Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot traffic in this data-rich white paper. Explore real-world campaign results and learn how mobile-first methodologies—like geo-validation, in-location surveys, and exposure modeling—are transforming how OOH effectiveness is measured.
If you’re reassessing your media mix or seeking proof of OOH’s performance in today’s fragmented landscape, this paper offers the insights you need.
Learn more about iOOH™
The goal. A large CPG company needed to run research to design strategies geared toward…
Did you know that up to 20% of market research submissions contain fraudulent data or…
In today’s highly competitive market, understanding your current or prospective customers on a deeper level…
Stay up to date on consumer trends by opting into our newsletter.
