10 invisible biases in your surveys — and how to fix them. - MFour Mobile Research 10 invisible biases in your surveys — and how to fix them. - MFour Mobile Research

10 invisible biases in your surveys — and how to fix them.

10 invisible biases in your surveys

Your survey design already accounts for:

  • Ambiguity.
  • Social bias.
  • The “yes” bias.
  • Leading questions.
  • Complex questions.
  • Question order bias — and so on…

But, here are 10 things still creating bias in your results. Learn how to fix them, right now.

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