Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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Market Research Industry Rocked by $10M Fraud: Why MFour’s Approach Ensures Data Integrity.
The market research industry is reeling from a recent Department of Justice announcement detailing indictments…
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AI Search is the New Battleground: Are You Visible? Introducing ChatRank.
The ground is shifting beneath your brand’s visibility. Consumers are increasingly turning to generative AI…
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Consumer Spending Habits Are Shifting. Is Your Brand Prepared?
With consumer uncertainty at an all-time high, shopper behavior is shifting rapidly. MFour’s latest consumer…
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
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What is the customer satisfaction index? Strategies for enhanced consumer loyalty and satisfaction.
Understanding and Improving Customer Satisfaction Index Are you striving to improve your customer satisfaction index?…
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Unleashing the power of brand tracking: How to stay ahead in the digital landscape.
In today’s hyper-competitive digital landscape, staying ahead of the competition is a constant challenge. Brands…
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Unpacking the power of OmniTraffic® Data: insights from chip searches in the online grocery market.
In the post-COVID era, the surge in online grocery shopping has become a significant trend,…
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The changing landscape: Exploring the decline of the US consumer panel in market research.
As the field of market research evolves, so too does the means by which insights…
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Revitalizing a multibillion-dollar industry through behavior-driven targeting.
Introduction In the dynamic world of market research, or over the last decade, the “not…
