Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Infographics
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Cheers to beers, behaviors + leprechauns.
As they left 7-Eleven, last week, we spoke to 200 beer shoppers. They talked about…
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The King of Fast Food is…
Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to…
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The new beauty consumer.
Maybe it’s Maybelline. Or, maybe it’s not. Either way, 200 shoppers just left Ulta and…
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Retail report: Walmart got 95% to buy on Black Friday.
The results are in. 95% of people who walked into a Walmart over Black Friday…
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Black Friday: 94% of $50k earners will be online.
Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself…
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Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
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Customer experience is king: see why 59% are loyal to cell carriers.
Customer experience is king. Here’s what 200 people had to say about their phone carriers. See what…
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81% of companies open to remote work long-term.
Only 19% expect an in-person role. We observed remote workers—and their managers—during work hours. Find…
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7 in 10 shoppers looked online before they bought in-store.
Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…