	Reddit was the #26 app for females, and it was trending -13% in MoM active users.	July	2021
Social Media	reddit.com was the #5 website for males, and it was trending -4% in MoM active visitors.	July	2021
Social Media	reddit.com was the #8 website for females, and it was trending -16% in MoM active visitors.	July	2021
Snacks	31% of consumers said that Reese’s was their favorite chocolate brand.	March	2021
Convenience	Rite Aid was the #46 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Snacks	29% say their favorite brand of crackers is Ritz.	March	2021
Finance	Robinhood was the #16 app for males, and it was trending -27% in MoM active users.	July	2021
Video	Roku was the #38 app for males, and it was trending +11% in MoM active users.	July	2021
Video	Roku was the #49 app for females, and it was trending +6% in MoM active users.	July	2021
Discount Shopping	Ross was the #44 venue for females, and it was trending -8% in MoM active shoppers.	July	2021
Grocery	20% of Sam’s Club shoppers find items easier than 6 months ago.	June	2020
Grocery	28% of Sam’s shoppers shop at Sam’s Club weekly	June	2020
Grocery	46% of Sam’s Club shoppers are Sam’s Club net promoters.	June	2020
Grocery	64% of Sam’s Club shoppers go to new stores, for missing items.	June	2020
Grocery	95% of Sam’s Club shoppers buy the same amount or more than in COVID.	June	2020
Grocery	Sam’s Club saw a downturn of 11% in their Gen X foot traffic from May to June, 2021.	July	2021
Grocery	Sam’s Club was the #34 venue for females, and it was trending -10% in MoM active shoppers.	July	2021
Grocery	Sam’s Club was the #37 venue for males, and it was trending -10% in MoM active shoppers.	July	2021
Technology	Samsung Contacts was the #44 app for females, and it was trending -1% in MoM active users.	July	2021
Technology	Samsung Notes was the #32 app for females, and it was trending -1% in MoM active users.	July	2021
Technology	Samsung Notes was the #41 app for males, and it was trending +2% in MoM active users.	July	2021
Technology	samsung.com was the #50 website for males, and it was trending +7% in MoM active visitors.	July	2021
Specialty	56% of consumers say Sephora has a better in-store display than Ulta Beauty.	January	2021
Specialty	61% of consumers say there is a better selection at Ulta Beauty than at Sephora.	January	2021
Specialty	82% of consumers say Sephora has more luxury products than Ulta Beauty.	January	2021
Specialty	92% of consumers say Ulta Beauty has more low-cost products than Sephora.	January	2021
Convenience	Sheetz was the #40 venue for males, and it was trending +14% in MoM active shoppers.	July	2021
Convenience	Sheetz was the #42 venue for females, and it was trending -6% in MoM active shoppers.	July	2021
Travel	Shell was the #3 venue for males, and it was trending +1% in MoM active shoppers.	July	2021
Travel	Shell was the #7 venue for females, and it was trending -3% in MoM active shoppers.	July	2021
Baby	19% of Target moms bought Similac Sensitive formula.	July	2020
Baby	27% of Target moms bought Similac Advance formula.	July	2020
Baby	8% of moms bought SImilac Expert Care Alimentum formula.	July	2020
Video	18% of streaming consumers subscribe to Sling TV.	October	2020
Video	21% of consumers would cancel their Pluto TV subscription, if they had to pick one.	October	2020
Video	43% of streaming users ranked Sling TV first in terms of ease when using the service, while only 9% ranked it last.	October	2020
Restaurant	Foot traffic visitation to Smoothie King declined by 2% this month compared to last month.	August	2021
Social Media	17% of TikTok users spend more than 2 hours on the app.	September	2020
Social Media	18% of consumers are likely to buy from an ad in Snapchat.	September	2020
Social Media	29% of consumers who don’t use TikTok say it’s because they didn’t have the time.	September	2020
Social Media	34% of users will buy from an ad on TikTok.	September	2020
Social Media	52% of Snapchat users spend 30 or more minutes on the app.	September	2020
Social Media	61% of Snapchat users are on the app because their friends are too.	September	2020
Social Media	72% of TikTok users spend 30 or more minutes on the app.	September	2020
Social Media	73% of consumers use Snapchat.	September	2020
Social Media	8% of Snapchat users spend more than 2 hours on the app.	September	2020
Social Media	9% of consumers say Snapchat is the best place to check in with their favorite brands.	September	2020
Social Media	16% of Snapchat users have had a Snapstreak for more than a year.	May	2020
Social Media	50% of consumers’ favorite snapchat feature is stories, while 47% of consumers love the memories feature.	May	2020
Social Media	55% of Snapchat users say they’re more likely to use Snapchat if it’s connected to Spotify.	May	2020
Social Media	61% of Snapchat users like the app because it is easy to use, while 37% of Snapchat users use the app because it has a variety of options.	May	2020
Social Media	63% of Snapchat users use the app because friends and family do.	May	2020
Social Media	66% of Snapchat users say they think it’s cool to have a song attached to their stories.	May	2020
Social Media	72% of consumers use Snapchat to chat with friends.	May	2020
Social Media	89% of users downloaded Snapchat before the pandemic hit, but 37% are using it more since.	May	2020
Social Media	Only 19% of Snapchat users favor the Snap map feature.	May	2020
Social Media	52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.	June	2020
Social Media	Snapchat was the #6 app for females, and it was trending -1% in MoM active users.	July	2021
Social Media	Snapchat was the #7 app for males, and it was trending -6% in MoM active users.	July	2021
Snacks	15% say that their favorite chocolate candy is Snickers.	March	2021
Finance	A growing financial apps called SOFI saw a 87% rise in Gen Z users from May to June.	July	2021
Restaurant	Sonic Drive-In was the #23 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Restaurant	Sonic Drive-In was the #35 venue for males, and it was trending -1% in MoM active shoppers.	July	2021
Restaurant	Sonic Drive-In was the #50 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Sonic Drive-In declined by 4% this month compared to last month.	August	2021
Grocery	12% favor SpaghettiOs when purchasing soup.	March	2021
Convenience	Speedway was the #20 venue for females, and it was trending -1% in MoM active shoppers.	July	2021
Convenience	Speedway was the #20 venue for males, and it was trending +2% in MoM active shoppers.	July	2021
Music	42% of Spotify users use the app because they like the music suggestions.	May	2020
Music	46% of Spotify members pay for Premium, which 88% say is to avoid ads interrupting their music	May	2020
Music	60% of Spotify users think it’s a great app.	May	2020
Music	62% of Spotify users listen to the app to find new music.	May	2020
Music	79% of Spotify Premium users like unlimited skipping.	May	2020
Music	41% of consumers use Spotify for entertainment.	June	2020
Music	Spotify Music was the #13 app for females, and it was trending -3% in MoM active users.	July	2021
Music	Spotify Music was the #13 app for males, and it was trending +2% in MoM active users.	July	2021
Music	Tidal, a new music app, saw 187% more Gen Z active users than just 1 month ago, Spotify and Amazon stayed nearly flat.	July	2021
Finance	Square Cash was the #16 app for females, and it was trending +10% in MoM active users.	July	2021
Finance	Square Cash was the #22 app for males, and it was trending +9% in MoM active users.	July	2021
Restaurant	12% of Starbucks customers prefer to order a mocha, while 10% order a latte.	June	2020
Restaurant	21% of Starbucks consumers like a good iced coffee or a cold brew.	June	2020
Restaurant	30% of Starbucks consumers say a Frappuccino is their go-to order.	June	2020
Restaurant	48% of Starbucks customers are more comfortable ordering a custom drink on the app.	June	2020
Restaurant	50% of Starbucks consumers like to customize their drink with syrup.	June	2020
Restaurant	53% of Starbucks customers like to customize their drink with milk.	June	2020
Restaurant	56% of Starbucks consumers get a custom drink nearly every time they order.	June	2020
Restaurant	58% of Starbucks customers say that they feel more comfortable being specific on the app than they do in person.	June	2020
Restaurant	9% of Starbucks customers’ go to is hot coffee.	June	2020
Restaurant	On the app, 69% of Starbucks consumers order a custom drink nearly every time.	June	2020
Restaurant	When asked why they prefer to go custom on the app, 62% of Starbucks customers say it’s easier to type in.	June	2020
Restaurant	31% of Starbucks app users say a Frappuccino is their go-to order, followed by iced coffee at 15% and a latte at 13%.	June	2021
Restaurant	37% of Starbucks app users expect to spend more on apps in the next 6 months.	June	2021
Restaurant	37% of Starbucks app users find it more important to order on the app rather than order in-person.	June	2021
Restaurant	39% are still using the Starbucks app more than before the pandemic.	June	2021
Restaurant	68% of Starbucks app users say the top reason for using the app is the customizability.	June	2021
Restaurant	Starbucks was the #3venue for females, and it was trending -9% in MoM active shoppers.	July	2021
Restaurant	Starbucks was the #4 venue for males, and it was trending -7% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Starbucks declined by 8% this month compared to last month.	August	2021
Restaurant	32% of consumers go for Stella Artois for quality.	March	2021
Finance	Step (a mobile banking app that helps kids build credit early) rose 147% for Gen Z.	July	2021
Finance	Step (a mobile banking app that helps kids build credit early) rose 297% for Millennials.	July	2021
Finance	Stocks – Realtime Quotes was the #28 app for males, and it was trending +9% in MoM active users.	July	2021
Restaurant	Subway was the #14 venue for males, and it was trending -2% in MoM active shoppers.	July	2021
Restaurant	Subway was the #15 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Subway declined by 3% this month compared to last month.	August	2021
Technology	Of 200 observed mobile users, 11% recently switched just to try something new.	September	2020
Technology	Of 200 observed mobile users, 17% recently switched to get on a family plan.	September	2020
Technology	Of 200 observed mobile users, 22% recently switched for better cell service.	September	2020
Technology	Of 200 observed mobile users, 33% had a bad experience with their last provider.	September	2020
Technology	Of 200 observed mobile users, only 11% recently switched to get a discount.	September	2020
Technology	27% of 10+ year T-Mobile users are open to switching in next 2 years.	November	2020
Technology	t-mobile.com was the #21 website for females, and it was trending +13% in MoM active visitors.	July	2021
Technology	t-mobile.com was the #21 website for males, and it was trending +13% in MoM active visitors.	July	2021
Technology	T-Mobile‘s in-store visits are up 31% month to month, possibly due to their Sprint acquisition.	July	2021
Restaurant	Taco Bell is getting 14% more app visits MoM.	June	2021
Restaurant	Taco Bell was the #12 venue for males, and it was trending -8% in MoM active shoppers.	July	2021
Restaurant	Taco Bell was the #14 venue for females, and it was trending -7% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Taco Bell declined by 7% this month compared to last month.	August	2021
Social Media	Tagged just saw a 160% month-over-month rise in Hispanic app users.	July	2020
Work	Taleo.net saw 119% more Zoomer visits month over month from May to June.	July	2021
Big Box	67% of consumers visited Target on Black Friday.	November	2020
Big Box	On Black Friday 2020, 57% shopped online or in-store at Target.	November	2020
Big Box	On Black Friday, 57% of consumers planned to shop on Target.	November	2020
Big Box	Walmart got 73M online visitors on November 25th, because they put out a PS5 deal, while Target visits tanked in the same day.	November	2020
Big Box	12% of shoppers are now only buying preferred brands.	May	2020
Big Box	32% of shoppers want a quick trip.	May	2020
Big Box	36% of shoppers leave if you don’t have their items stocked.	May	2020
Big Box	37% of consumers price drive purchases in dairy.	May	2020
Big Box	39% of consumers price drive purchases in beverages.	May	2020
Big Box	49% of consumers buy Dial.	May	2020
Big Box	56% of shoppers are using self-service checkouts.	May	2020
Big Box	63% of people clean more now, than they did 3 months ago.	May	2020
Big Box	66% of Target shoppers say they prefer to shop in-store, over both online and curbside delivery.	May	2020
Big Box	73% of consumers buy soap or sanitizer at big box stores.	May	2020
Big Box	75% of consumers prefer to buy scented hand soap.	May	2020
Big Box	80% of people clean their hands at least four times a day.	May	2020
Big Box	92% of consumers expect to buy the same, or more, soap + sanitizer in the next 3 months.	May	2020
eCommerce	After COVID, 69% say it’s just easier and more convenient than going in-store, and prefer to shop online.	May	2020
eCommerce	During Covid, 25% of shoppers shopped half in store at target and half on Target Online.	May	2020
eCommerce	During Covid, 9% of shoppers shopped completely online through Target.	May	2020
Big Box	Since the start of October, Target Online has had a 24% increase in web traffic, while in-store only has a 3% increase during the same time period.	May	2020
Big Box	28% thought that Target’s shipping was fast.	March	2021
Big Box	30% felt that Target had better shopping hours.	March	2021
Big Box	40% preferred to use Target’s website to shop.	March	2021
Big Box	41% felt that they could find everything they needed at Target and that they could get great deals.	March	2021
Big Box	43% of consumers shopped at Target over Walmart.	March	2021
Big Box	43% said that it was easier to find the items on their grocery list at Target than at Walmart.	March	2021
Big Box	45% felt that Target has more quality items.	March	2021
eCommerce	51% said that Target had a better online shopping experience than Walmart.	March	2021
eCommerce	59% preferred to shop on Target’s app vs. Walmarts app.	March	2021
Big Box	61% shopped at Target instead of Walmart because it had better quality, and another 61% thought Target had better service.	March	2021
eCommerce	65% said it was easy to shop online at Target.	March	2021
Big Box	When shopping for baby, beauty, clothes, and decorations, Target was the preferred store with percentages in the 60s shopping in their store over Walmart.	March	2021
Big Box	25% of customers who used a cashier also purchased a point-of-sale item.	June	2020
Big Box	44% of consumers self-checkout for convenience and 41% for speed.	June	2020
eCommerce	46% of customers like online shopping more than they do in-store.	June	2020
Big Box	53% of consumers choose self-checkout over cashier assisted.	June	2020
Big Box	98% of customers will use self-checkout in the future.	June	2020
Big Box	99% of consumers are satisfied with self-checkout.	June	2020
Big Box	29% of Target app users expect to spend more on apps in the next 6 months.	June	2021
Big Box	41% of Target app users say groceries are their go-to purchase, followed by toiletries at 37% and beauty at 36%.	June	2021
Big Box	42% are still using the Target app more than before the pandemic.	June	2021
eCommerce	59% of Target app users say the top reason for using the app is the coupons.	June	2021
Big Box	19% of Taget and Walmart parents planned to spend more on sports and outdoor activities.	July	2020
Big Box	25% who used a cashier also purchased a point-of-sale item.	July	2020
Big Box	37% of Taget and Walmart parents planned to spend more on movies and streaming.	July	2020
Big Box	41% of Taget and Walmart parents planned to spend more on video games.	July	2020
Big Box	43% of Taget and Walmart parents planned to spend more on health/wellness products.	July	2020
Big Box	44% self-checkout for convenience— and 41% for speed.	July	2020
eCommerce	46% like online shopping MORE than they do in-store.	July	2020
Big Box	53% choose self-checkout over cashier-assisted.	July	2020
Big Box	53% of parents exiting Walmart and Target were buying things they wouldn’t normally buy.	July	2020
Big Box	53% of parents planned to spend more on books, board games, and toys.	July	2020
Big Box	55% of parents are working at home with kids present.	July	2020
Big Box	58% of consumers will continue to use new brands that they’ve found.	July	2020
Big Box	62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.	July	2020
Big Box	62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.	July	2020
Big Box	62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.	July	2020
Big Box	62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.	July	2020
Big Box	62% of parents say they are as (or more productive) at home.	July	2020
Big Box	7% of parents planned to spend more on trips and vacations.	July	2020
Big Box	98% will self-checkout in the future.	July	2020
Big Box	99% satisfied with self-checkout.	July	2020
Big Box	99% satisfied with self-checkout.	July	2020
Big Box	In Los Angeles, Trips to most big-box retailers (like Target + Costco) are noticeably down (6%) and (17%), respectively.	July	2020
eCommerce	In New York, Target.com dipped in visits (-9%), while Walmart.com has pulled through with a 7% increase MoM.	July	2020
Baby	On their most recent Target trip, 36% of moms shopped for formula and 40% found it easily.	July	2020
Big Box	Target was the #4 venue for females, and it was trending -3% in MoM active shoppers.	July	2021
Big Box	Target was the #6 venue for males, and it was trending -7% in MoM active shoppers.	July	2021
Big Box	Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.	July	2021
Big Box	target.com was the #27 website for females, and it was trending -9% in MoM active visitors.	July	2021
Big Box	target.com was the #46 website for males, and it was trending +21% in MoM active visitors.	July	2021
eCommerce	52% of men planned to visit Target virtually on Cyber Monday.	December	2020
Big Box	11% decline in people feeling very concerned or anxious.	April	2020
Big Box	12% decline in purchase of sweets and toilet paper.	April	2020
Big Box	24% of shoppers have stopped stockpiling	April	2020
Big Box	16% bought Coppertone from seasonal displays at Target during their in-store promo.	April	2021
Big Box	18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad.	April	2021
Big Box	45% remembered the new Coppertone ad at Target.	April	2021
Technology	Telegram was the #29 app for females, and it was trending +7% in MoM active users.	July	2021
Technology	Telegram was the #29 app for males, and it was trending -9% in MoM active users.	July	2021
Travel	Visits to Tesla Supercharger stations are up 45% for African Americans.	July	2020
Technology	TextNow was the #17 app for females, and it was trending +12% in MoM active users.	July	2021
Technology	TextNow was the #19 app for males, and it was trending 18% in MoM active users.	July	2021
Technology	TextSecure Messenger was the #39 app for males, and it was trending -15% in MoM active users.	July	2021
Specialty	homedepot.com was the #28 website for males, and it was trending -12% in MoM active visitors.	July	2021
Specialty	homedepot.com was the #29 website for females, and it was trending -4% in MoM active users.visitors.	July	2021
Specialty	The Home Depot was the #19 venue for females, and it was trending -17% in MoM active shoppers.	July	2021
Specialty	The Home Depot was the #9 venue for males, and it was trending -10% in MoM active shoppers.	July	2021
Other	Weather.com (the #15 most visited site for Gen X) was up 61% in visitors from May to June, 2021.	July	2021
Other	weather.com was the #16 website for females, and it was trending +48% in MoM active visitors.	July	2021
Other	weather.com was the #17 website for males, and it was trending +69% in MoM active visitors.	July	2021
Music	Tidal, a new music app, saw 187% more Gen Z active users than just 1 month ago, Spotify and Amazon stayed nearly flat.	July	2021
Social Media	11% of consumers have more choices on TikTok than Instagram Reels.	September	2020
Social Media	15% of consumers get more time for their videos on TikTok rather than Instagram Reels.	September	2020
Social Media	18% of consumers like TikTok’s filters and emojis more than Instagram Reels’.	September	2020
Social Media	34% of consumers say TikTok is the best place to check in with their favorite brands.	September	2020
Social Media	44% of consumers say TikTok is easier to use than Instagram Reels.	September	2020
Social Media	74% of TikTok users say the app is just fun to use.	September	2020
Social Media	82% of users prefer TikTok to Instagram Reels.	September	2020
Social Media	87% of TikTok users admit to using the app frequently.	September	2020
Social Media	TikTok was the #10 app for males, and it was trending +3% in MoM active users.	July	2021
Social Media	TikTok was the #9 app for females, and it was trending +6% in MoM active users.	July	2021
Social Media	tiktok.com was the #31 website for males, and it was trending +49% in MoM active visitors.	July	2021
Social Media	11% of people post content on TikTok	April	2020
Social Media	44% of people are using TikTok more now, than the 61% of people from our panel using TikTok before Covid.	April	2020
Social Media	55% of people are looking for creative posts on TikTok.	April	2020
Social Media	59% of people spend more time on TikTok than on any other social media platform.	April	2020
Social Media	69% of consumers say funny videos are their favorite content on TikTok.	April	2020
Social Media	89% of people spend more time consuming content on TikTok.	April	2020
Social Media	93% of consumers expect their TikTok use to increase, or stay the same, within the next 6 months.	April	2020
Dating	60% of new users chose Hinge because they didn’t like Tinder.	October	2020
Dating	Hinge steals 60% market share from Tinder as people try to date in a pandemic.	October	2020
Dating	Tinder was the #40 app for males, and it was trending +4% in MoM active users.	July	2021
Grocery	14% of Trader Joe’s consumers shop once a month.	June	2020
Grocery	35% of Trader Joe’s consumers shop multiple times a month.	June	2020
Grocery	41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods.	June	2020
Grocery	51% of consumers shop at Trader Joe’s once a week, or more.	June	2020
Grocery	51% of Trader Joe’s consumers shop multiple times a week.	June	2020
Grocery	54% of shoppers can’t find all their groceries in just one go.	June	2020
Grocery	58% of shoppers get all their groceries from Trader Joe’s, while 42% shop for specialty items only.	June	2020
Grocery	61% of consumers said Whole Foods has better quality than Trader Joe’s, 61% think it has a better selection, and 67% think it has a wider variety of products.	June	2020
Grocery	61% of consumers said Whole Foods has better quality than Trader Joe’s, 61% think it has a better selection, and 67% think it has a wider variety of products.	June	2020
Grocery	74% of Trader Joe’s shoppers bought snacks on their most recent visit, closely followed by frozen foods (69%), and then fruits and vegetables (66%).	June	2020
Grocery	51% shop at Trader Joe’s once a week, or more.	June	2021
Grocery	58% get all their groceries at Trader Joe’s, while only 42% shop for specialty items.	June	2021
Grocery	84% like Trader Joe’s for their customer service, 64% for their deals, 91% for their value, and 78% for their family-friendly environment.	June	2021
Snacks	10% say their favorite brand of crackers is Triscuit.	March	2021
Social Media	tumblr.com was the #25 website for males, and it was trending +13% in MoM active visitors.	July	2021
Video	Twitch was the #34 app for males, and it was trending -1% in MoM active users.	July	2021
Social Media	52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.	June	2020
Social Media	Twitter dropped 10% in active white-collar users in June 2021.	July	2021
Social Media	Twitter rose 73% in active blue-collar users in June 2021.	July	2021
Social Media	Twitter was the #12 app for males, and it was trending +2% in MoM active users.	July	2021
Social Media	Twitter was the #15 app for females, and it was trending -7% in MoM active users.	July	2021
Social Media	twitter.com was the #4 website for males, and it was trending 4% in MoM active visitors.	July	2021
Social Media	twitter.com was the #6 website for females, and it was trending -11% in MoM active visitors.	July	2021
Snacks	9% say that their favorite chocolate candy is Twix.	March	2021
Health	71% of consumers use Tylenol to reduce pain.	April	2020
Travel	Uber Partner was the #33 app for males, and it was trending +12% in MoM active users.	July	2021
Travel	Uber.com is up 38% in Gen Z web visits, which seems strange, given they provide rides on their app, not online.	July	2021
Travel	Of consumers who use Uber and Lyft, 56% say Uber is cheaper.	December	2020
Travel	Of consumers who use Uber and Lyft, 64% say Uber has better driver quality.	December	2020
Travel	Of consumers who use Uber and Lyft, 64% say Uber is safer.	December	2020
Travel	Of consumers who use Uber and Lyft, 72% say Uber has better ride availability.	December	2020
Travel	Of consumers who use Uber and Lyft, 75% say Uber has better ride findability.	December	2020
Restaurant	GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.	November	2020
Restaurant	GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.	November	2020
Restaurant	UberEats came in second to DoorDash with 25% who said it had the fastest delivery, 29% who thought it had the easiest app to use, 26% that say it has the best quality and the most choices.	November	2020
Restaurant	31% of Uber Eats app users expect to spend more on apps in the next 6 months.	June	2021
Restaurant	53% are still using the Uber Eats app more than before the pandemic.	June	2021
Restaurant	66% of Uber Eats app users say the top reason for using the app is the high number of options.	June	2021
Restaurant	68% of Uber Eats app users say a American food is their go-to order, followed by Italian and Mexican food tied at 51%.	June	2021
Specialty	56% of consumers say Sephora has a better in-store display than Ulta Beauty.	January	2021
Specialty	61% of consumers say there is a better selection at Ulta Beauty than at Sephora.	January	2021
Specialty	82% of consumers say Sephora has more luxury products than Ulta Beauty.	January	2021
Specialty	92% of consumers say Ulta Beauty has more low-cost products than Sephora.	January	2021
Other	ups.com was the #30 website for females, and it was trending +1% in MoM active visitors.	July	2021
Other	ups.com was the #34 website for males, and it was trending +1% in MoM active visitors.	July	2021
Other	USPS was the #22 venue for males, and it was trending +4% in MoM active shoppers.	July	2021
Other	USPS was the #26 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Other	usps.com was the #14 website for males, and it was trending +22% in MoM active visitors.	July	2021
Other	usps.com was the #7 website for females, and it was trending +7% in MoM active visitors.	July	2021
Finance	Venmo is up 131% in month over month active Millennial app users.	July	2021
Technology	Of 200 observed mobile users, 11% recently switched just to try something new.	September	2020
Technology	Of 200 observed mobile users, 17% recently switched to get on a family plan.	September	2020
Technology	Of 200 observed mobile users, 22% recently switched for better cell service.	September	2020
Technology	Of 200 observed mobile users, 33% had a bad experience with their last provider.	September	2020
Technology	Of 200 observed mobile users, only 11% recently switched to get a discount.	September	2020
Technology	27% of 10+ year Verizon users are open to switching in next 2 years.	November	2020
Restaurant	Foot traffic visitation to Waffle House declined by 3% this month compared to last month.	August	2021
Convenience	Walgreens was the #5 venue for females, and it was trending -2% in MoM active shoppers.	July	2021
Convenience	Walgreens was the #7 venue for males, and it was trending -1% in MoM active shoppers.	July	2021
Convenience	walgreens.com was the #34 website for females, and it was trending -14% in MoM active visitors.	July	2021
Convenience	21% will shop at either CVS or Walgreens for a quick trip, choosing by proximity.	December	2020
Convenience	44% will usually choose Walgreens over CVS for a quick trip, regardless of proximity.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 34% mostly buy beauty, 21% diet & nutrition products, and only 8% baby/child products.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 42% prefer Walgreens.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 53% say CVS has lower prices.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 53% say CVS wins in customer experience.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 57% mostly buy personal care, 55% health & medication, and 46% grocery.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 60% say CVS has a wider variety.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 64% say CVS has shorter lines.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 66% say CVS has a better rewards program.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 71% would download their apps for discount offers.	December	2020
Convenience	Of those who shop at CVS and Walgreens, 81% say CVS has longer reciepts.	December	2020
Convenience	Of those who shop at CVS and Walgreens, only 18% would download their apps for curbside pickup or at-home delivery.	December	2020
Big Box	16% of responders were most likely to buy pet supplies on Amazon Prime, 10% on Walmart Plus, 9% on another app, 33% in a Walmart store, and 33% in another store.	September	2020
Big Box	29% of responders were most likely to buy beauty and health products on amazon Prime, 10% on Walmart Plus, 5% on another app, 32% in a Walmart store, and 24% in another store.	September	2020
Big Box	33% of responders were most likely to buy sports and outdoor items on Amazon Prime, 8% on Walmart Plus, 4% on another app, 23% in the Walmart store, and 32% in another store.	September	2020
Big Box	38% of responders were most likely to buy electronics and computers on Amazon Prime, 10% on Walmart Plus, 11% on another app, 18% at the Walmart store, and 23% at another store.	September	2020
Big Box	38% of responders were most likely to buy toys, kids, and baby items on Amazon Prime, 10% on Walmart Plus, 4% on another app, 24% in the Walmart store, and 24% in another store.	September	2020
Big Box	42% of responders were most likely to buy movies on Amazon Prime, 8% on Walmart Plus, 14% on other apps, 20% in the Walmart store, and 17% in another store.	September	2020
Big Box	42% of responders were most likely to buy Music and games on Amazon Prime, 10% on Walmart Plus, 15% on another app, 15% in the Walmart store, and 16% at another store.	September	2020
eCommerce	6% of responders were most likely to buy food and groceries on Amazon Prime, 14% on Walmart Plus, 3% on another app, 37% in a Walmart store, and 40% in another store.	September	2020
Big Box	63% of respondents were most likely to buy books on Amazon Prime, 15% on other apps, 13% in the Walmart store, and 17% at other stores.	September	2020
eCommerce	Amazon Prime risked losing 49% to Walmart Plus.	September	2020
Big Box	64% of men planned to visit Walmart on Black Friday.	November	2020
Big Box	77% of consumers planned to visit Walmart on Black Friday.	November	2020
eCommerce	On Black Friday 2020, 64% shopped online or in-store at Walmart.	November	2020
Big Box	On Black Friday, 64% of consumers planned to shop on Walmart.	November	2020
eCommerce	Walmart got 73M online visitors on November 25th, because they put out a PS5 deal, while Target visits tanked in the same day.	November	2020
Big Box	12% of shoppers are now only buying preferred brands.	May	2020
Big Box	32% of shoppers want a quick trip.	May	2020
Big Box	36% of shoppers leave if you don’t have their items stocked.	May	2020
Big Box	37% of consumers price drive purchases in dairy.	May	2020
Big Box	39% of consumers price drive purchases in beverages.	May	2020
Big Box	56% of shoppers are using self-service checkouts.	May	2020
Big Box	22% thought that Walmart had more quality items than Target.	March	2021
Big Box	31% liked Walmart’s price matching policy.	March	2021
eCommerce	49% said that Walmart had a better online shopping experience than Target.	March	2021
Big Box	49% thought Walmart’s shipping was fast.	March	2021
Big Box	53% liked Walmart’s great deals.	March	2021
Big Box	57% of consumers shopped at Walmart over Target.	March	2021
Big Box	57% said that it was easier to find the items on their grocery list at Walmart than at Target.	March	2021
eCommerce	59% preferred to shop on Target’s app vs. Walmarts app.	March	2021
Big Box	60% shopped at Walmart instead of Target because it was closer to home, and 63% thought Walmart had better deals.	March	2021
eCommerce	63% said it was easy to shop online at Walmart.	March	2021
Big Box	65% could find everything they needed at Walmart.	March	2021
Big Box	70% felt that Walmart has better shopping hours than Target.	March	2021
Big Box	When shopping for electronics, toiletries, household items, and groceries, Walmart was the preferred store with percentages in the 60s of people shopping there as opposed to in Target.	March	2021
Big Box	25% of customers who used a cashier also purchased a point-of-sale item.	June	2020
Big Box	44% of consumers self-checkout for convenience and 41% for speed.	June	2020
eCommerce	46% of Walmart customers like online shopping more than they do in-store.	June	2020
Big Box	53% of consumers choose self-checkout over cashier assisted.	June	2020
Big Box	98% of customers will use self-checkout in the future.	June	2020
Big Box	99% of consumers are satisfied with self-checkout.	June	2020
Big Box	19% of Taget and Walmart parents planned to spend more on sports and outdoor activities.	July	2020
Big Box	25% who used a cashier also purchased a point-of-sale item.	July	2020
Big Box	37% of Taget and Walmart parents planned to spend more on movies and streaming.	July	2020
Big Box	41% of Taget and Walmart parents planned to spend more on video games.	July	2020
Big Box	43% of Taget and Walmart parents planned to spend more on health/wellness products.	July	2020
Big Box	44% self-checkout for convenience— and 41% for speed.	July	2020
eCommerce	46% like online shopping MORE than they do in-store.	July	2020
Big Box	47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.	July	2020
Big Box	47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.	July	2020
Big Box	47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.	July	2020
Big Box	47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.	July	2020
Big Box	53% choose self-checkout over cashier-assisted.	July	2020
Big Box	53% of parents exiting Walmart and Target were buying things they wouldn’t normally buy.	July	2020
Big Box	53% of parents planned to spend more on books, board games, and toys.	July	2020
Big Box	55% of parents are working at home with kids present.	July	2020
Big Box	58% of consumers will continue to use new brands that they’ve found.	July	2020
Big Box	62% of parents say they are as (or more productive) at home.	July	2020
Big Box	7% of parents planned to spend more on trips and vacations.	July	2020
Big Box	98% will self-checkout in the future.	July	2020
Big Box	99% satisfied with self-checkout.	July	2020
eCommerce	In Los Angeles, Walmart is currently the only large grocery website trending up in traffic, likely because they are more than a just grocery provider.	July	2020
eCommerce	In New York, Target.com dipped in visits (-9%), while Walmart.com has pulled through with a 7% increase MoM.	July	2020
Big Box	Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes.	July	2021
Big Box	Walmart was the #2 venue for females, and it was trending -4% in MoM active shoppers.	July	2021
Big Box	Walmart was the #2 venue for males, and it was trending -5% in MoM active shoppers.	July	2021
Big Box	Walmart was the #22 app for females, and it was trending +3% in MoM active users.	July	2021
Big Box	Walmart was the #42 app for males, and it was trending +9% in MoM active users.	July	2021
Big Box	walmart.com was the #11 website for males, and it was trending +9% in MoM active visitors.	July	2021
Big Box	walmart.com was the #5 website for females, and it was trending +1% in MoM active visitors.	July	2021
Big Box	91% of people walking out of Walmart between the ages of 18-45 purchase sustainable products.	January	2021
Grocery	17% of consumers chose to shop at Walmart more often than other nearby grocery stories.	February	2021
Big Box	64% of men planned to hit up Walmart on Cyber Monday.	December	2020
Big Box	11% decline in people feeling very concerned or anxious.	April	2020
Big Box	12% decline in purchase of sweets and toilet paper.	April	2020
Big Box	24% of shoppers have stopped stockpiling	April	2020
Big Box	18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad.	April	2021
Big Box	25% bought Coppertone from seasonal displays at Walmart during their in-store promo.	April	2021
Big Box	27% bought Coppertone at Walmart non-sunscreen displays during their in-store promo.	April	2021
Big Box	63% recalled the new Coppertone ad at Walmart.	April	2021
Convenience	Wawa was the #26 venue for males, and it was trending -4% in MoM active shoppers.	July	2021
Convenience	Wawa was the #28 venue for females, and it was trending -12% in MoM active shoppers.	July	2021
Technology	Waze was the #46 app for males, and it was trending +4% in MoM active users.	July	2021
Finance	wellsfargo.com was the #48 website for males, and it was trending +9% in MoM active visitors.	July	2021
Finance	wellsfargo.com was the #50 website for females, and it was trending +6% in MoM active visitors.	July	2021
Restaurant	Wendy’s was the #16 venue for females, and it was trending -1% in MoM active shoppers.	July	2021
Restaurant	Wendy’s was the #19 venue for males, and it was trending -6% in MoM active shoppers.	July	2021
Restaurant	Foot traffic visitation to Wendys declined by 3% this month compared to last month.	August	2021
Restaurant	Foot traffic visitation to Whataburger declined by 3% this month compared to last month.	August	2021
Technology	WhatsApp was the #10 app for females, and it was trending -8% in MoM active users.	July	2021
Technology	WhatsApp was the #9 app for males, and it was trending +1% in MoM active users.	July	2021
Snacks	9% say their favorite brand of crackers is Wheat Thins.	March	2021
Restaurant	Foot traffic visitation to White Castle declined by 8% this month compared to last month.	August	2021
Grocery	21% of Whole Foods’ consumers shop once a month.	June	2020
Grocery	28% of shoppers get all their groceries from Whole Foods, while 72% shop for specialty items only.	June	2020
Grocery	31% of Whole Foods’ consumers shop multiple times a week.	June	2020
Grocery	36% of consumers shop at Whole Foods once a month to every few months.	June	2020
Grocery	41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods.	June	2020
Grocery	42% of consumers shop at Whole Foods because they can’t find their items elsewhere.	June	2020
Grocery	46% of consumers shop at Whole

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