Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Infographics
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Gatorade: why it’s #1 at 7-Eleven.
You’re parched. A bead of sweat slides down your back, as you end your run.…
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Keep it clean: Dial — or Softsoap?
Clean your hands. Did you reach for Dial or Softsoap? Hand soap or sanitizer? Good…
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Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
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Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
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7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…
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Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
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eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%…
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New research: are 55% brand loyal again?
We have a new consumer. Brand loyalty is making a comeback. Buyers are reemerging—and looking…
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Seen on social: 53% trust the brands they follow.
Is summer 2020 the time to launch an influencer campaign? We just triggered surveys to 1,850…