Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Industry Reports
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Industry Report
5 great times to do market research.
You’re at the store. She’s standing there with your brand. You’re tempted to talk to…
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Industry Report
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
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Industry Report
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home.…
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Industry Report
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…
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Industry Report
Keeping up with consumers: a guide to CPG challenges.
You face 4 major challenges in 2021. And, without research, you’ll lose market share to…
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Industry Report
Emergency research guide.
Score 100 in-store completes in 1 hour. You need research—fast. So, hit your goals. Read…
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Industry Report
CVS vs. Walgreens – Who Wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
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Industry Report
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
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Industry Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.…