Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Industry Reports
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Industry Report
10 invisible biases in your surveys — and how to fix them.
Your survey design already accounts for: But, here are 10 things still creating bias in…
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Industry Report
Best Buy + CVS team up for personalized curbside pickup.
What happens, when you put customers first? Well, if you’re Best Buy — it means…
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Industry Report
Healthy skin is in — see why 74% say it’s a top priority.
She’s smiling at you. That beautiful woman in the mirror. And, if you’re like 74%…
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Industry Report
The ultimate guide to market research, for insights teams.
You care. And, your work reflects that. But, with so many research projects — and…
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Industry Report
Three secrets to better results for your in-store displays.
Step on in. If you have in-store displays, you’ll want to hear this. We’re walking…
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Industry Report
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to…
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Industry Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
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Industry Report
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home.…
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Industry Report
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…
