Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Guides
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Guide
A great customer experience: why 86% will pay you more for it.
You crave impact. Not just any customer experience. No, no… You want to be the…
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Guide
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
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Guide
The data lover’s guide to great research.
Dealing with data is not easy. But, you do it with grace — and precision.…
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Guide
The marketing executive’s guide to research in 2021.
You’re a champ. Yes, you. As a marketing exec, you’re not just a copywriter, graphic…
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Guide
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and…
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Guide
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking…
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Guide
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to…
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Guide
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to…
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Guide
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…