Survey insights you can trust.

Top-rated Consumer Panel

Top-Rated Consumer Panel

Location Triggered Surveys

Location Triggered Surveys

Live Reporting & Analysis

Live Reporting & Analysis

*91% higher consumer data quality for increased NPS, brand awareness, & improved intent.

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Validated business decisions.

vSurveys+™
vTracker+™
iOOH™
Brand & Product Perception

Track shopper perception and interactions with products at shelf level.

Retailer Experience

  • Product Experience Ratings
  • Product Display Experience Ratings
  • Store Experience Ratings
35% Dwell Time
Customer Satisfaction & Experience

Track omnichannel visit impacts. Benchmark competitors & increase loyalty.

Net Promoter Score

Line Chart

Your NPS Score increased from 50-65 this quarter.

*See Drivers

iOOH™ & Brand Lift

Measure messaging effectiveness, assess brand awareness & boost engagement.

Ad Likeability

% of Total

Reasons for Purchasing chart
12% In-App Purchase Frequency
Duke University

“The future of consumer data.”

Professor of Marketing and Psychology

Keurig Dr. Pepper Inc

“vTracker+™ provides us with the why behind the buy.”

Director of Insights

Amazon Ads

“With iOOH Brand Lift, LEGO’s campaign achieved a 15% lift in brand consideration.”

Insights Manager

Hulu

“I love being able to get a head start on our story & report while we are still in field.”

Director, Content Insights

Ritual

“We saw an 85% lift in brand awareness using Out-of-Home ads; measured by MFour.” 

Manager of B2B E-Commerce Retail Marketing

TRUSTED BY COMPANIES LARGE & SMALL

Microsoft
Julie
Samsung
truthset
AT&T
Cirkul
Disney Television Group
Freeosk

Meet the tools behind trusted insights.

Elevate your market research with tools that engage with real consumers and deliver insights you can trust for your business decisions.

MFour Studio™
vConsumer Panel™

The only validated mobile consumer panel in the US.

vSurveys+™

Trusted insights built on behavior driven research methodologies.

vTracker+™

A personalized KPI dashboard powered by trended vSurveys+™

MFour Studio™

An end to end platform designed to meet researchers’ needs.

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Continuous consumer discovery.

Your consumers are always active, your research should be too.

2.5 Billion

App, Web & Location Events

Updates daily.

Level up against the big players in your industry.
Advantages of validated research.

Advantages of validated research.

Validated consumers offer reduced fraud, better representation, and lower costs to improve research outcomes.

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Increase incidence
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Faster fielding times
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Richer consumer feedback
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Lower costs

Studio: Build, monitor & report.

Consumer targeting and feasibility options for location, app & web methodologies all in one platform.

SOTG and MFour Studio
Surveys on the Go & MFour Studio

Your consumers are unique.

Today’s consumers are complex, and so is their data. Just a survey won’t cut it; you need to add app, web, and location data to truly understand what consumers want, bridging the gap between what they say and what they do.

Point of Emotion

The MFour difference.

v = Validated consumers
+ = app, web, and location behavior data

Our Fair Trade Data® commitment.

  • Tier 1 – Top-rated panel by Qualtrics
  • Rated #1-panel quality provider by three survey data platform providers
  • Industry avg respondent rejection rate = 25%+ – MFour’s = 0.4%
  • Top-rated research app on IOS and Android 170k + 4.5-star reviews  
Download our vConsumer Panel™ Book
Our Fair Trade Data® commitment. 

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See how MFour can enhance your business through validated market research — book a demo today.

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