Beyond burgers & fries: Non-meat eaters visit fast food chains too.

Embracing a shift in dietary preferences, vegetarians, vegans, and flexitarians are making their mark on the fast-food scene, choosing certain Quick-Service Restaurants (QSRs) more frequently than their carnivorous counterparts. This growing trend underscores a changing landscape in consumer behavior, where plant-based options and flexibility in dining choices are potentially driving increased foot traffic to select QSRs. Explore the evolving palate of today’s diners as non-meat eaters lead the way in shaping the fast-food experience.