Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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Taylor Swift shatters streaming records.
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Taylor Swift shatters streaming records.

Taylor Swift’s latest album, “The Tortured Poets Department: The Anthology,” caused quite a stir upon…

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Grocery habits adjust: Student loan holders opt for different spending priorities
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Grocery habits adjust: Student loan holders opt for different spending priorities

Caught in the financial web of student loans, individuals are redefining their spending strategies. Those…

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Frequent fast food, frequent shopping: Unraveling the retail visitation of food lovers.
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Frequent fast food, frequent shopping: Unraveling the retail visitation of food lovers.

New research reveals a correlation between frequent fast food consumption (once a week or more)…

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Visit Pattern Targeting, The Future of Market Research.
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Visit Pattern Targeting, The Future of Market Research.

Survey sampling in market research is broken. Fraud, recall bias, bad survey design and biased…

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MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
MFour News

MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.

IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, a trailblazer in validated omnitraffic market research, proudly announces the…

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Unpacking the power of OmniTraffic® Data: insights from chip searches in the online grocery market.
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Unpacking the power of OmniTraffic® Data: insights from chip searches in the online grocery market.

In the post-COVID era, the surge in online grocery shopping has become a significant trend,…

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The changing landscape: Exploring the decline of the US consumer panel in market research.
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The changing landscape: Exploring the decline of the US consumer panel in market research.

As the field of market research evolves, so too does the means by which insights…

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Revitalizing a multibillion-dollar industry through behavior-driven targeting.
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Revitalizing a multibillion-dollar industry through behavior-driven targeting.

Introduction In the dynamic world of market research, or over the last decade, the “not…

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Employee Spotlight: Denton Bishop, Senior Product Designer.
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Employee Spotlight: Denton Bishop, Senior Product Designer.

Senior Product Designer, Denton Bishop and his team are working to make the MFour platform…

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