Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Industry Reports
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Industry Report
How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1…
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Industry Report
Panic buys — 23 new behaviors behind toilet paper shortages.
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…
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Industry Report
‘Tis the season – Why 80% are shopping for gifts earlier this year.
‘Tis the season to be jolly … But will shipping delays put a halt to…
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Industry Report
Wallet share — is Amway stealing Walmart’s shoppers?
Smooth, silky skin. Every woman wants it. But, is she more likely to a new…
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Industry Report
Why, and how you should listen to customers.
If you’re not — another brand will. Here’s the thing. Customer experience (CX) is becoming…
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Industry Report
Why you should switch your tracker: digital & mobile.
The U.S. economy is built on consumerism. And buyer behavior has been a bit uncertain,…
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Industry Report
It’s here — Fantasy Football research.
Are you ready? It’s fall, y’all. That beautiful time of year when the leaves change…
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Industry Report
How to research in an eCommerce world.
eCommerce is changing everything. Curbside delivery was up 259% in August. And, for every $5…
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Industry Report
Your guide to out-of-home ads.
When you buy outdoor ads, stakeholders deserve to know the ROI. Especially since OOH advertising…