Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Infographics
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Infographic
2021 Halloween, by the numbers.
Don’t be scared. It’s not Halloween … yet. And, this is great data. So, come…
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Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run.…
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The king of kitty litter is…
Will it be Fresh Step, Purina or Arm + Hammer? We talked to 100 cat…
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The king of big-box is…
Inside this report. We talked to people who had recently been to Costco or Sam’s…
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Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…
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Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
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The King of Fast Food is…
Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to…
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The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and…
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Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday…