Blog Post
Market Research Industry Rocked by $10M Fraud: Why MFour’s Approach Ensures Data Integrity.
The market research industry is reeling from a recent Department of Justice announcement detailing indictments…
Consumer insights you can trust.
Validated business decisions.
Competitive Intelligence
View the path-to-purchase in your competitors’ stores and apps through the eyes of their consumers.
Benchmarks
- Brand Perception
- Consumer Engagement Touchpoints
- Pricing & Promotions
- Share of Wallet
Customer Satisfaction & Experience
Enhance every interaction to build lasting loyalty and evolve with expectations.
Net Promoter Score
Your NPS Score increased from 50-65 this quarter.
*See Drivers
iOOH™ & Brand Lift
Measure messaging effectiveness, assess brand awareness & boost engagement.
Ad Likeability
% of Total
TRUSTED BY COMPANIES LARGE & SMALL
Meet the tools behind trusted insights.
Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.
vConsumer Panel™
The only validated mobile consumer panel in the US.
vSurveys+™
Trusted insights built on behavior driven research methodologies.
vTracker+™
A personalized KPI dashboard powered by trended vSurveys+™
MFour Studio™
An end to end platform designed to meet researchers’ needs.
Continuous consumer discovery.
Your consumers are always active, your research should be too.
2.5 Billion
App, Web & Location Events
Updates daily.
Advantages of validated research.
Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.
Increase incidence
Faster fielding times
Richer consumer feedback
Lower costs
Your consumers are unique.
Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.
The MFour difference.
v = Validated consumers
+ = app, web, and location behavior data
Our Fair Trade Data® commitment.
- Tier 1 – Top-rated panel by Qualtrics
- Rated #1-panel quality provider by three survey data platform providers
- Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
- Top-rated research app on IOS and Android 170k + 4.5-star reviews
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