Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Blog Post
Consumer Spending Habits Are Shifting. Is Your Brand Prepared?
With consumer uncertainty at an all-time high, shopper behavior is shifting rapidly. MFour’s latest consumer…
Consumer Express
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Recent
Blog Post
Consumer Spending Habits Are Shifting. Is Your Brand Prepared?
With consumer uncertainty at an all-time high, shopper behavior is shifting rapidly. MFour’s latest consumer…
Infographic
Consumers Surveyed About Behaviors During 2025 College Basketball Tournament
With 60% of viewers watching live TV, catching the games in real time remains a…
Industry Report
Shelf-Level Insights from Grocery, C-Store, and Mass Shoppers
Winning in today’s competitive retail environment starts with understanding shopper behavior at the shelf level.…
Infographic
Valentine’s Day 2025
We’ve got the latest trends you need to know for Valentine’s Day 2025. With 66%…
Infographic
Super Bowl 2025
The Super Bowl isn’t just about football—it’s a powerhouse moment for entertainment and advertising. But…
News & Events
Semrush Webinar – Consumer Behaviors 2025
Check out the Semrush webinar featuring our CEO, Chris St. Hilaire! Tune in to explore…
Industry Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Industry Report
Amazon App Users Don’t Shop Like Web Users
In this report, we found that Amazon app shoppers behave differently than website shoppers, with…
Infographic
Holiday Shopping Trends for 2024
Our latest infographic uncovers how consumers are making the most of this holiday shopping season….
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